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All Journal Jurnal Ekonomi Pembangunan Jurnal Pengabdian Tangerang Selatan
Hendana, Deni
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Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Platform E-commerce dan Konten Media Sosial untuk Memperluas Jangkauan Pemasaran UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang Yusnita, Nancy; Hendana, Deni; Sulistiyo, Ajik; Permana, Herman
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 2 No. 3 (2024): [September-Desember] Jurnal Pengabdian Tangerang Selatan: JURANTAS
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v2i3.170

Abstract

Pengembangan platform e-commerce dan konten media sosial menjadi langkah strategis dalam memperluas jangkauan pemasaran UMKM di era digital. Penelitian ini bertujuan untuk mengimplementasikan strategi pemasaran digital yang komprehensif pada UMKM Keripik Pisang (Tiens Banana Chips) di Kabupaten Subang melalui pengembangan platform e-commerce dan optimalisasi konten media sosial. Metode yang digunakan dalam penelitian ini bersifat deskriptif kualitatif dengan pendekatan studi kasus, meliputi tahapan analisis kebutuhan, pengembangan platform digital, pelatihan tim, implementasi strategi pemasaran, serta monitoring dan evaluasi. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM dan stakeholder terkait. Hasil penelitian menunjukkan bahwa implementasi strategi digital marketing yang terintegrasi, meliputi pengembangan presence di platform e-commerce, optimalisasi konten media sosial, dan pengembangan sistem manajemen digital, berhasil meningkatkan visibilitas produk dan memperluas jangkauan pemasaran UMKM Tiens Banana Chips. Program pelatihan dan pendampingan yang dilakukan juga berkontribusi signifikan dalam meningkatkan kapabilitas tim UMKM dalam mengelola platform digital secara mandiri dan berkelanjutan. Penelitian ini memberikan kontribusi praktis bagi pengembangan UMKM dalam mengoptimalkan potensi pasar digital, serta dapat menjadi model referensi bagi implementasi strategi digital marketing UMKM sejenis di daerah lain
Fiscal Decentralization on Economic Growth (A Systematic Literature Review) Hendana, Deni; Indrayani, Lioni; Anggraini, Anggun; Daniyal, Dasrul; Amelia, Rizka Wahyuni
Jurnal Ekonomi Pembangunan Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jep.v14i1.3950

Abstract

This study aims to explore the impact of fiscal decentralization on economic growth in Indonesia using the Systematic Literature Review (SLR) approach. The SLR method is used to identify, assess, and analyze findings from relevant studies on the impact of fiscal decentralization on economic growth. The SLR process includes selecting relevant scientific articles, screening, and thematic analysis to identify common patterns and significant findings. The results of the study indicate that fiscal decentralization can have a positive impact on regional economic growth, especially if supported by quality regional financial management, adequate institutional capacity, and appropriate allocation of funds to productive sectors such as education, health, and infrastructure. The results of the study indicate that regions that have weaknesses in fund management and monitoring capacity have difficulty utilizing the potential of fiscal decentralization, so that its impact on the economy is not significant. Based on these findings, this study recommends that fiscal decentralization policies focus on strengthening institutional capacity and regional financial management to maximize the potential for economic growth. Keywords:​ Fiscal decentralization, capital, economic growth, Systematic Literature Review (SLR)
Co-Authors Amelia, Rizka Wahyuni Anggraini, Anggun Daniyal, Dasrul Indrayani, Lioni Permana, Herman Sulistiyo, Ajik yusnita, nancy