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All Journal Journal of Innovation Research and Knowledge Cendikia Pendidikan
Adam Syahdani
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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THE ROLE OF EDUCATION IN EMPOWERING WOMEN IN SUMATRA UTARA Adam Syahdani; Grace Yolanda Panjaitan; Hijryah Lativa Sihombing; Laila Azizah Lubis; Meisuri, Meisuri
Sindoro: Cendikia Pendidikan Vol. 7 No. 4 (2024): Sindoro: Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v7i4.6325

Abstract

Education serves as a powerful tool for women's empowerment, driving personal growth, social change, and economic progress. It equips women with the necessary knowledge and skills to access opportunities, make informed decisions, and actively engage in society. In many regions, including North Sumatra, Indonesia, historical cultural norms and economic challenges have limited women's educational access. However, as global awareness of gender equality rises, initiatives to close the gender education gap have increased. Education not only promotes gender equality but also produces numerous positive externalities, such as delayed marriage, reduced fertility rates, increased labor force participation, and improved health outcomes for women and their families. Women’s empowerment through education is not merely about ensuring access; it also emphasizes the quality and relevance of education. Educated women break cycles of poverty, gain leadership roles, and strengthen their communities. However, they still face significant barriers, such as cultural restrictions and economic hardships. These obstacles, particularly in rural areas, prevent many women from reaching their educational potential. Despite these challenges, the empowerment of women through education in regions like North Sumatra is vital for both individual and societal advancement. Continued investment in education for women is essential, not only as a matter of equality but as a crucial driver of sustainable development and societal progress.
OPTIMIZING SALES CONVERSION AND CUSTOMER RAPPORT IN RESPONSE TO SHOPEE ONLINE SHOPPING APP: NLP RAPPORT BUILDING TECHNIQUES Aynen Kresensia Br Sembiring; Rita Hartati; Adam Syahdani; Nael Simarmata; Nindi Tri Utami; Novita Sari Hutapea
Journal of Innovation Research and Knowledge Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i4.8571

Abstract

The Shopee Online shopping application is one proof of the advancement of technology today, from the application we can shop without having to go to the location directly. Therefore, the online application certainly has advertisements to attract buyers and build good relationships. Moving on from this, this research will examine the advertising language used, whether using Neuro-Linguistic Programming techniques in building good relationships, and increasing sales conversions. The research method used in this research is qualitative, textual, and analytical, which collects data in the form of Shopee promotional advertisements, and analyzes the language used. From the research that has been carried out, it is found that the advertising language used in the Shopee online shopping application uses neuro-Linguistic programming and builds good relationships and attracts buyers
Co-Authors Aynen Kresensia Br Sembiring Grace Yolanda Panjaitan Hijryah Lativa Sihombing Laila Azizah Lubis Meisuri Nael Simarmata Nindi Tri Utami Novita Sari Hutapea Rita Hartati