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All Journal Journal Innovation In Education Konstanta : Jurnal Matematika dan Ilmu Pengelatuan Alam
Muhammad Affan Habibie
Unknown Affiliation
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Earth & Planetary Sciences Education Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics

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Strategi STP (Segmenting, Targeting, Positioning) dalam Pendidikan Dasar: Pendekatan Edupreneurship untuk Meningkatkan Diferensiasi dan Daya Tarik Sekolah Refi Mariska; Muhammad Affan Habibie; Mochamad Iskarim
Journal Innovation In Education Vol. 2 No. 4 (2024): Desember : Journal Innovation in Education (INOVED)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/inoved.v2i4.1884

Abstract

Primary education is a fundamental element in the development of students' character and skills, and is recognized as an internationally recognized human right. However, the challenges in increasing the attractiveness and differentiation of primary schools are getting more complicated, especially in the midst of fierce competition. This study aims to investigate the application of STP (Segmentation, Targeting, Positioning) strategy in the context of basic education, by utilizing the edupreneurship approach. Edupreneurship offers innovative solutions to improve the quality and relevance of education by adopting entrepreneurial principles. This study uses a qualitative method with a literature study approach that analyzes various studies related to STP marketing strategies and the implementation of edupreneurship in elementary schools. The results of the study show that the segmentation of the basic education market can be carried out based on geographic, demographic, psychographic, and behavioral factors of students and parents. The right target market is identified through an analysis of the needs of parents and students related to the quality of education, the reputation of the school, and the values offered. Meanwhile, effective positions focus on differentiating relevant curricula, facilities, and extracurricular programs, which can increase the school's attractiveness. These findings show that the implementation of STP strategies integrated with the edupreneurship approach is not only able to attract the attention of parents and students, but also increase the competitiveness of primary schools in the education market.
Mengintegrasikan Matematika dan Budaya Berbasis Pembelajaran Kontekstual:Studi Kasus Penghitungan Skala dan Jarak pada Ziarah ke Makam Gus Dur di Sekolah Dasar Refi Mariska; Muhammad Affan Habibie; Rizqiyatul Khasanah
Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam Vol. 2 No. 2 (2024): Juni : Jurnal Matematika dan Ilmu Pengetahuan Alam
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/konstanta.v2i2.3331

Abstract

Contextual approach is a learning approach that correlates material with real life. There are many ways that are applied in contextual learning, one of them with learning activities outside or tourism works. This study aims to integrate the activities of pilgrimage to the grave of Gus Dur in learning mathematics can help students in grade 5 elementary school understand the concept of scale and distance more effectively. This case study is expected to provide insight into the benefits of combining local wisdom in the mathematics curriculum, as well as enriching teaching methods in elementary schools. This research is a qualitative study through a survey approach and literature study. The sample in this study was 30 students at the 5th grade level at SD Negeri 6 Kedungwuni Pekalongan Regency. Data collection techniques used by researchers are, using interviews with students and teachers. The results showed that tourism work activities can increase students' understanding and enthusiasm in understanding mathematical concepts.
Co-Authors Mochamad Iskarim Refi Mariska Rizqiyatul Khasanah