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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Pusat Inovasi Masyarakat
Rajuwi, Seftianti
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Edukasi Tablet Tambah Darah bagi Remaja Putri untuk Pencegahan Stunting di SMPN 2 Ciledug Aini, Mayang Nur; Abdurrahman, Naufal Hafiz; Safira AS, Zahra; Rajuwi, Seftianti; Riantika, Herpina; Noris, Putri Syahrani Roma; Firza, Ahmad; Nasution, Zuraidah; Lutfiani, Rizka
Jurnal Pusat Inovasi Masyarakat Vol. 6 No. 2 (2024): Oktober 2024
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.6.2.127-135

Abstract

Anemia is a condition of hemoglobin levels below normal limits which has the potential to increase the risk of stunting in future pregnancies of adolescent girls. Stunting is a health problem that is influenced by the nutritional status of the mother during pregnancy. To prevent stunting, early intervention through the provision of Blood Additive Tablets (TTD) in adolescent girls is crucial. The educational activity entitled “Healthy Teenagers, Great Indonesia” was held at SMPN 2 Ciledug, Jatiseeng Kidul Village, Ciledug Village, Cirebon Regency. This program aims to improve the knowledge and attitude of adolescents regarding TTD consumption to prevent stunting. Education was carried out through powerpoint media, posters, interactive games “Cheerful Snakes and Ladders,” and a session of taking blood supplement tablets together. Pre-tests and post-tests were conducted to evaluate respondents' understanding and attitudes before and after education. The results showed low scores during the pre-test. The educational activities conducted affected the schoolgirls' understanding of the effect of anemia on stunting. The post-test results showed a significant increase in participants' knowledge, although there was no significant change in attitude and behavior. This education is expected to contribute to breaking the cycle of stunting through improving the health of the younger generation. The sustainability of this program is expected to be monitored through collaboration with Puskesmas Ciledug, installation of educational posters, filling in the blood supplement tablets schedule calendar, and monitoring of blood supplement tablets consumption.
The Influence of Customer Relationship Management and Customer Engagement on Customer Loyalty in the Hody Community Rajuwi, Seftianti; Widyastuti, Hardiana; Aminah, Mimin; Matoati, Rindang
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Customer loyalty merupakan aspek penting bagi keberlanjutan bisnis dan dipengaruhi oleh penerapan customer relationship management (CRM) serta customer engagement (CE). Komunitas Hodyctive Member dibentuk untuk meningkatkan loyalitas pelanggan, namun masih menghadapi kendala pertumbuhan anggota, partisipasi komunitas, dan tingkat pembelian ulang yang belum optimal. Penelitian ini menganalisis pengaruh CRM dan CE terhadap loyalitas pelanggan menggunakan pendekatan kuantitatif melalui SEM-PLS pada 195 responden. Hasil penelitian menunjukkan bahwa CRM dan CE berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi personalisasi, komunikasi yang efektif, dan interaksi komunitas dalam membangun loyalitas, serta memberikan kontribusi teoretis dan praktis bagi pengembangan strategi loyalitas berbasis komunitas digital pada brand Hody
Co-Authors Abdurrahman, Naufal Hafiz Aini, Mayang Nur Aminah, Mimin Firza, Ahmad Hardiana Widyastuti Lutfiani, Rizka Nasution, Zuraidah Noris, Putri Syahrani Roma Riantika, Herpina Rindang Matoati, Rindang Safira AS, Zahra