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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Mahipos, April Marie N.
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Law, Crime, Criminology & Criminal Justice Social Sciences

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Unheard Narratives of Public-School Teachers’ Coffee Consumption Polinar, Mark Anthony N.; Mahipos, April Marie N.; Rabanes, Bertella G.; Flores, Imie Jasmin L.
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1410

Abstract

Teachers have a pivotal role in shaping students’ intellect by sharing knowledge and fostering critical thinking. Despite being perceived as resilient, they encounter struggles that impede their effectiveness due to overwhelming paperwork, classroom management issues, administrative responsibilities, and the nature of their work. As a result, one of the ways they cope to alleviate stress is by turning to coffee and making it a part of their routine. This phenomenology study explored the unheard narratives of public-school teachers’ frequency of coffee consumption, motivation, and impact on their daily routine. Ten (10) key informants were selected using purposive sampling to participate in the study. A structured interview guide was used and executed in a Focus Group Discussion (FGD) as an approach to data collection. The study revealed that the aroma, antioxidants, and warm feelings were the themes that drove teachers to consume coffee. Also, coffee provides an extra boost of energy, a brighter mood, and a sense of fulfillment as it is perceived to contribute to the daily routine of teachers. It is concluded that coffee secures a spot in the daily habits of teachers as it gives them the alertness and activeness needed to begin their day effectively. In addition, taking coffee breaks allows teachers to discuss their issues and difficulties while offering each other support. This fosters a sense of camaraderie over a cup of coffee, potentially resulting in solid friendships and forming a tight-knit teaching community, all for the benefit of the students.
Sustainable Marketing Schemes for Micro, Small, and Medium Enterprise (MSME) Owners Operating in Mabolo, Cebu City Simbajon, Leona Jane P.; Villacarillo, Shyr G.; Selim, John Carl B.; Viking, Kent Ivan A.; Polinar, Mark Anthony N.; Mahipos, April Marie N.; Ato, Joanna Marie U.
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i3.1698

Abstract

Sustainable marketing strategies play a vital role in helping multinational companies balance sustainability and profitability. However, local studies investigating micro, small, and medium enterprises’ (MSMEs) understanding, adoption, or implementation of these strategies at the barangay level were underexplored. This descriptive-correlational study examined the correlation between the importance and the effectiveness of sustainable marketing practices among micro, small, and medium enterprises (MSMEs) owners operating in Mabolo, Cebu City. The study drew 240 respondents from a population of 633 using Raosoft, an online sample size calculator, and selected them randomly to participate in data gathering. The authors utilized an adapted tool to gather data from the respondents. Frequency count, weighted mean, and Pearson correlation were used in the data analysis. Based on the study’s results, the interpretation of the correlation between the level of importance and the level of effectiveness implemented by MSME owners showed positive and strong results. Also, it was found that MSMEs place greater importance on sustainable marketing strategies, and their effectiveness in implementing them also tends to increase. A green marketing framework was recommended to address the lack of importance, as it helps MSME owners improve their sustainable marketing strategies.
Co-Authors Ato, Joanna Marie U. Flores, Imie Jasmin L. Polinar, Mark Anthony N. Rabanes, Bertella G. Selim, John Carl B. Simbajon, Leona Jane P. Viking, Kent Ivan A. Villacarillo, Shyr G.