Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis
Fikri Akmal Ash Shiddieqy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Social Media Marketing melalui Instagram: Studi Kasus pada Salah Satu Brand Fashion Wanita Lokal Alya Hana Pramonoputri; Ryanathan Prabartha; Fikri Akmal Ash Shiddieqy; Nazwa Salsabila Yudithya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3632

Abstract

The purpose of the study is to analyse the social media marketing strategy through Instagram for the   Brand X brand. The research uses a qualitative approach with descriptive techniques, and data is obtained through semi-structured interviews, direct observation, and literature study. The data was analysed inductively to understand the pattern of marketing strategies applied. The results show that   Brand X successfully integrates the five dimensions of Social Media Marketing. The Entertainment dimension is realised through the presentation of interesting and informative content, while Interaction is done by utilising interactive features such as polls, Q&A, and comments to increase audience engagement. The Trendiness dimension is seen from the adaptation of current trends in content visualisation, while Customisation is applied by customising content based on followers' preferences. Finally, the Word of Mouth dimension is encouraged through strategies that motivate audiences to share positive reviews. This strategy is effective in increasing visibility, customer loyalty, and brand relationships with consumers. The research recommends using social media analytics to monitor performance and strengthen future marketing strategies.
Strategi Optimalisasi Google Profile Business dalam Meningkatkan Visibilitas Online Glowmax Fikri Akmal Ash Shiddieqy; Cecep Safa'atul Barkah
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.5359

Abstract

In the context of Indonesia's rapidly growing beauty and personal care industry, this research focuses on optimizing the Google Business Profile strategy for Glowmax, a beauty clinic in East Bekasi. Despite significant market potential, Glowmax faces internal challenges such as limited human resources and low digital literacy, which hinder online visibility and the ability to attract new clients. This study aims to bridge this gap by applying the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control) strategic planning model to optimize Glowmax's digital presence. A qualitative descriptive research method was employed to analyze the implemented strategies and their results. The strategies included comprehensive profile completion, proactive review management, and regular content updates. The results show a significant increase in Google Maps profile views, from a target of 46 to 395 views within one month (June 1-30, 2025). Additionally, 177 customer interactions were recorded, indicating increased attention and engagement from potential customers. These achievements demonstrate that optimizing the Google Business Profile not only enhances visibility but also positively impacts business reputation and attractiveness, ultimately contributing to increased conversions such as new appointments and sales. Therefore, systematic management of the Google Business Profile is a crucial strategic step for MSMEs to compete in the digital era.
Co-Authors Alya Hana Pramonoputri Cecep Safa'atul Barkah Nazwa Salsabila Yudithya Ryanathan Prabartha