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Strategi Pemberitaan Medcom.id dalam Menjaga Keakuratan dan Kecepatan Berita Entertainment Maulania, Maghfira Izzani; Moenawar, Mohamad Ghozali; Dharmawan, Leonard; Riyanto, Sutisna; Manisya, Nabhila
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16377

Penelitian bertujuan menjelaskan strategi pemberitaan yang diterapkan Medcom.id dalam menjaga keakuratan dan kecepatan berita, khususnya berita entertainment. Metode yang digunakan adalah penelitian kualitatif deskriptif, dengan pendekatan induktif yang berfokus pada pengamatan terhadap proses pemberitaan. Hasil penelitian menunjukkan bahwa Medcom.id menerapkan prosedur verifikasi yang ketat, jurnalis wajib melakukan pengecekan informasi dari berbagai sumber terpecaya sebelum berita dipublikasikan. Selain itu, jurnalis diharuskan melakukan riset mendalam untuk memastikan keakuratan berita. Penelitian ini juga menjelaskan tantangan yang dihadapi Medcom.id, seperti estimasi waktu yang tidak pasti dan kebutuhan untuk beradaptasi dengan perubahan teknologi informasi. Meskipun demikian, Medcom.id berkomitmen untuk menyajikan berita yang akurat dan berkualitas, serta menjaga integritas dan kredibilitas media. Temuan ini diharapkan dapat memberikan wawasan berharga bagi media lain dalam meningkatkan kualitas pemberitaan online dan memenuhi kebutuhan masyarakat akan informasi yang terpecaya. Dengan demikian, penelitian ini tidak hanya bermanfaat bagi Medcom.id, tetapi juga bagi industri media secara keseluruhan dan masyarakat yang mengandalkan berita online sebagai sumber informasi utama.

KOMUNIKASI ANTARBUDAYA DALAM PROSES ADAPTASI MAHASISWA IPB ASAL BALI DI KOTA BOGOR Faisal, M.Fadli; Moenawar, Mohamad Ghozali; Riyanto, Sutisna; Dharmawan, Leonard; Manisya, Nabhila; Azzahra, Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1440

Intercultural communication and cultural adaptation are crucial concepts in social interaction within multicultural societies. Intercultural communication refers to the exchange of information, values, and norms between individuals from different cultural backgrounds. Cultural adaptation is a process of self-adjustment carried out by individuals when encountering a new cultural environment, which involves changes in the way they communicate, think, and act. In the educational context, students from diverse cultures often face challenges in communicating and adapting to the campus culture. This research aims to analyze the adaptation process and intercultural communication of IPB students from Bali in Bogor City, as well as identify the obstacles they face in adapting and communicating. The research employs a qualitative descriptive method, gathering data through in-depth interviews and literature review. The results reveal that students from Bali experience several stages of adaptation to the culture and habits of the people in Bogor. The obstacles they encounter include differences in culture, language, food preferences, access to places of worship, and differences in values and social norms. Despite these challenges, IPB students from Bali demonstrate the ability to adapt to these cultural differences using various communication strategies. These students have undergone several phases, including excitement about a new culture, culture shock, recovery, and ultimately cultural adjustment. This research highlights the importance of understanding intercultural communication in supporting the adaptation process of students from diverse cultural backgrounds.

STRATEGI HUMAS KOTA BANDUNG DALAM MENYUSUN CONTENT PILLAR MEDIA SOSIAL Fadilla, Rashina Zahra; Ghozali Moenawar, Mohamad; Suparman; Muhammad, Badar; Firdaus, Diky; Manisya, Nabhila; Putri Awalina, Salwa
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1490

This study discusses the success of Bandung City Public Relations in managing social media as a means of disseminating public information. The use of social media proves that Bandung City Public Relations can adapt to the digital era. The use of appropriate social media strategies and content pillars makes Bandung City Public Relations an exemplary example for other government agencies. Bandung City Public Relations can prove that implementing appropriate content pillars in managing social media, can break the perception that information provided by the government to the public is always rigid. This study uses a descriptive qualitative approach with thematic and content analysis methods. Data collection was carried out through interviews, observations, and literature studies. This study resulted in a discussion of the strategy for compiling Bandung City Public Relations' social media content pillars, the compilation of which was carried out simultaneously with the preparation of content planning. Bandung City Public Relations uses an agenda-setting strategy in implementing social media content planning. Bandung City Public Relations carries out three stages of the agenda-setting process which include the stages of determining the public agenda, defining the media agenda, and determining the policy agenda. Bandung City Public Relations' social media has three main content pillars, namely eduvative content, functional content, and entertaining content. The three pillars are applied to every social media account of Bandung City Public Relations, the packaging of which is adjusted to the characteristics of each social media. Bandung City Public Relations strives for content packaging that is not rigid to increase the level of interaction with the public.

Effectiveness of Samsung Brand Collaboration with Blackpink in Improving Brand Image on Social Media Putri, Faradita; Santoso, Hudi; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia; Zahra, Khalila
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4572

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.

The Culture Shock Phenomenon of Overseas Students at IPB University Vocational School Habibie, Muhamad; Nugroho, David Rizar; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4571

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.

Pola Komunikasi Organisasi dalam Membangun Motivasi Kerja Karyawan pada CV Nadhif Engineering An'umillah, Taro; Suparman; Saleh, Amiruddin; Haripin, Rici; Manisya, Nabhila; Widia, Anggi; Maharani, Khalilla; Azzahra, Maharani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2024): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i2.2000

Communication patterns within organizations greatly affect the motivation for employees' work. The research aims to identify and analyze the communication patterns used on nadhif engineering's CV and the effects on employee job motivation. The background of the problem emerged from the observation that employee's work motivation in the company was still low, although companies have implemented various performance improvement programs. The method used is a qualitative approach, with deep interviews and participative observations of employees of various stages. Studies have shown that open, transparent, and participative communication contributes significantly to increased job motivation. Employees feel more appreciated and involved when they are given the opportunity to communicate ideas and feedback. Additionally, management's support in the form of awards and recognition for the contributions of employees has also proven to increase work morale. The study concluded that effective pattern of communication management could be a key strategy in boozing employee job motivation on nadhif engineering, which in turn would contribute to an overall increase in company productivity

STRATEGI HUMAS PEMERINTAH KOTA BOGOR DALAM PENYEBARAN INFORMASI MELALUI INSTAGRAM Nurman, Farrel Wiratama Raisyah; Moenawar, Mohamad Ghozali; Dharmawan, Leonard; Riyanto, Sutisna; Manisya, Nabhila; Azzahra, Maharani
Jurnal Digital Media dan Relationship Vol 6 No 2 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i2.1906

Penelitian ini dilatarbelakangi oleh adanya kegiatan humas dari pemerintah Kota Bogor menggunakan media sosial Instagram yaitu @pemkotbogor. Tujuan dari penelitian ini adalah untuk mengetahui strategi humas pemerintah Kota Bogor dalam mengelola sosial media Instagram @pemkotbogor dan juga memahami bagaimana upaya komunikasi yang dilakukan dapat memperkuat citra positif pemerintah Kota Bogor di kalangan masyarakat. Peneliti menggunakan metode penelitian kualitatif deskriptif, karena tujuan peneliti adalah menghasilkan data berupa gambaran strategi komunikasi yang diterapkan oleh humas pemerintah Kota Bogor pada media sosial Instagram. Objek yang difokuskan dalam penelitian ini adalah humas pemerintah Kota Bogor. Teknik pengumpulan data dalam penelitian ini yaitu observasi, wawancara, dan literatur. Hasil penelitian menunjukkan bahwa humas pemerintah Kota Bogor telah melakukan strategi kehumasan dengan pendekatan analisis tren dan pemantauan media untuk memastikan konten yang dipublikasikan sesuai dengan preferensi audiens, serta menjalankan perannya dalam penyebaran informasi melalui Instagram @pemkotbogor.

Pengaruh Foto Produk terhadap Minat Beli Konsumen pada Akun Instagram @skintificid Arimiawati, Intan; Moenawar, Mohamad Ghozali; Suparman, Suparman; Muhammad, Badar; Manisya, Nabhila; Awalina, Salwa Putri
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 4 No. 2 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i2.3848

Purpose: This study analyzes the influence of product photos on consumers’ interest in the Instagram account @skintificid, targeting its followers.Methodology: A quantitative approach was employed utilizing online questionnaires distributed via Google Forms. The sample size was determined using the Slovin formula with a sampling error of 10 %.Results: The study found a significant but weak negative correlation between product photos and consumers’ purchasing interest. This indicates that, as the quality of product photos increases, purchasing interest decreases. Therefore, while the hypothesis that product photos influence consumer interest is accepted, this influence is negative.Conclusions: The study shows that Skintific is more popular among young women with limited purchasing power. Attractive product photos can encourage purchases, but unrealistic expectations may lower interest. Purchase decisions are influenced by visual elements, preferences, reviews, and purchasing power.Limitations: The research focuses solely on skincare brands, limiting its generalizability. Additionally, the sample consisted exclusively of female respondents, which may not accurately represent a broader consumer base.Contribution: The findings contribute to the understanding of how product imagery affects consumer buying interest, particularly in the context of social media marketing.

Pengaruh Kualitas Akun Instagram @ipbprestasi Terhadap Motivasi Berprestasi Mahasiswa IPB University Aminaturrizqi, Nida; Nugroho, David Rizar; Muhammad, Badar; Khairunisa, Anggi Widia; Manisya, Nabhila
LUGAS Jurnal Komunikasi Vol 8, No 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4473

Information and Communication Technology is a primary tool to supportbroader, more flexible, and inclusive communication. One application ofthis technology is through social media, such as the Instagram account@ipbprestasi, which provides content uploaded by the @ipbprestasiInstagram account, students' achievement motivation, and the account'sinfluence on the student’s learning motivation at the IPB UniversityVocational School. The issues addressed include the quality of contentuploaded by the @ipbprestasi Instagram account, students' achievementmotivation, and the extent to which the account influences IPB Universitystudents’ learning motivation. This research employs a quantitativeapproach using survey methods and questionnaires distributed to IPBUniversity students. The findings reveal that the quality of uploadedcontent significantly impacts students' achievement motivation. Contentmanagement utilizing the 4C elements of Context, Communication,Collaboration, and Connection positively enhances students' motivation.The conclusion of this study indicates a significant influence of the@ipbprestasi Instagram account on students' learning motivation,aligning with the Uses and Gratifications theory.

STRATEGI KOMUNIKASI BISNIS DALAM MEMPERTAHANKAN MINAT BELI KONSUMEN KEBAB UNCLE HASAN Firjatullah, Hafiz; Moenawar, Mohammad Ghozali; Suparman, Suparman; Muhammad, Badar; Manisya, Nabhila; Awalina, Salwa Putri
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.18204

Business communication strategies play a significant role in influencing consumer purchase intentions, encompassing product quality, convenience, pricing, service, and promotions. Kebab Uncle Hasan, a rapidly growing kebab restaurant in Bogor, implements personal selling as its communication strategy. This study aims to analyze the implemented communication strategy and identify challenges in enhancing consumer purchase interest. This qualitative research explores the influence of descriptive analysis from the perspectives of both consumers and the management of Kebab Uncle Hasan. The findings reveal that the stages of personal selling highlighting product quality, responsive service, social media promotions, and innovations in seasoning packaging and authentic flavors are key factors in attracting and retaining customers. However, challenges remain in product variety and follow up strategies for customer engagement.

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