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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IJHCS
Tumbuan, Willem JF Alfa
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Neuroscience

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THE INFLUENCE OF PRODUCT COMPLETENESS, OUTLET ATMOSPHERE, SERVICE QUALITY, AND PRICE PERCEPTION ON PURCHASING DECISIONS AT KIMIA FARMA PHARMACY, SAM RATULANGI MANADO Maulana, Gilang Rizki; Tumbuan, Willem JF Alfa; Soepeno, Djurwati
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of product completeness, outlet atmosphere, service quality, and price perception on purchasing decisions at Kimia Farma Sam Ratulangi Manado Pharmacy, both simultaneously and partially. This study uses a descriptive approach with a quantitative method, without comparing or connecting independent variables with other variables. Data were collected through questionnaires distributed to consumers who visited the pharmacy during the last six months, with a total population of 48,359 people. Sampling was carried out randomly, with a minimum of 30 samples and a maximum of 500 samples. The number of samples in this study was 248 people. The analysis methods used were validity, reliability, classical assumptions, hypothesis testing and multiple linear regression analysis using the SPSS version 27 application. Based on the test results, it can be concluded that product completeness, outlet atmosphere, service quality, and price perception simultaneously and partially have a positive and significant effect on purchasing decisions at Kimia Farma Sam Ratulangi Manado Pharmacy.
Analysis of Demand for Domestic Chicken Meat Consumption in North Sulawesi Province, Indonesia Tumbuan, Willem JF Alfa; Jan, Arrazi Hasan; Palandeng, Indrie Debbie
International Journal of Human Computing Studies Vol. 4 No. 2 (2022): IJHCS
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijhcs.v4i2.2739

Abstract

Chicken meatis a popular food source for the people of Indonesia, even the world. This fact is accompanied by the large amount of chicken meat that has been consumed by the Indonesian people, which is 2.14 million tons and continues to increase based on a survey by the Central Statistics Agency (BPS) in 2018.The increase in demand for chicken meat products in Indonesia is not only influenced by the increase in population, but also by prices, incomes and tastes of the Indonesian people. Based on BPS data, national chicken meat production in Indonesia, between 2012 and 2020 continues to experience a significant increase, but specifically for native chicken meat products, it is still far below the increase in chicken meat production in general. This is also the case in North Sulawesi Province, which is the location of this research. This research, which was conducted in early to mid-2021, aims to analyze demand (the influence of price, income and taste variables) on the consumption of free-range chicken meat in North Sulawesi. The sample in this study were domestic chicken meat consumers in North Sulawesi Province. The results showed that partially or simultaneously the variables of demand used in this study, namely: price, income and taste have a positive effect on the consumption of native chicken meat in North Sulawesi Province.
Co-Authors Arrazi Hasan Jan, Arrazi Hasan Djurwati Soepeno Indrie D. Palandeng Maulana, Gilang Rizki