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All Journal Triwikrama: Jurnal Ilmu Sosial FINANCE : International Journal Of Management Finance
Alya Hastin Nafisah
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : FINANCE : International Journal Of Management Finance

 1 
Strategic Decision Making Analysis in Responding to Post-Pandemic Market Dynamics: Case Study on FMCG Company (PT Indofood Sukses Makmur Tbk) Nabitha Widiya Berliana; Alya Hastin Nafisah; Jesslyn Olyvviane; Rusdi Hidayat N; Indah Respati Kumalasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.59

Abstract

This study aims to analyze the strategic decision-making of PT Indofood Sukses Makmur Tbk in responding to market dynamics post-COVID-19 pandemic. Focusing on product diversification, digital marketing, and supply chain optimization, the study adopts a descriptive approach using qualitative methods and secondary data. The findings reveal that Indofood has successfully adapted by launching health-oriented products, expanding distribution through digital platforms, and optimizing operational efficiency. However, challenges such as dependency on imported raw materials and sustainability pressures remain significant concerns. With appropriate strategies, Indofood has the potential to strengthen its position in the FMCG industry, both domestically and internationally. 
Co-Authors Indah Respati Kumalasari Indah Respati Kusumasari Jesslyn Olyvviane Nabitha Widiya Berliana Rusdi Hidayat N Rusdi Hidayat Nugroho