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All Journal TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING (TRANSTOOL) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Pramesti, Ajeng Arieska
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Upaya PT. Serba Digital Dalam Membangun Brand Awareness Produk Costa Jasmine Ramadhany Karim; Pramesti, Ajeng Arieska; Awwalin, Cahya Aulia; Tamunu, Fernando Sadrakh; Kurniasari, Ni Gusti Ayu Ketut
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3945

Abstract

This research aims to analyze PT Serba Digital's strategies and efforts in increasing brand awareness of Costa products, which include camera accessories such as lighting, tripods, and microphones. PT Serba Digital uses various marketing tactics, both digital and conventional, to expand brand awareness among consumers. These strategies include the use of social media, collaboration with influencers, creative content creation, and integrated promotional campaigns. Social media, especially platforms such as Instagram and TikTok, were used as key tools to reach a wider and more diverse audience. Collaborations with well-known influencers and content creators also have a significant impact in expanding the reach of Costa's products. In addition, PT Serba Digital utilizes data analytics to measure the effectiveness of the campaign and adjust strategies based on market response. This study uses qualitative research methods using Kotler and Keller's theory of Brand Awareness. The results showed that these efforts were successful in increasing brand awareness of Costa's products, which was characterized by increased interactions on social media, growth in the number of followers, as well as increased product sales. This study provides important insights for other companies in the camera accessories industry looking to increase brand awareness through innovative and effective marketing strategies.
Decoding Toxic Romance: A Saussurean Perspective on 'A Little Piece of Heaven' by Avenged Sevenfold Pramesti, Ajeng Arieska
TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transtool.v4i2.1733

Abstract

This study examines the semiotic construction of obsession in the song "A Little Piece of Heaven" by Avenged Sevenfold. Unlike conventional portrayals of romance, the song presents a complex and provocative narrative of control, emotional disturbance, and posthumous revenge. Using Roland Barthes’ semiotic theory, this research employs a qualitative approach to analyze the denotative and connotative meanings embedded in the lyrics. Each verse is examined as a sign that reflects deeper cultural messages and ideological codes surrounding possessiveness and toxic relationships. The analysis reveals how the song constructs a symbolic discourse on love that transforms into domination, revealing the thin line between affection and obsession. This study argues that such lyrical constructions may influence audience interpretations, especially among adolescent listeners, and highlights the importance of media literacy in understanding metaphorical and violent content in popular music. The findings contribute to the field of communication studies by offering insight into how music lyrics operate as cultural texts and vehicles for ideological meaning.
Co-Authors Awwalin, Cahya Aulia Jasmine Ramadhany Karim Kurniasari, Ni Gusti Ayu Ketut Tamunu, Fernando Sadrakh