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All Journal Formosa Journal of Science and Technology (FJST) Kultura: Jurnal Ilmu Sosial dan Humaniora Growth: Journal Management and Business
Pratiwi, Yulia Citra
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE ROLE OF WOMEN IN THE SUMATRAN WORKFORCE Silaban, Angelica Laurina; Elasa, Dea Tia; Wantoya, Qiara; Pratiwi, Yulia Citra; Meisuri, Meisuri
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 2 No. 11 (2024): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article investigates the position of women in the workforce in Sumatra, concentrating on the ongoing gender disparities caused by conventional cultural norms and structural bias. Despite growing awareness of gender equality, women in Sumatra, particularly within patriarchal Batak communities, face major impediments to leadership opportunities, fair recruitment processes, wage parity, and professional advancement. Changes in society are increasingly promoting women's participation in male-dominated industries, yet challenges persist. The report emphasizes the importance of policy reforms such as equal education, gender-sensitive employment practices, and positive cultural developments. These policies seek to create a more inclusive workplace, improve women's socioeconomic status, and promote regional growth.
The Role of Citizenship Education in Raising Awareness of Citizens' Rights and Obligations among UNIMED Students Sembiring, Aynen Kresensia Br; Pardosi, Mernawati; La’ia, Miranda; Wantoya, Qiara; Purba, Rani Eviolina; Pratiwi, Yulia Citra; Yunita, Sri
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12728

Abstract

A student must have an awareness of his rights and obligations as a citizen, to carry them out with full responsibility. Therefore, the purpose of this research is to find out how much the role of citizenship education in increasing awareness of the rights and obligations of citizens according to the views of UNIMED students.  The research method used from this research is Qualitative research method, which collects information from journals as well as data and findings from questionnaires distributed to UNIMED students. From the research that has been conducted, it is found that UNIMED students think that citizenship education plays an active role in increasing awareness of rights and obligations as citizens at the student level.
The Effect of Brand Awareness on Purchase Decisions Moderated by Product Quality and the Role of Experience as Mediation Pratiwi, Yulia Citra; Ramanda, Eva Ayu; Aprilliyani, Aprilliyani; Agustina, Khaila Devana
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.559

Abstract

There are various trademarks of shampoo products in Indonesia, but it turns out that several new brands have been able to occupy the Top Brand Index position in the last 5 years, this shows that there is quite competitive competition in the industry. The Pantene brand, which has been present for a long time, turns out to occupy the second position in the data. Digitalization has changed consumer patterns in this era, social media and the internet have changed consumer patterns in making purchases and also marketing patterns carried out. Brand awareness and product quality are examples of aspects of consumer consideration in making purchase decisions. The research was conducted to analyze this with the boundaries of Bekasi regency and used 100 respondents as a sample. Data was collected using a questionnaire with a purposive sampling technique and analyzed with the help of Smart Partial Least Square software. The results of the study show that brand awareness and product quality have a significant role in helping to increase consumer purchase decisions in the future.
Co-Authors Agustina, Khaila Devana Aprilliyani, Aprilliyani Elasa, Dea Tia La’ia, Miranda Meisuri Pardosi, Mernawati Purba, Rani Eviolina Ramanda, Eva Ayu Sembiring, Aynen Kresensia Br Silaban, Angelica Laurina Sri Yunita Wantoya, Qiara