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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) AKM: Aksi Kepada Masyarakat
Swedana, I Nyoman
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Menggali Potensi Desa Menjadi Desa Wisata di Sulawesi Tengah Djatola, Hariyanto R; Hilal, Nur; Swedana, I Nyoman; Nurhadi, Nurhadi
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1245

Abstract

Tujuan dari pengabdian ini adalah (1) Untuk meningkatkan kesadaran masyarakat Desa, bahwa Desa lampo memiliki potensi yang besar sebagai Desa wisata serta pengembangan Ekonomi Kreatif, (2) Untuk melibatkan generasi pemuda dalam melakukan kegiatan produktif, (3) Pembentukan kelompok komunitas peduli wisata lampo dalam mengoptimalisasi Rencana Eduwisata demi Kesejahteraan Bersama, hadir komunitas peduli desa wisata yang ada di lampo bisa menjadi influncer potensi desanya. Metode pengabdian dilakukan dengan pendekatan ABCD (Asset-based Community Development) dengan perencanaan kegiatan, melakukan kunjungan ke tokoh masyarakat, melakukan kunjungan langsung ke lapangan dan melakukan FGD bersama masyarakat desa. Kegiatan pengabdian ini dilakukan selama 2 bulan, yakni dari bulan Maret sampai April 2024 di Desa Lampo Kecamatan Banawa Tengah Kabupaten Donggala. Hasil pengabdian ini berupa kegiatan pendampingan pengembangan masyarakat dan menggali potensi Wisata Desa yang menarik serta pengembangan ekonomi kreatif, sehingga wisata desa di lampo memberikan pertumbuhan kekuatan baru ekonomi desa.
EXPLORING THE ROLE OF LOCAL WISDOM AND SERVICE QUALITY IN ENHANCING TOURIST SATISFACTION AND DESTINATION IMAGE: INSIGHTS FROM RURAL TOURISM Wahyono, Dwi; Swedana, I Nyoman; Syamsul, Syamsul
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 15 No. 1 (2026): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v15i1.100103

Abstract

This study investigates the role of local wisdom and service quality in shaping tourist satisfaction and destination image within rural tourism villages in Sigi Regency, Indonesia. A quantitative approach was employed using data from 233 respondents, which were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess both direct and mediating relationships among the variables. The results indicate that local wisdom and service quality significantly influence both tourist satisfaction and destination image. Tourist satisfaction also plays a mediating role, strengthening the relationship between local wisdom, service quality, and destination image. These findings highlight that authentic cultural experiences and high-quality service delivery jointly contribute to more favorable tourist perceptions. From a theoretical perspective, this study extends the application of the Expectation Confirmation Theory and  SERVQUAL model within the context of community-based rural tourism in developing countries. Practically, the findings suggest that tourism village managers should focus on integrating cultural preservation with service quality improvement, particularly through enhancing reliability, responsiveness, and community-based hospitality, to achieve sustainable destination competitiveness. JEL: L83, M31, O18.
Co-Authors Djatola, Hariyanto R dwi wahyono Nur Hilal, Nur Nurhadi Syamsul Syamsul