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All Journal Jurnal Mirai Management Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Multidisiplin Teknologi dan Arsitektur Journal of Business Inflation Management and Accounting
Zebua, Ovan Krisadelman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Nursing

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The Role of Communication and Work Environment on Employee Performance (Case Study: Boeing/Ethiopian Airlines 2019) Zebua, Ovan Krisadelman; Sihaloho, Cristine Natasia; Siahaan, Kevin Valensius; Destiyani, Suci; Anggiani, Eka; Togatorop, Yayang Fariana; Dalimunthe, Syairal Fahmy
Jurnal Multidisiplin Teknologi dan Arsitektur Vol 2, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/motekar.v2i2.3822

Abstract

As social creatures, humans need good communication when interacting with others. As is the case in the work environment, the existence of good communication between employees enables them to carry out their duties following their respective procedures to achieve the goals set by the agency or work organization. This research uses the literature study method. A literature study is a collection of previous research results in the form of books, articles, scientific journals, research  reports, and other sources relevant to the topic of discussion which are then compared theoretically. The Ethiopian Airlines Flight 302 incident highlighted several issues related to Boeing employee communication, work environment, and employee performance. Based on the case study discussed, this incident shows that to improve aviation safety, more attention needs to be paid to communication, work environment, and employee training in the aviation industry to prevent similar incidents from happening in the future.
Peran Komunikasi Lintas Budaya Dalam Membangun Kepercayaan Konsumen Asing pada UMKM Kerajinan Tangan di Indonesia Harmen, Hilma; Zebua, Ovan Krisadelman; Sitanggang, Cindy B; Pinem, Dhea Anandha; Kurnia, Cipta; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius
Journal of Business Inflation Management and Accounting Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6201

Abstract

Komunikasi lintas budaya merupakan faktor kunci dalam membangun kepercayaan konsumen asing terhadap produk UMKM kerajinan Indonesia. Artikel ini bertujuan untuk menganalisis tantangan, strategi, dan peran komunikasi lintas budaya dalam membangun kepercayaan di kalangan konsumen asing. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa pemahaman budaya, adaptasi komunikasi, dan pemanfaatan teknologi digital menjadi faktor penentu utama dalam membangun kepercayaan dan loyalitas di kalangan konsumen asing. Artikel ini merekomendasikan penguatan kompetensi komunikasi lintas budaya dan optimalisasi teknologi digital untuk meningkatkan daya saing UMKM di pasar global.
Peran Pengalaman Berwirausaha Dan Faktor Emosional Terhadap Niat Pengembangan Usaha Pada Kalangan Pengusaha Muda Di Kota Medan Zebua, Ovan Krisadelman; ., Hasyim; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius; Saragih, Simon Herbeth Beekham
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10558

Abstract

This study analyzes the role of entrepreneurial experience and emotional factors on business development intentions among young entrepreneurs in Medan, where a dynamic MSME ecosystem encourages young people to seek economic independence amid limited formal employment opportunities. Using a qualitative approach based on a literature review with a systematic review of 35 secondary sources (journal articles, books, and case studies from 2015–2025), this study integrates the Theory of Planned Behavior (TPB) framework to explore thematic patterns from narratives of experience and emotional dynamics. Key findings indicate that entrepreneurial experiences serve as a source of practical learning that shapes business intuition and resilience to failure, while emotional factors such as optimism and stress regulation mediate perceptions of behavioral control, thereby jointly strengthening entrepreneurial growth intention. The integration of these two factors results in higher psychological readiness for business expansion in the context of Medan. The implications of this research include recommendations for entrepreneurship training that combines practical experience and emotional intelligence reinforcement to improve the sustainability of MSMEs.
Eksplorasi Peran Strategi Segmentasi, Targeting, Dan Positioning (STP) dalam Membentuk Perilaku Pembelian Konsumen Pada UMKM Kuliner Zebua, Ovan Krisadelman; Zahra, Atika; Destiyani, Suci; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius; Kurnia, Cipta; Aulia, Sebrina Intan; Saputra, Hendra
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1345

Abstract

Culinary micro, small, and medium enterprises (MSMEs) in Indonesia face increasingly intense competition driven by shifting consumer preferences and rapid digital adoption. These dynamics highlight the need for a structured marketing approach. This study aims to examine how Segmentation, Targeting, and Positioning (STP) strategies shape consumer purchasing behavior among culinary MSMEs operating in urban areas. Using a descriptive qualitative design, data were obtained through semi-structured interviews with MSME owners and consumers, direct field observations, and supporting documentation. The analysis followed the interactive model of Miles and Huberman. The findings show that MSMEs predominantly apply geographic and behavioral segmentation, focusing on consumers residing near the business location and those who actively rely on digital platforms for food purchases. Targeting strategies are directed mainly toward millennials and Generation Z, who demonstrate strong digital engagement and high purchasing frequency. Product positioning emphasizes authentic taste and the use of local ingredients, which strengthen consumer perceptions of value and encourage repeat purchases. The study concludes that integrating STP with digital media enhances visibility, accelerates decision-making, and contributes to stronger consumer loyalty, making it a vital strategy for sustaining culinary MSMEs in a competitive marketplace.
Pengaruh Diskon Harga dan Testimoni Pelanggan terhadap Keputusan Pembelian di Shopee (Studi pada Mahasiswa Manajemen UNIMED) Zebua, Ovan Krisadelman; Zahra, Atika; Anggiani, Eka; Siahaan, Kevin Valensius; Faradilla, Ageng Jihan; Siregar, Zulkarnain
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1348

Abstract

This study examines the influence of price discounts and customer testimonials on purchasing decisions among Management students at Universitas Negeri Medan who use the Shopee platform. The research addresses the growing reliance of students on digital marketplaces and the limited empirical evidence on how economic and social stimuli jointly shape online buying behavior in this demographic. Using a quantitative associative approach, data were collected from 60 respondents through a structured Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The findings reveal that price discounts do not have a significant partial effect on purchasing decisions (Sig. = 0.254 > 0.05), indicating that promotional price reductions alone may be insufficient to drive students’ buying actions. In contrast, customer testimonials show a strong and significant partial effect (Sig. = 0.000 < 0.05), highlighting the importance of reliable reviews in reducing uncertainty and reinforcing trust in online transactions. Simultaneously, both variables significantly influence purchasing decisions (F = 82.222; Sig. = 0.000 < 0.05), with an R² value of 0.743, meaning that 74.3% of the variation in purchasing decisions is explained by the model. These findings underline the dominant role of testimonial-based credibility in student consumer behavior and suggest that Shopee’s marketing strategies may benefit more from strengthening authentic user reviews than from relying solely on price promotion mechanisms.
Co-Authors ., Hasyim Anggiani, Eka Aulia, Sebrina Intan Destiyani, Suci Faradilla, Ageng Jihan Hendra Saputra Hilma Harmen Kurnia, Cipta Pinem, Dhea Anandha Saragih, Farel Akbar Aditya Saragih, Simon Herbeth Beekham Siahaan, Kevin Valensius Sihaloho, Cristine Natasia Siregar, Zulkarnain Sitanggang, Cindy B Syairal Fahmy Dalimunthe Togatorop, Yayang Fariana Zahra, Atika