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All Journal Jurnal Mirai Management Journal of Business Inflation Management and Accounting
Saragih, Farel Akbar Aditya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Komunikasi Lintas Budaya Dalam Membangun Kepercayaan Konsumen Asing pada UMKM Kerajinan Tangan di Indonesia Harmen, Hilma; Zebua, Ovan Krisadelman; Sitanggang, Cindy B; Pinem, Dhea Anandha; Kurnia, Cipta; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius
Journal of Business Inflation Management and Accounting Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6201

Abstract

Komunikasi lintas budaya merupakan faktor kunci dalam membangun kepercayaan konsumen asing terhadap produk UMKM kerajinan Indonesia. Artikel ini bertujuan untuk menganalisis tantangan, strategi, dan peran komunikasi lintas budaya dalam membangun kepercayaan di kalangan konsumen asing. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa pemahaman budaya, adaptasi komunikasi, dan pemanfaatan teknologi digital menjadi faktor penentu utama dalam membangun kepercayaan dan loyalitas di kalangan konsumen asing. Artikel ini merekomendasikan penguatan kompetensi komunikasi lintas budaya dan optimalisasi teknologi digital untuk meningkatkan daya saing UMKM di pasar global.
Peran Pengalaman Berwirausaha Dan Faktor Emosional Terhadap Niat Pengembangan Usaha Pada Kalangan Pengusaha Muda Di Kota Medan Zebua, Ovan Krisadelman; ., Hasyim; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius; Saragih, Simon Herbeth Beekham
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10558

Abstract

This study analyzes the role of entrepreneurial experience and emotional factors on business development intentions among young entrepreneurs in Medan, where a dynamic MSME ecosystem encourages young people to seek economic independence amid limited formal employment opportunities. Using a qualitative approach based on a literature review with a systematic review of 35 secondary sources (journal articles, books, and case studies from 2015–2025), this study integrates the Theory of Planned Behavior (TPB) framework to explore thematic patterns from narratives of experience and emotional dynamics. Key findings indicate that entrepreneurial experiences serve as a source of practical learning that shapes business intuition and resilience to failure, while emotional factors such as optimism and stress regulation mediate perceptions of behavioral control, thereby jointly strengthening entrepreneurial growth intention. The integration of these two factors results in higher psychological readiness for business expansion in the context of Medan. The implications of this research include recommendations for entrepreneurship training that combines practical experience and emotional intelligence reinforcement to improve the sustainability of MSMEs.
Co-Authors ., Hasyim Hilma Harmen Kurnia, Cipta Pinem, Dhea Anandha Saragih, Simon Herbeth Beekham Siahaan, Kevin Valensius Sitanggang, Cindy B Zebua, Ovan Krisadelman