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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business QISTINA: Jurnal Multidisiplin Indonesia Jurnal Multidisiplin Teknologi dan Arsitektur Economic Management Business Research Journal
Destiyani, Suci
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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The Role of Communication and Work Environment on Employee Performance (Case Study: Boeing/Ethiopian Airlines 2019) Zebua, Ovan Krisadelman; Sihaloho, Cristine Natasia; Siahaan, Kevin Valensius; Destiyani, Suci; Anggiani, Eka; Togatorop, Yayang Fariana; Dalimunthe, Syairal Fahmy
Jurnal Multidisiplin Teknologi dan Arsitektur Vol 2, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/motekar.v2i2.3822

Abstract

As social creatures, humans need good communication when interacting with others. As is the case in the work environment, the existence of good communication between employees enables them to carry out their duties following their respective procedures to achieve the goals set by the agency or work organization. This research uses the literature study method. A literature study is a collection of previous research results in the form of books, articles, scientific journals, research  reports, and other sources relevant to the topic of discussion which are then compared theoretically. The Ethiopian Airlines Flight 302 incident highlighted several issues related to Boeing employee communication, work environment, and employee performance. Based on the case study discussed, this incident shows that to improve aviation safety, more attention needs to be paid to communication, work environment, and employee training in the aviation industry to prevent similar incidents from happening in the future.
Employer Branding Communication Strategy on Linkedin: A Content Analysis of Fintech Companies in Indonesia Harmen, Hilma; Zahra, Atika; Situmorang, Bonansa; Sihaloho, Cristine Natasia; Anggiani, Eka; Aulia, Sebrina Intan; Destiyani, Suci
Economic Management Business Research Journal Vol 1, No 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ember.v1i2.6196

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana perusahaan fintech di Indonesia menggunakan LinkedIn untuk berkomunikasi tentang merek karyawan.  Penelitian ini menggunakan metode analisis konten kualitatif deskriptif untuk mempelajari jenis, format, pesan utama, dan efektivitas konten yang dipublikasikan oleh perusahaan fintech seperti Kredivo, PT FLIP, Modal Rakyat, dan e-wallet seperti Dana, OVO, dan GoPay. Hasil analisis menunjukkan bahwa perusahaan fintech memanfaatkan berbagai jenis konten, termasuk testimoni karyawan, informasi lowongan kerja, budaya organisasi, pendidikan fintech, dan pencapaian perusahaan  Terbukti bahwa metode komunikasi yang autentik, konsisten, dan relevan efektif dalam membangun citra positif perusahaan dan menarik talenta digital yang berkualitas tinggi.  Selain itu, temuan menunjukkan bahwa budaya kerja dan Employee Value Proposition (EVP) meningkatkan keterlibatan audiens pada konten tersebut.
Eksplorasi Peran Strategi Segmentasi, Targeting, Dan Positioning (STP) dalam Membentuk Perilaku Pembelian Konsumen Pada UMKM Kuliner Zebua, Ovan Krisadelman; Zahra, Atika; Destiyani, Suci; Saragih, Farel Akbar Aditya; Siahaan, Kevin Valensius; Kurnia, Cipta; Aulia, Sebrina Intan; Saputra, Hendra
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1345

Abstract

Culinary micro, small, and medium enterprises (MSMEs) in Indonesia face increasingly intense competition driven by shifting consumer preferences and rapid digital adoption. These dynamics highlight the need for a structured marketing approach. This study aims to examine how Segmentation, Targeting, and Positioning (STP) strategies shape consumer purchasing behavior among culinary MSMEs operating in urban areas. Using a descriptive qualitative design, data were obtained through semi-structured interviews with MSME owners and consumers, direct field observations, and supporting documentation. The analysis followed the interactive model of Miles and Huberman. The findings show that MSMEs predominantly apply geographic and behavioral segmentation, focusing on consumers residing near the business location and those who actively rely on digital platforms for food purchases. Targeting strategies are directed mainly toward millennials and Generation Z, who demonstrate strong digital engagement and high purchasing frequency. Product positioning emphasizes authentic taste and the use of local ingredients, which strengthen consumer perceptions of value and encourage repeat purchases. The study concludes that integrating STP with digital media enhances visibility, accelerates decision-making, and contributes to stronger consumer loyalty, making it a vital strategy for sustaining culinary MSMEs in a competitive marketplace.
Analisis Faktor-Faktor Penentu Keberhasilan Wirausaha Pemula di Era Digital Hasyim, Hasyim; Zahra, Atika; Destiyani, Suci; Aulia, Sebrina Intan
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7326

Abstract

Perkembangan teknologi digital telah membawa tantangan baru bagi wirausaha pemula di era digital sekaligus peluang baru. Tujuan dari penelitian ini adalah untuk menganalisis komponen penting yang mempengaruhi keberhasilan wirausaha muda dalam menggunakan teknologi informasi seperti media sosial, platform e-commerce, modal sosial, inovasi produk, dan platform media sosial. Peran masing-masing komponen dalam memperluas pasar, meningkatkan efisiensi operasional, dan memperoleh keunggulan kompetitif yang berkelanjutan dipelajari melalui studi kasus kualitatif deskriptif. Hasil penelitian menunjukkan bahwa elemen digital, inovasi, jejaring sosial, dan kolaborasi triple helix antara pelaku usaha, pemerintah, dan lembaga pendukung sangat penting untuk keberhasilan wirausaha pemula. Studi ini memberikan wawasan praktis bagi calon wirausaha dan pembuat kebijakan untuk mendukung pertumbuhan kewirausahaan digital yang adaptif dan berkelanjutan di Indonesia.
Co-Authors Anggiani, Eka Aulia, Sebrina Intan hasyim, hasyim Hendra Saputra Hilma Harmen Kurnia, Cipta Saragih, Farel Akbar Aditya Siahaan, Kevin Valensius Sihaloho, Cristine Natasia Situmorang, Bonansa Syairal Fahmy Dalimunthe Togatorop, Yayang Fariana Zahra, Atika Zebua, Ovan Krisadelman