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All Journal Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Dedication and Educations
Mahendra, Fazaldi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Literasi Digital Dalam Strategi Pemasaran Di Desa Wisata Baturusa Mewujudkan Ketahanan Ekonomi Kusumah, Echo Perdana; Fauzi, Padlun; Mahendra, Fazaldi; Pasaribu, Waldimer
Indonesian Journal of Dedication and Educations Vol. 3 No. 2 (2024): Indonesian Journal of Dedication and Educations
Publisher : Universitas Bangka Belitung

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Abstract

Digital literacy is an important aspect in increasing the competitiveness of tourist villages, especially in Baturusa Tourism Village. This study aims to evaluate the implementation of digital literacy as a marketing strategy in supporting community economic resilience. The method used is a qualitative approach with socialization techniques, practical training, interview and discussion, and evaluation. The results show that the use of social media and other digital platforms increases market reach and promotion efficiency, despite obstacles such as limited internet access and low levels of technology adoption. This study recommends strengthening digital infrastructure and ongoing training to maximize the positive impact of digital literacy on the village economy.
Pengaruh Inovasi Produk terhadap Peningkatan Daya Saing UMKM Kuliner di Kota Pangkalpinang Romadia, Romadia; Floryan, Floryan; Mahendra, Fazaldi; Noviyanti, Indah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.500

Abstract

MSMEs are a sector that plays a vital role in driving the wheels of the economy, both at the national and regional levels. MSMEs are considered capable of absorbing a large number of workers, increasing community income, and actively contributing to reducing economic disparities. The aim of this study is to understand the influence of product innovation on the competitiveness of culinary MSMEs in Pangkalpinang City. This study focuses on quantitative research using data collection methods through the distribution of questionnaires. The sample in this study was determined using the Slovin formula with a total of 100 respondents, employing a non-probability sampling method with an accidental sampling technique. The collected data were analyzed using simple linear regression with the independent variable being product innovation and the dependent variable being the competitiveness of MSMEs. Based on the results of data analysis, it can be concluded that product innovation has a positive and significant effect on enhancing the competitiveness of culinary MSMEs in Pangkalpinang City.
Co-Authors Fauzi, Padlun Floryan, Floryan Kusumah, Echo Perdana Noviyanti, Indah Romadia, Romadia waldimer pasaribu