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All Journal Journal of Information System, Applied, Management, Accounting and Research Golden Ratio of Mapping Idea and Literature Format Jurnal Abdi Mandala Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Educational Management Research RISK : Jurnal Riset Bisnis dan Ekonomi
Putri, Liestyaningrum Rahmadhani Wisnu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Library & Information Science Social Sciences

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Analisis Tren Penggunaan UGC di Indonesia dan Dampaknya Terhadap Strategi Pemasaran Bisnis Putri, Liestyaningrum Rahmadhani Wisnu
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1713

Abstract

This study aims to identify the influence of User-Generated Content (UGC) on business development in Indonesia. Using a systematic review method based on the PRISMA model, 15 articles were selected from Google Scholar and Scopus databases for further analysis. The analyzed articles cover the publication period from 2014 to 2024 and were evaluated for quality using the JBI Critical Appraisal Tools. The findings reveal that UGC plays a crucial role in influencing purchase intention, trust, and brand loyalty. Authentic and relevant UGC is considered more effective than traditional advertising content in building consumer engagement. However, challenges such as fake reviews and content moderation bias must be addressed to maintain UGC credibility. This study also finds that while UGC has significant impacts, company-generated content still plays a vital role in fostering brand loyalty. By leveraging content-sharing motivation and overcoming existing challenges, UGC holds great potential to support digital marketing strategies in Indonesia.
Membangun Kompetensi Analisis Statistik Mahasiswa Melalui Workshop Aplikasi SPSS Putri, Liestyaningrum Rahmadhani Wisnu; Puspita, Shandy
Jurnal Abdi Mandala Vol. 3 No. 2 (2024): Jurnal Abdi Mandala Volume 3 Nomor 2 Oktober Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jam.v3i2.688

Abstract

Penelitian merupakan aspek fundamental dalam dunia pendidikan yang memerlukan kemampuan analisis statistik yang memadai. Keterampilan ini tidak hanya meningkatkan kredibilitas hasil penelitian, tetapi juga memperkuat kualitas kontribusi akademis. Meskipun demikian, banyak mahasiswa semester akhir yang belum memiliki pemahaman yang cukup mengenai pengolahan data dan analisis statistik yang diperlukan untuk penelitian. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat ini diselenggarakan di Sekolah Tinggi Ilmu Ekonomi Wiyatamandala dengan fokus untuk meningkatkan kemampuan dan keterampilan mahasiswa, khususnya bagi mereka yang berada di semester tujuh, dalam pengolahan dan analisis data statistik. Kegiatan ini dihadiri oleh dua pembicara dan dua puluh mahasiswa, menggunakan perangkat lunak SPSS sebagai alat bantu analisis. Sesi pertama terdiri dari pemaparan materi menggunakan metode ceramah, sedangkan sesi kedua diadakan dalam bentuk praktik. Selama kegiatan, mahasiswa menunjukkan antusiasme yang tinggi dan mampu mengikuti pemaparan materi serta praktik dengan baik.
Unveiling Overclaiming in User-Generated Content: How It Affects Consumer Trust and Impacts Educational Approaches to Digital Literacy Putri, Liestyaningrum Rahmadhani Wisnu; Sutrisno; Sani, Della Tiara
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.988

Abstract

This study examines the influence of user-generated content (UGC) authenticity on purchase intention, with consumer trust serving as a mediating variable, and draws parallels to educational management, particularly in digital learning environments. The research highlights how the phenomenon of overclaiming in UGC, especially on platforms like TikTok, raises concerns about authenticity, similar to challenges faced by educational institutions in ensuring the credibility of online content. Using a survey of 103 TikTok users, the study finds that UGC authenticity has a positive influence on consumer trust, which in turn significantly impacts purchase intention. These findings underscore the importance of maintaining authenticity and transparency in content, not only in marketing but also in educational settings, where trust in content is crucial for student engagement, motivation, and academic success. This study provides implications for the importance of authenticity and transparency in digital content in educational management. To increase student trust and engagement, educators must manage authentic information on digital platforms. Additionally, digital curricula should prioritize the development of critical thinking skills and information ethics in students.
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Terhadap Kepuasan Pelanggan Listianto, Yodi Indriawan; Putri, Liestyaningrum Rahmadhani Wisnu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1484

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan lokasi terhadap kepuasan pelanggan pada Kopi Janji Jiwa di Jakarta, khususnya setelah terjadinya krisis reputasi pada tahun 2020. Industri kopi di Indonesia mengalami pertumbuhan pesat dengan persaingan yang semakin ketat, mendorong pelaku usaha untuk meningkatkan kualitas layanan dan strategi pemasaran. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi penelitian adalah konsumen Kopi Janji Jiwa di wilayah Jakarta. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi harga, dan lokasi secara simultan dan parsial berpengaruh signifikan terhadap kepuasan pelanggan
The Effect of Endorsement Korean, Brand Trust, and Social Media Marketing on Consumer Trust in Scarlett Products: The Moderating Role of Online Buying Experience Sani, Della Tiara; Putri, Liestyaningrum Rahmadhani Wisnu
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 6 No. 1 (2025): Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v6i1.6356

Abstract

This study aims to determine how online shopping experience affects the relationship between Korean endorsement, brand trust, and social media marketing with consumer trust in scarlett products. This study uses an online survey method with a sample of 200 respondents who have purchased scarlett products online. The results of the study indicate that online shopping experience moderates the relationship between Korean endorsement, brand trust, and social media marketing with consumer trust in scarlett products. This study also found that Korean endorsement, brand trust, and social media marketing have a positive influence on consumer trust in scarlett products. The independent variables studied are Korean Endorsement, Brand Trust, Brand Trust, and the moderating variable is Online Shopping Experience, while the dependent variable is Consumer Trust. Data analysis was carried out with the help of Smart PLS software with a purposive sampling technique. The results of this study can be used as a reference for companies in increasing consumer trust in scarlett products through effective marketing strategies.
User-Generated Content or Influencer Marketing: Which Has a Greater Impact on Customer Trust on TikTok? Wijaya, Florencia; Putri, Liestyaningrum Rahmadhani Wisnu
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2858

Abstract

This study aims to compare the influence of User Generated Content (UGC) and Influencer Marketing on customer trust on the social media platform TikTok. TikTok has evolved into one of the most popular digital marketing platforms, supported by an algorithm that enables viral and interactive content dissemination. UGC refers to content created by users based on personal experiences, while Influencer Marketing involves public figures with a wide audience and strong influence. This research employs a quantitative approach with a causal-comparative method. The sample consisted of 200 respondents who are active TikTok users. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that both UGC and Influencer Marketing have a positive and significant effect on customer trust. However, Influencer Marketing exerts a more dominant influence, as indicated by a higher beta coefficient value. The model explains 59% of the variation in customer trust. These findings indicate that Influencer Marketing is more effective in building customer trust compared to UGC, although both strategies are complementary. Therefore, marketers are advised to strategically combine both approaches to enhance positive customer perception and brand loyalty on TikTok.
Analysis of Factors that Affect Digital Investment Interest: A Study on Livin’ by Mandiri Users Nirvani, Nirvani; Putri, Liestyaningrum Rahmadhani Wisnu
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.972

Abstract

This research examines how financial knowledge, accessibility, and trustworthiness affect people's interest in digital investing through the Livin' by Mandiri mobile application. Given the growing popularity of digital investment platforms, there's a clear need to understand what motivates public engagement with digital investment options. The study employed a quantitative methodology using causal associative research design and purposive sampling to survey 150 active Livin' by Mandiri users. Data collection was conducted via questionnaires, with multiple linear regression analysis used to evaluate the relationships between variables. Findings revealed that financial knowledge, accessibility, and trustworthiness all positively and significantly impact investment interest, both individually and collectively. With a determination coefficient of 78.9%, these three factors substantially account for the variation in investment interest levels. The results validate the application of Theory of Planned Behavior within digital investment contexts and offer practical insights for developing digital banking services that prioritize user-friendliness, security, and financial education.
The Influence of Service Quality, Price, Facilities, and Security on Customer Satisfaction of TransJakarta Bus Services Herawati, Lisda; Putri, Liestyaningrum Rahmadhani Wisnu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1697

Abstract

Customer satisfaction is a crucial indicator of public transportation service performance. For TransJakarta buses, satisfaction is shaped by service quality, price, facilities, and safety. This study aims to analyze the influence of these four variables on customer satisfaction, examining both partial and simultaneous effects. A quantitative approach was used with explanatory research methods. Data were collected through a Likert scale questionnaire (1–5) distributed to 200 TransJakarta bus users in the DKI Jakarta area. The analysis techniques included validity and reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination (Adjusted R²). The results indicate that price, facilities, and safety have a significant impact on customer satisfaction, whereas service quality does not exhibit a significant influence. Simultaneously, the four variables significantly influence customer satisfaction with a model contribution of 51.2% to the variability of satisfaction. These findings underscore the importance of implementing competitive fare management policies, enhancing facility quality, and strengthening the security system to maintain and enhance customer loyalty. Practically, this study encourages TransJakarta management to prioritize price, facilities, and safety as strategies for service improvement. Theoretically, the results contribute to transportation service management literature by showing that, in low-cost public transport contexts, price and facilities may exert greater influence on satisfaction than service quality.
Co-Authors Herawati, Lisda Listianto, Yodi Indriawan Nirvani, Nirvani Puspita, Shandy Sani, Della Tiara SUTRISNO Wijaya, Florencia