Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi
Nancy Henrietta Jessamine Mandey
Politeknik Negeri Manado
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
VIRTUAL INFLUENCERS AND DIGITAL ENGAGEMENT: KEY INSIGHTS FROM INDONESIA'S YOUNGER CONSUMERS Agung Stefanus Kembau; Arifmanuel Kolondam; Nancy Henrietta Jessamine Mandey
Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.2.123-136

Abstract

This study addresses a critical gap in digital marketing by examining the impact of virtual influencers on consumer engagement, focusing on Gen Z and Gen Y in Indonesia’s Jabodetabek region. While virtual influencers are gaining traction globally and locally, limited research has explored the factors that drive consumer interaction in diverse, digitally evolving markets like Indonesia. This study investigates the roles of perceived authenticity, content quality, and technological sophistication, with a particular emphasis on the moderating effect of digital literacy—a factor often overlooked in previous research. Data from 179 respondents were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that perceived authenticity, content quality, and technological sophistication significantly enhance consumer engagement with virtual influencers, especially among digitally literate consumers. Digital literacy plays a critical moderating role, amplifying the impact of these influencer attributes and highlighting the importance of digital fluency in consumer interactions with advanced digital personas. These insights offer a theoretical contribution to the literature on influencer marketing and provide practical guidance for Indonesian brands seeking to connect with younger, tech-savvy audiences. By prioritizing authenticity, high-quality content, and appropriate technological sophistication, brands can strategically leverage virtual influencers to cultivate deeper, more meaningful engagement in Indonesia’s rapidly evolving digital landscape.
Perancangan Promosi Produk Aphrodites.Core Melalui Aplikasi Shopee Selindion Tembesi selin; Mikke R. Marentek; Wingston Markus J. Londong; Nancy Henrietta Jessamine Mandey
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.169

Abstract

The importance of designing appropriate and effective promotions for businesses so that businesses can be recognized and influence increased marketing and business actors can meet market share. Every business can develop its products and special markets by implementing appropriate promotion and marketing systems. The aim of this research is to design promotions for Aphrodites Core accessory products and add online platforms as promotional media. To achieve this goal, researchers used descriptive quantitative methods, through collecting observational data on the media used by business actors and designing promotional media for Aphrodites Core products. The research results add to the Market Place platform that business actors can use to become a promotional medium and provide a separate role for business actors in carrying out online promotions. One of the goals of designing the Shopee application is as a promotional media so that Aphrodite Core accessory products are known among the wider community, as well as creating promotional media with several displays.
Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Produk VCO Natasya Torondek; Mikke Marentek; Nancy Henrietta Jessamine Mandey; Arief P. Kumaat
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.173

Abstract

Virgin Coconut Oil (VCO) is one of the products produced by the Manado State Polytechnic Technology Excellence Center which has large market potential because of its recognized benefits and advantages. (Syah. A. 2005) Virgin Coconut Oil (VCO) is pure coconut oil produced from processing coconut meat without heating so that it produces oil that is clear, not rancid and free from free traces due to heating. However, to maintain and increase sales, it is necessary understand the factors that influence consumer satisfaction in using this product. The aim of this research is to identify and analyze the factors that influence consumer satisfaction for VCO products produced by the Manado State Polytechnic Technology Excellence Center and marketed at the Investment Gallery. The focus of this research is to understand the most significant aspects that influence consumer behavior in the local context. The method used in this research is descriptive quantitative, through observation, questionnaires and documentation. The results of this research show that service quality consists of dimensions of customer satisfaction, namely reliability, responsiveness, tangibility, assurance and empathy and other factors. that influence customer satisfaction, namely product quality, price, service quality, emotional factors, and cost and convenience are aspects that influence consumer satisfaction. Overall, all the influencing factors are in the values that influence consumer satisfaction with VCO products in the Investment Gallery.
Co-Authors Agung Stefanus Kembau Arief Perdana Kumaat Arifmanuel Kolondam Mikke Marentek Mikke R. Marentek Natasya Torondek Selindion Tembesi selin Wingston Markus J. Londong