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All Journal Jurnal Abdimas Musi Charitas Journal of Management
Akbar Sulbahri, Rifani
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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EDUKASI MEDIA SOSIAL SEBAGAI SOLUSI PENINGKATAN PENJUALAN UMKM ON’S COFFEE Akbar Sulbahri, Rifani; Putri, Yuni Adinda; Rachmawati, Yuni; Arifin, Firmansyah; Putra, Dimas Pratama
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1283

Abstract

The advancement of information technology has transformed the business world from traditional to integrated digital platforms. Easy and fast access to information encourages people to engage more in online shopping through e-commerce. Businesses, including MSMEs, must leverage technology to survive and grow. Social media is one of the critical technologies, serving not only to boost sales but also as a marketing communication tool to build brand image and consumer loyalty. However, MSMEs like On's Coffee face challenges such as low educational background, limited entrepreneurial skills, and restricted access to information. Training was provided on audience segmentation strategies, targeted paid advertising, and interactive features such as polls and video content to address these issues. The program successfully enhanced partner understanding, inspired creative content development, and improved business profits by optimizing social media as an effective digital marketing platform.
“How Do Students’ Perceptions of Green Finance and Artificial Intelligence Influence the Value of Sustainable Companies in Palembang?" Akbar Sulbahri, Rifani; Pratama Putra, Dimas
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyse how students' perceptions of green finance and artificial intelligence (AI) influence their attitudes towards sustainable corporate values in Palembang City. Using multiple regression analysis on questionnaire data from 250 students, findings indicate that positive perceptions of green finance (β = 0.45, p < 0.01) and AI (β = 0.38, p < 0.05) significantly impact students' support for sustainable corporate values. This study strengthens the understanding of how young generations perceive sustainability and technology in determining corporate values. Furthermore, this research highlights the need for further education on sustainable investment and AI implementation in business to enhance future generations' awareness of corporate sustainability.
Co-Authors Arifin, Firmansyah Pratama Putra, Dimas Putra, Dimas Pratama Putri, Yuni Adinda Rachmawati, Yuni