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All Journal JAM Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis
Putri, Yuni Adinda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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PERAN INFLUENCER DAN E-WOM TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI TIKTOK PADA MAHASISWA EKONOMI UNIVERSITAS TRIDINANTI PALEMBANG Putri, Yuni Adinda

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.745 KB) | DOI: 10.31955/mea.v5i2.1404

Abstract

Dalam kehidupan sehari-hari, internet memiliki pengaruh yang penting bagi manusia seperti dalam hal sosial, ekonomi dan politik. Setiap tahunnya, internet sangat memengaruhi kehidupan umat manusia. Tak dapat dipungkiri bahwa teknologi telah merubah peradaban dunia dengan cepat (APJII, 2020). Internet menjadi hal yang wajib dan kebutuhan pokok bagi setiap orang. Melalui internet hampir seluruh kebutuhan dapat dipenuhi sehingga pengeluaran terus bertambah untuk mengakses internet. Tujuannya yaitu untuk mengetahui pengaruh peran dan E-WoM terhadap Keputusan menggunakan aplikasi tiktok. Metode kuantitatif digunakan didalam penelitian. Disimpulkan bahwa variabel influencer memilki pengaruh terhadap keputusan mahasiswa menggunakan aplikasi Tiktok. Sehingga, langkah yang digunakan untuk dapat meningkatkan keputusan mahasiswa dengan menggunakan influencer sudah tepat. Selain itu, variabel E-WoM juga mempunyai pengaruh positif terhadap keputusan mahasiswa menggunakan aplikasi Tiktok. Menginformasikan secara elektronik mempunyai dampak yang signifikan dalam meningkatkan penggunaan aplikasi Tiktok. Begitu juga variabel influencer dan E-WoM memilki pengaruh terhadap variabel keputusan menggunakan aplikasi Tiktok secara simultan.
The Influence of Work Skills and Physical Workload on Employee Performance at CV. Jaya Perkasa Abadi Palembang Wati, Fitri Nurjanah; Fitriana, Nina; Putri, Yuni Adinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i1.2016

Abstract

As of right now, one company category in Indonesia that is considered to never fail is printing. Due to societal advancement, printing services are becoming more and more necessary in today's world. In the actual world, this has been seen. For instance, printing and design services are needed by certain organizations in offices and other agencies to satisfy their demands for office supplies like business cards, identity or membership cards, letterheads, maps, and so on. Employee performance is the dependent variable in this study, whereas work skills and physical workload are the independent factors. There is a sample of 49 respondents in this quantitative research design. Non-probability sampling is the research method employed.
ONLINE REVIEWS, CELEBRITY ENDORSERS EFFECT PURCHASE DECISION OF GENERATION Z AT SAMSUNG EXPERIENCE STORE PALEMBANG Putri, Yuni Adinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to explore and explain the influence of online review and celebrity endorser on the customers’ loyalty, with purchase decision as the intervening variable. The research method used was explanatory with quantitative approach. The research location was at Samsung Experience Store Palembang, with consumers’ population the people who used samsung brand smartphone. Sample selection was carried out by using purposive sampling method, and 57 respondents were involved in this research. Results showed that there was influence of online review and celebrity endorser on the customers’ loyalty with purchase decision as the intervening variable.
PENGARUH KERAGAMAN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI SAHABAT MOTOR PALEMBANG Muhammad Bagus Saputra; Muhammad Said; Putri, Yuni Adinda
Jurnal Bisnis Terapan Vol. 8 No. 1 (2024): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v8i1.6361

Abstract

The purpose of this study is to investigate the effect of product innovation and word of mouth on the sales of Sahabat Motors Palembang. This study used primary and secondary data obtained from interviews. Combining 25 SPSS models and data from 100 respondents, product category significantly influenced 3,085 purchase decisions. Further analysis shows that the t values in the t table are 3085, 1983 and higher, which indicates a higher t score. T table or 6.725 1. 983 is greater than it. Because it affects your purchasing decision. 6.725 Since y = 14.713 + 0.188X1 + 0.726X2 is small. Productivity Effects 58 Forces and Static Connections greatly influences the purchase choice. The result of this was in line with those studies which have been conducted before related to the techniques of word of mouth in promotion and other techniques which are usually used in the marketing and promotions to accelerate the purchasing decisions of the potential buyers.
Emosi Positif Dan Motivasi Hedonis Terhadap Pembelian Impulsif Pada Aplikasi Online Janji Jiwa (Studi Kasus Pada Mahasiswa Universitas Tridinanti Palembang) Putri, Yuni Adinda
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 7, No 1 (2023): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (996.187 KB) | DOI: 10.35130/jrimk.v7i1.384

Abstract

Business growth in Indonesia is currently increasing rapidly. Various types of new businesses selling products have sprung up, especially businesses in the food and beverage sector. The current business trend among the public, especially millennials, is the growth of the domestic coffee shop industry, one of which is Kopi Janji Jiwa. This study discusses positive emotions and hedonic motivation toward impulsive purchases in the online application of Soul Promise. The research took a sample of 96 respondents. In analyzing this study using the SPSS application by testing the Validity Test, Reliability Test, Multiple Linear Regression Test, F Test, T-Test, Correlation Coefficient Test, and Coefficient of Determination Test. The results of the study found that positive emotions did not affect impulsive purchases in the online soul promise application.
EDUKASI MEDIA SOSIAL SEBAGAI SOLUSI PENINGKATAN PENJUALAN UMKM ON’S COFFEE Akbar Sulbahri, Rifani; Putri, Yuni Adinda; Rachmawati, Yuni; Arifin, Firmansyah; Putra, Dimas Pratama
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1283

Abstract

The advancement of information technology has transformed the business world from traditional to integrated digital platforms. Easy and fast access to information encourages people to engage more in online shopping through e-commerce. Businesses, including MSMEs, must leverage technology to survive and grow. Social media is one of the critical technologies, serving not only to boost sales but also as a marketing communication tool to build brand image and consumer loyalty. However, MSMEs like On's Coffee face challenges such as low educational background, limited entrepreneurial skills, and restricted access to information. Training was provided on audience segmentation strategies, targeted paid advertising, and interactive features such as polls and video content to address these issues. The program successfully enhanced partner understanding, inspired creative content development, and improved business profits by optimizing social media as an effective digital marketing platform.
TRANSFORMASI DIGITAL DAN KINERJA PERUSAHAAN TELEKOMUNIKASI: BUKTI EMPIRIS DI INDONESIA Sulbahri , Rifani Akbar; Putri, Yuni Adinda
Jurnal Keuangan dan Bisnis Vol. 23 No. 1 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 1, March 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i1.1451

Abstract

Abstract (Times New Roman 11) Purpose - This study aims to examine the impact of digital transformation—including the adoption of 5G technology, cloud computing, and the Internet of Things (IoT)—on the performance of telecommunication companies in Indonesia. The research focuses on assessing how digitalization influences financial and operational performance, with government policy considered as a moderating factor. Design/Methodology/Approach - A quantitative, causal research design was employed. Data were collected through surveys, interviews, and documentation from five major Indonesian telecommunication firms during the 2023–2024 period. Multiple linear regression analysis was conducted using SPSS software to determine the effect of digital technology adoption on company performance. Findings - The results indicate that digitalization significantly enhances corporate performance in terms of financial outcomes and operational efficiency. The implementation of 5G and cloud computing strengthens service quality and customer satisfaction, while government regulation plays a moderating role in these effects. Practical Implications - These findings offer practical implications for policymakers and telecom executives in formulating digital strategies aligned with regulatory frameworks and market needs. The study also informs public policy aimed at accelerating equitable digital infrastructure across underserved regions. Originality/Value - This research provides novel insights by addressing literature gaps concerning digital transformation in emerging economies. Its originality lies in integrating technology adoption, firm performance, and regulatory influence—an approach rarely explored in previous studies within the Indonesian telecom sector. Keywords: 5G Technology; Cloud Computing; Digital Transformation; Firm Performance; Regulation
Pengaruh Brand Image Dan Perceived Value Terhadap Keputusan Menggunakan Aplikasi Bukalapak Dengan Dimediasi Oleh Trust Di Kota Palembang Putri, Yuni Adinda
Akuntansi dan Manajemen Vol. 20 No. 1 (2025): Jurnal Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v20i1.307

Abstract

The purpose of this study is to examine the impact of brand image and perceived value on the intention to use the Bukalapak e-commerce platform, with trust serving as a mediating variable, specifically in Palembang. Data was gathered via a poll of 200 participants who are active users of Bukalapak. The findings indicate that brand image and perceived value significantly influence intention to use, both directly and indirectly via trust. The direct influence of brand image on intention to use is 0.40, whereas the direct influence of perceived value is 0.35. Furthermore, trust functions as a mediator that enhances the impact of both variables on intention to use, exhibiting indirect effects of 0.26 for brand image and 0.21 for perceived value. An R² score of 0.70 signifies that the model accounts for 70% of the variability in intention to use. This research advances consumer behaviour theory in e-commerce and offers strategic advice for organisations to improve competitiveness and client loyalty
Co-Authors Akbar Sulbahri, Rifani Arifin, Firmansyah Muhammad Bagus Saputra Muhammad Said Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Wati, Fitri Nurjanah