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All Journal Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Economica: Media Komunikasi ISEI Riau
Andira, Agung Putra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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MINAT MAHASISWA DALAM BERINVESTASI DI GALERI INVESTASI BEI FAKULTAS EKONOMI DAN BISNIS UNILAK Wiyati, Rita; Salmiah, Neneng; Wibisono , Rafidianto; Al Amin, Al Amin; Andira, Agung Putra
Jurnal Daya Saing Vol. 10 No. 3 (2024): Inovasi SDM, Kinerja Organisasi, dan Transformasi Bisnis di Era Digital dan Pe
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i3.1794

Abstract

The Indonesian Stock Exchange (BEI) Investment Gallery is a means of introducing the Capital Market from an early age to the academic world. One of the private universities in Riau province which has an investment gallery is Lancang Kuning University, which is located at the Faculty of Economics and Business called the BEI FEB Investment Gallery, Lancang Kuning University. The opening of the IDX FEB Investment Gallery at Lancang Kuning University is a collaboration between the BEI Riau region and accompanied by PT Indopremier. With the existence of the Investment Gallery at FEB Unilak since 2018, based on interviews, student interest in investing is still low. The purpose of this research is to determine the low interest of FEB Unilak students in investing in the IDX FEB Unilak Investment Gallery. The results of the research show the symptoms or elements of self-interest of FEB Unilak students to invest in the BEI FEB Unilak Investment Gallery, for students who have invested in themselves they have 3 symptoms, namely the element of cognition (knowledge), the element of conation (willingness) and the element of strong feelings to invest and have hope that in the future there will be profits. Meanwhile, FEB Unilak students who have not invested in the IDX Unilak Investment Gallery have symptoms of elements of cognition (knowledge) that are still small and limited and do not yet have symptoms of elements of conation (willingness) as well as elements of feeling, and it can be concluded that FEB Unilak students' interest in investing is still low. invest in the IDX FEB Unilak Investment Gallery. Keywords: Interest, Investment, knowledge, Investment Gallery
ANALISIS TINGKAT KESEHATAN BANK DENGAN METODE RGEC PADA BANK MEGA SYARIAH TAHUN 2018 – 2023 Wiyati, Rita; Salmiah, Neneng; Wibisono, Rafidianto; Andira, Agung Putra
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 12 No. 2 (2024)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v12i2.280

Abstract

This research aims to determine the level of bank health at Bank Mega Syariah in 2018 - 2023. The type of research used is descriptive research with a quantitative approach. The indicator used is the RGEC Composite Rating obtained by. The ratios used consist of the NPF, FDR, GCG-Self Assessment, ROA, ROE, BOPO and CAR ratios. The research results show that Bank Mega was able to improve its health ranking, initially in 2018 - 2019 it was ranked 2 (healthy) but in 2020 - 2023 it experienced an increase so it was ranked 1 (Very Healthy), Keywords:
PELATIHAN LITERASI KEUANGAN UNTUK MENINGKATKAN PEMAHAMAN PENGELOLAAN KEUANGAN DI KALANGAN KARYAWAN PERUSAHAAN RITEL KOTA PEKANBARU (STUDI PADA CV. METROPOLITAN) Andira, Agung Putra; Wongso, Fery; Chandra, Roni; Pendi, Irwansyah; Silaban, Yoga Samuel
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024): Penguatan Literasi Keuangan, Inovasi UMKM, dan Transformasi Pembelajaran pada E
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v8i3.1971

Abstract

. The purpose of this study is to find out and analyze the marketing mix, service quality, electronic word of mouth (EWOM) affect students' interest in choosing a vocational high school. To find out and analyze the marketing mix, service quality and electronic word of mouth (EWOM) affect students' decisions in choosing vocational high schools. To find out and analyze interest affects students' decisions in choosing vocational high schools. all vocational high school (SMK) students in Riau Province as many as 104,035 students from 13 districts/cities. The data used in this study are primary data and secondary data, while the data collection technique uses a questionnaire. The data analysis technique used in this study is Structural Equation Modeling (SEM). The results of the service quality research, electronic word of mouth (EWOM) have an effect on student interest. The mix of marketing, service quality and electronic word of mouth (EWOM) affects students' decisions. Interest affects student decisions. And the mix of marketing, service quality and electronic word of mouth (EWOM) affects students' decisions through interest.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE SHOPEE Saputra, Rahmad Aldo; Pratiwi, Hanna; Sari, Silvia; Andira, Agung Putra
Jurnal Daya Saing Vol. 11 No. 1 (2025): Transformasi Layanan, SDM, dan Keberlanjutan Usaha di Era Digital dan Sosial M
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i1.2057

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas produk terhadap keputusan pembelian konsumen di marketplace shopee di Indonesia. Dalam konteks e-commerce yang semakin berkembang pesat, promosi dan kualitas produk menjadi faktor krusial yang memengaruhi perilaku pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen yang aktif berbelanja di platform marketplace shopee pada mahasiswa manajemen FEB UPI YPTK angkatan 2021. Metode analisis data yang digunakan adalah analisis regresi berganda untuk mengidentifikasi hubungan dan kekuatan pengaruh antara promosi, kualitas produk, dan keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi memiliki pengaruh signifikan terhadap keputusan pembelian, dengan promosi yang meningkatkan kemungkinan konsumen untuk membeli. Selain itu, kualitas produk juga terbukti mempengaruhi keputusan pembelian secara positif, di mana produk dengan kualitas tinggi lebih cenderung dipilih oleh konsumen. Temuan ini mengindikasikan bahwa strategi promosi dan penekanan pada peningkatan kualitas produk merupakan faktor penting bagi marketplace di Indonesia dalam menarik dan mempertahankan pelanggan. Penelitian ini memberikan wawasan berharga bagi pelaku bisnis e- commerce untuk merumuskan strategi pemasaran yang efektif dalam meningkatkan daya tarik produk dan mempengaruhi keputusan pembelian konsumen.
Co-Authors Al Amin, Al Amin Chandra, Roni Fery Wongso, Fery Hanna Pratiwi, Hanna Neneng Salmiah, Neneng Pendi, Irwansyah Rita Wiyati Saputra, Rahmad Aldo Sari, Silvia Silaban, Yoga Samuel Wibisono , Rafidianto Wibisono, Rafidianto