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All Journal COMPTON: Jurnal Ilmiah Pendidikan Fisika IJLHE: International Journal of Language, Humanities, and Education
Arina Putri
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Humanities Education Languange, Linguistic, Communication & Media Physics

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Genre Analysis of University Brochures: A Comparison Between UISU and UMSU Using the MOVE and STEP Model Arina Putri; Naila, Aisya Naifa; Fransisca, Amanda; Ulfa, Maryam; Margaret, Carissa; Zein, Thyrhaya
IJLHE: International Journal of Language, Humanities, and Education Vol. 7 No. 2 (2024): IJLHE: International Journal of Language, Humanities, and Education
Publisher : Master Program in Indonesian Language Education and The Institute for Research and Community Service STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/ijlhe.v7i2.1627

Abstract

This study analyzes the promotional brochures of two universities, Universitas Islam Sumatera Utara (UISU) and Universitas Muhammadiyah Sumatera Utara (UMSU), using Askehave and Nielson's (2005) framework for move analysis. The framework identifies nine moves, including attracting attention, greeting, identifying the sender, detailing content, and establishing contact, among others. The analysis reveals both similarities and differences in how these institutions present themselves to prospective students. Both brochures use visually appealing designs, structured layouts, and detailed content to engage readers and emphasize institutional credibility. UISU’s brochure prioritizes practical details, such as scholarships, facilities, and operational transparency, aiming to provide prospective students with comprehensive and actionable information. Conversely, UMSU’s brochure emphasizes its "Grade A" accreditation, Islamic values, and unique identity, positioning itself as a prestigious institution in Sumatera. The findings highlight how higher education institutions employ tailored strategies in their promotional materials to address the needs and aspirations of their target audiences. This study provides valuable insights into effective communication practices in higher education marketing, emphasizing the importance of balancing institutional goals with audience expectations
Utilization of water filtration ladders as science learning Media at cisarua 1 state elementary school Mawardini, Annisa; Yektyastuti, Resti; Arina Putri; Nur Shabrina Khairunnisa; Siti Selvia Nurahma
COMPTON: Jurnal Ilmiah Pendidikan Fisika Vol 11 No 2 (2025): Compton: Jurnal Ilmiah Pendidikan Fisika
Publisher : Prodi Pendidikan Fisika Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/cjipf.v11i2.20130

Abstract

Water is essential for human health and community welfare, but many students and teachers still do not understand how to process dirty water into clean water. This study aims to improve students' understanding of the concept of water filtration and raise awareness of the importance of environmental conservation through the application of water filtration media in learning. Researchers conducted observations and educational practices at SDN Cisarua 1 through the project activity of making water filtration ladders as a learning medium for fourth-grade students. The method of data collection through interviews and its implementation through several stages. The study was conducted on May 27, 2025, with 27 fourth grade students. In-depth interviews were conducted with 5 students. Based on the results of the study, 80% of students showed an increase in understanding. This can be proven through the results of interviews that revealed their understanding of how to use and the importance of water filtration. It can be concluded that learning using water filtration media has proven to be effective, this can be proven by the response and enthusiasm of students during the implementation.
Genre Analysis of University Brochures: A Comparison Between UISU and UMSU Using the MOVE and STEP Model Arina Putri; Naila, Aisya Naifa; Fransisca, Amanda; Ulfa, Maryam; Margaret, Carissa; Zein, Thyrhaya
IJLHE: International Journal of Language, Humanities, and Education Vol. 7 No. 2 (2024): IJLHE: International Journal of Language, Humanities, and Education
Publisher : Master Program in Indonesian Language Education and The Institute for Research and Community Service STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/ijlhe.v7i2.1627

Abstract

This study analyzes the promotional brochures of two universities, Universitas Islam Sumatera Utara (UISU) and Universitas Muhammadiyah Sumatera Utara (UMSU), using Askehave and Nielson's (2005) framework for move analysis. The framework identifies nine moves, including attracting attention, greeting, identifying the sender, detailing content, and establishing contact, among others. The analysis reveals both similarities and differences in how these institutions present themselves to prospective students. Both brochures use visually appealing designs, structured layouts, and detailed content to engage readers and emphasize institutional credibility. UISU’s brochure prioritizes practical details, such as scholarships, facilities, and operational transparency, aiming to provide prospective students with comprehensive and actionable information. Conversely, UMSU’s brochure emphasizes its "Grade A" accreditation, Islamic values, and unique identity, positioning itself as a prestigious institution in Sumatera. The findings highlight how higher education institutions employ tailored strategies in their promotional materials to address the needs and aspirations of their target audiences. This study provides valuable insights into effective communication practices in higher education marketing, emphasizing the importance of balancing institutional goals with audience expectations
Co-Authors Fransisca, Amanda Margaret, Carissa Mawardini, Annisa Naila, Aisya Naifa Nur Shabrina Khairunnisa Resti Yektyastuti, Resti Siti Selvia Nurahma T. Thyrhaya Zein Ulfa, Maryam