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All Journal Business Management Jurnal Ekonomi dan Kewirausahaan West Science Majority Science Journal
Melianto, Donny
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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The Role of Arts in Identity Formation and Collective Memory in The Digital age Melianto, Donny; Syamsudin, Ahmad
MSJ : Majority Science Journal Vol. 2 No. 4 (2024): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i4.253

Abstract

The role of art in the formation of identity and collective memory in the digital era is becoming an increasingly relevant topic along with the rapid advancement of technology and digital media. In this context, art is not only a medium for individual expression, but also an important means of forming a collective memory that connects people in a community or nation. With the emergence of digital platforms, art has the potential to change the way people build, communicate, and maintain their identities. This journal examines how art, whether in the form of visuals, music, or other art forms, influences the formation of social identity and collective memory in the digital era, through the approach of communication theory and cultural studies. As part of this study, using the Systematic Literature Review (SLR) method, this journal focuses on analyzing various literatures that discuss the relationship between art, identity, and collective memory in the digital context. This study also looks at how social media, digital art platforms, and other multimedia technologies play a role in strengthening or redefining people's collective memory and identity. The results of this study indicate that digital art plays an important role in mediating the process of identity formation, both at the personal and collective levels, and influences the way the digital generation remembers and responds to their history and culture.
Dampak Penggunaan Influencer, Pemasaran Media Sosial, dan Inovasi Produk terhadap Keputusan Pembelian Produk Kecantikan di Jakarta Melianto, Donny; Fajariana, Dewi Endah; Untung, Untung
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 04 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i04.1642

Abstract

Penelitian ini menguji dampak penggunaan influencer, pemasaran media sosial, dan inovasi produk terhadap keputusan pembelian produk kecantikan di Jakarta. Pendekatan kuantitatif digunakan, dengan melibatkan 170 responden, dan data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian mengungkapkan bahwa pemasaran media sosial memiliki pengaruh terkuat terhadap keputusan pembelian, diikuti oleh penggunaan influencer dan inovasi produk. Bersama-sama, ketiga faktor ini menjelaskan 55,9% dari varians keputusan pembelian konsumen. Temuan ini menyoroti pentingnya mengintegrasikan strategi pemasaran digital dengan inovasi produk yang berkelanjutan untuk meningkatkan keterlibatan konsumen dan mendorong perilaku pembelian di pasar kecantikan yang kompetitif di Jakarta. Studi ini memberikan wawasan yang dapat ditindaklanjuti untuk merek kecantikan yang ingin meningkatkan pendekatan pemasaran mereka dan mempertahankan keunggulan kompetitif.
The Role of Blockchain in Career Development Strategy Innovation in Modern Organizations Melianto, Donny; Kurnadi, Kurnadi; Ulumiddin, Ulumiddin; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8589

Abstract

The aim of this research is to identify the potential of blockchain technology in overcoming problems that exist in traditional career development systems and provide insight into how organizations can use this technology to create more effective career development strategies. Blockchain offers significant potential to revolutionize career development strategies in modern organizations, by providing solutions to problems such as lack of transparency, data security and process inefficiencies[1]. This technology can be used to verify credentials, track training, manage performance, and provide personalized recommendations. Blockchain implementation requires a deep understanding of challenges and opportunities, as well as strategies to overcome issues such as scalability, costs, and regulations (Nabi, 2024). Organizations need to conduct careful cost-benefit analysis and partner with blockchain service providers to succeed
ANALISIS NVIVO Ismawati, Kun; Melianto, Donny; Costa, Juvenal Da; Rauf, Abdul; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8995

Abstract

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Dampak Penggunaan Influencer, Pemasaran Media Sosial, dan Inovasi Produk terhadap Keputusan Pembelian Produk Kecantikan di Jakarta Melianto, Donny; Untung, Untung; Fajariana, Dewi Endah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 04 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i04.1642

Abstract

Penelitian ini menguji dampak penggunaan influencer, pemasaran media sosial, dan inovasi produk terhadap keputusan pembelian produk kecantikan di Jakarta. Pendekatan kuantitatif digunakan, dengan melibatkan 170 responden, dan data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian mengungkapkan bahwa pemasaran media sosial memiliki pengaruh terkuat terhadap keputusan pembelian, diikuti oleh penggunaan influencer dan inovasi produk. Bersama-sama, ketiga faktor ini menjelaskan 55,9% dari varians keputusan pembelian konsumen. Temuan ini menyoroti pentingnya mengintegrasikan strategi pemasaran digital dengan inovasi produk yang berkelanjutan untuk meningkatkan keterlibatan konsumen dan mendorong perilaku pembelian di pasar kecantikan yang kompetitif di Jakarta. Studi ini memberikan wawasan yang dapat ditindaklanjuti untuk merek kecantikan yang ingin meningkatkan pendekatan pemasaran mereka dan mempertahankan keunggulan kompetitif.
Co-Authors Abdul Halik Abdul Rauf Ahmad Syamsudin Costa, Juvenal Da Dewi Endah Fajariana, Dewi Endah I Made Suparta Kun Ismawati Kurnadi, Kurnadi Ulumiddin, Ulumiddin Untung Untung, Untung