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All Journal LUGAS Jurnal Komunikasi
Irrianda, Jhulianfika
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Languange, Linguistic, Communication & Media

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Pengaruh Personal Branding Rachel Vennya Pada Akun Instagram @temanbaik.rachelvennya Terhadap Minat Social Campaign Savana, Adinda; Irrianda, Jhulianfika
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.4164

Abstract

In an increasingly competitive world, personal branding is not only applicable to celebrities or famous entrepreneurs. Everyone, from professionals to students, can take steps to build their own positive image. Personal branding helps to differentiate oneself from others, strengthen reputation, and influence how others perceive us. This study aims to determine the extent of the influence of Rachel Vennya's Personal Branding on the Instagram account @temanbaik.rachelvennya towards Social Campaign interest. This research uses a quantitative associative research method, using data collection techniques through questionnaires, documentation, and literature study. The results of this study indicate that with a sample of 100 followers, it shows that the Personal Branding variable has a strong and positively patterned relationship with the Social Campaign interest variable. The results of the coefficient of determination testing show that Rachel Vennya's personal branding on the Instagram account @temanbaik.rachelvennya has an influence on social campaign interest.
Pengaruh Komunikasi Interpersonal Pimpinan Terhadap Peningkatan Kinerja Karyawan PT Lipwih Synergylab Estetika Kabupaten Bekasi Provinsi Jawa Barat Nardiand, Roro Alit; Furrie, Wulan; Irrianda, Jhulianfika; Saptamathia, Kikky Rizki
LUGAS Jurnal Komunikasi Vol. 8 No. 2: Desember 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i2.4871

Abstract

This study aims to determine and identify how a leader’s interpersonal communication affects the improvement of employee performance at PT Lipwih Synergylab Estetika in Bekasi Regency, West Java Province. The research population is all employees who work at the company, both permanent employees and contract employees. The sample used consisted of 38 respondents selected using a non-probability sampling technique with the type of saturated sample (saturation sampling) where the entire population was sampled. The data collection technique used was the distribution of questionnaires using a Likert Scale calculation. The analytical techniques used in this study included instrument testing (validity and reliability test), descriptive analysis, simple linear regression analysis, correlation coefficient analysis (r test), coefficient of determination analysis (R Square test), and hypothesis testing (partial effect significance test [t test]) with the help of SPSS program for mac 26.0. The results of data processing indicate that interpersonal communication of a leader affects the improvement of employee performance at PT Lipwih Synergylab Estetika in Bekasi Regency, West Java Province with an R Square value of 0.536, which means that the Leader’s Interpersonal Communication variable (X) affects the Employee Performance Improvement variable (Y) by 53.6 %, with the remaining 46.4% being the influence of other variables not examined and explained in this study.
Co-Authors Furrie, Wulan Nardiand, Roro Alit Saptamathia, Kikky Rizki Savana, Adinda