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All Journal Jurnal Promosi Pendidikan Ekonomi JAE (Jurnal Akuntansi dan Ekonomi)
Dwi Herlindawati
Unknown Affiliation
Economics, Econometrics & Finance

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FAKTOR KEPUASAN PELANGGAN COFFEE SHOP DI KOPIXEL JEMBER Lilis Setyarini; Joko Widodo; Dwi Herlindawati
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 9 No 1 (2024): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v9i1.21976

Abstract

Customer satisfaction is important to maintain the existence of a coffee shop in the face of competition. This is because the coffee shop business can be found almost in various places, this is influenced by the culture of drinking coffee which has become a lifestyle in all circles. In order for a coffee shop to be able to compete and maintain its existence, it must be able to create customer satisfaction. Kopixel is a coffee shop that is always busy with visitors and is able to compete even though there are many similar coffee shop businesses. Based on the results of research on customer satisfaction of the Coffee Shop in Kopixel Jember is influenced by five factors, namely product, price, service, facilities, atmosphere. This research was conducted to describe Kopixel customer satisfaction which makes Kopixel busy with visitors and able to compete. This research uses a qualitative descriptive approach with the research subjects being Kopixel customers and Kopixel Jember managers. The data collection process was carried out by interviews. The resulting data was analyzed by means of data reduction, data presentation, drawing conclusions, then the data was tested by source triangulation.
PENGARUH MEDIA PEMBELAJARAN INTERAKTIF BERBASIS SMARTPHONE MENGGUNAKAN APLIKASI CANVA TERHADAP MINAT DAN HASIL BELAJAR SISWA Dwi Lestari; Sri Kantun; Dwi Herlindawati
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9096

Abstract

One aspect that teachers in learning activities must consider is the use of learningmedia. Appropriate learning media will impact students' learning interests so thatthey can easily capture and digest the material the teacher explains. The higher theinterest of students in learning activities, the results obtained by students will bemore optimal. This study aims to determine the significant influence of smartphonebased interactive learning media using Canva applications on learning interestsand student learning outcomes. The research method used is quasi-experimentalwith a non-equivalent control group design and two meetings. This study uses fiveresearch instruments: questionnaires, tests, interviews, observations, anddocuments. Data analyst techniques used in the study include the hypothesis test, ttest, and test path analysis. The results showed that there is a significant effect ofsmartphone-based interactive learning media using the Canva application onlearning interest, obtaining a value of 0.000<0.05; student learning interest onstudent learning outcomes obtained a value of 0.021< 0.05; and the effect ofsmartphone-based interactive learning media using the Canva application onlearning outcomes through student learning interest obtained a value of 0.031<0.05.
Co-Authors Dwi Lestari Joko Widodo Lilis Setyarini Sri Kantun