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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) IPSSJ JCRIM (Journal of Current Research In Multidisciplinary)
Panjaitan, Arop Ria Saulina
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences

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PENGARUH KEPERCAYAAN, METODE PEMBAYARAN, HARGA TERHADAP MINAT BELI ULANG PADA E-COMMERCE DI JAKARTA Yunita Dwi Listya, Arop Ria Saulina Panjaitan
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Agustus (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Pandemi COVID-19 telah mendorong percepatan adopsi e-commerce, menjadikan belanja daring sebagai kebiasaan baru yang terus bertahan. Marketplace di Indonesia, mencatat pertumbuhan yang signifikan. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, metode pembayaran, dan harga terhadap minat beli ulang pada e-commerce di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 105 responden pengguna aktif e-commerce di Jakarta. Sampel ditentukan menggunakan metode non-probability sampling dan teknik purposive sampling, dengan kriteria responden berusia minimal 18 tahun, pernah membeli produk di e-commerce minimal dua kali dalam sebulan, dan berdomisili di Jakarta. Data dianalisis menggunakan regresi linier berganda, uji F, dan uji t, setelah melalui uji validitas, reliabilitas, dan asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas). Hasil penelitian menunjukkan bahwa kepercayaan, metode pembayaran, dan harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap minat beli ulang. Hal ini mengindikasikan bahwa semakin tinggi kepercayaan, semakin mudah metode pembayaran, dan semakin sesuai harga, maka minat beli ulang konsumen pada e-commerce akan semakin tinggi. Temuan ini memberikan kontribusi teoritis dalam perilaku konsumen digital dan implikasi praktis bagi industri e-commerce dalam meningkatkan loyalitas konsumen pascadigitalisasi.
Application of the Tam Model on Instagram Ads Panjaitan, Arop Ria Saulina; Rowena, Janny; Handra, Tessa
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.685

Abstract

Indonesia fashion industry is rapidly growing, driven by high household consumption and widespread social media use. Instagram Ads, a popular tool for digital marketing, provides targeted advertising features. However, limited research explores user perceptions influencing its adoption, particularly in the fashion sector. This study investigates factors affecting the intention to use Instagram Ads by applying constructs from the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), including perceived ease of use, perceived usefulness, trustworthiness, and attitudes toward Instagram Ads. A quantitative approach was used with Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from Instagram Ads users in the fashion industry, testing nine hypotheses to assess relationships between key variables. The results indicate that perceived ease of use positively influences perceived usefulness (H1), trustworthiness (H2), and attitudes toward Instagram Ads (H3). Perceived usefulness impacts trustworthiness (H4), attitudes (H5), and intention to use Instagram Ads (H6). While trustworthiness affects attitudes (H7), it does not directly influence intention to use Instagram Ads (H8). Attitudes significantly determine intention to use Instagram Ads (H9). This study extends previous research by highlighting the role of ease of use and perceived usefulness in shaping user attitudes and trust. The findings offer practical implications for businesses looking to optimize digital marketing strategies and theoretical contributions by integrating TAM and TPB in a social media advertising context.
The Influence of Social Media Marketing on Brand Loyalty with the Mediation of Brand Love and Brand Trust among Minimarket Consumers Susanti, Dewi; Panjaitan, Arop Ria Saulina
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

In the digital era, Social Media Marketing (SMM) has become a primary tool for businesses to convey information and build relationships with consumers. This study aims to explore the relationships among Social Media Marketing, Brand Love, Brand Trust, and Brand Loyalty within the retail industry context, focusing specifically on the minimarket sector. The sample consisted of 147 respondents who were customers of minimarkets in West Jakarta, followed the minimarkets’ Instagram accounts, and had made at least five purchases within the past three months. Data were analyzed using Path Analysis with PLS-SEM, including tests for validity, reliability, and hypothesis testing. Based on the literature review and proposed hypotheses, this study examined the direct and mediating effects of Brand Love and Brand Trust on the relationship between Social Media Marketing and Brand Loyalty. The findings indicate that Social Media Marketing has a positive effect on both Brand Love and Brand Trust, which in turn enhance Brand Loyalty. Furthermore, both Brand Love and Brand Trust were found to mediate the relationship between Social Media Marketing and Brand Loyalty. This research provides valuable insights for retail companies in leveraging social media to improve customer loyalty and strengthen brand-consumer relationships.
Co-Authors Dewi Susanti Handra, Tessa Rowena, Janny