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All Journal Jurnal Abdi Insani
Kosasih, Raditya Arya
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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PELATIHAN ANALISIS DATA DENGAN SOFTWARE R BAGI SISWA SMA NEGERI 8 SAMARINDA Sari, Nariza Wanti Wulan; Sifriyani, Sifriyani; Suyitno, Suyitno; Wahyuningsih, Sri; Yuniarti, Desi; Purnamasari, Ika; Mahmudah, Siti; Nurmayanti, Wiwit Pura; Widyaningrum, Erlyne Nadhilah; Nugraha, Pratama Yuly; Pangruruk, Thesya Atarezcha; Hidayanty, Nurul Ilma; Kosasih, Raditya Arya; Bahriah, Ayu
Jurnal Abdi Insani Vol 12 No 7 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i7.2136

Abstract

Students of SMA Negeri 8 Samarinda have received material on statistics since grade X. In the learning process, teachers use Microsoft Office Excel software which is closed source. So through this community service activity, a solution is provided by disseminating data analysis and alternative open source software 'R'. Community service activities are packaged in the form of training. Evaluation of activities in the form of pretest and posttest questionnaires and activity feedback surveys. This activity was carried out on September 11, 2024 in the Computer Laboratory Room of SMA Negeri 8 Samarinda. The number of students who participated in this activity consisted of 36 students. Based on the analysis of the pre-test and post-test data, it was concluded that there was an increase in student understanding after the training. The results of the feedback stated that the training material was easy, the explanations given were considered interesting, and the training activities were considered useful by the participants. Furthermore, participants hope that there will be follow-up activities to hold similar activities again.
SOSIALISASI DAN PENDAMPINGAN BRANDING PRODUK SERTA DIGITAL MARKETING SEBAGAI UPAYA PENGUATAN KAPASITAS UMKM DI MUARA JAWA PESISIR Darnah, Darnah; Fauziyah, Meirinda; Kosasih, Raditya Arya
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3213

Abstract

Micro, small, and medium enterprises (UMKM) play a vital role in Indonesia's economy. MSMEs have been demonstrated to have a significant impact on employment opportunities and the overall well-being of communities. This community service activity aims to enhance the understanding and skills of UMKM actors in Muara Jawa Pesisir with regard to product branding and the utilization of digital marketing as a marketing strategy. The methodology employed entails the dissemination of knowledge through socialization and mentorship of the Dahlia and KWT Kompetitif UMKM groups. The findings of the activity demonstrate that UMKM actors have obtained a novel comprehension of the significance of brand identity and digital marketing, and are capable of implementing it through straightforward packaging design and promotional strategies. The integration of branding and digital marketing is projected to enhance product image, broaden market reach, and augment the competitiveness of UMKM in the context of technological advancements and intensifying business competition. Consequently, this community service initiative contributes substantially to the sustainability of local UMKM, thereby enabling them to thrive and evolve autonomously.
Co-Authors Abda Abda Bahriah, Ayu Dani, Andrea Tri Rian Darnah, Darnah Erlyne Nadhilah Widyaningrum Fauziyah, Meirinda Hidayanty, Nurul Ilma Ibaad, Muhammad Irsadul Ika Purnamasari Mislan Muawanah, Chusnul Nariza Wanti Wulan Sari Nugraha, Pratama Yuly Nurmayanti, Wiwit Pura Oroh, Chiko Zet Pangruruk , Thesya Atarezcha Pangruruk Sifriyani, Sifriyani SITI MAHMUDAH Sitinjak, Jesselin Paskalis Suyitno Suyitno Yuniarti, Desi