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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Samiaji, Danang Rusdawindra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG GOCENG DEPOK: STUDI KASUS Ranjevi, Yanetia; Khasanah, Miladiyah; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Nidzar, Saifun; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4991

Abstract

This research was conducted due to the challenges faced by Warung Goceng in Depok, such as inconsistent product quality, price competition, and customer service issues, which motivated this study. The aim of this study is to evaluate the influence of price on customer purchasing decisions. Using a quantitative approach, 60 customers of Warung Goceng in Depok City participated as research participants. Data were obtained through the distribution of questionnaires and observation, and hypothesis testing was conducted using SPSS. The findings of the study indicate that the majority of consumer purchasing decisions are significantly influenced by price factors, and there is a direct relationship between Warung Goceng's prices and consumer purchasing decisions Bonus dan promosi menarik adalah salah satu daya tarik utama Indohoki77. Platform ini menawarkan berbagai jenis bonus seperti bonus selamat datang, bonus deposit, dan cashback . Therefore, Warung Goceng can improve its pricing strategy to better suit consumer preferences and enhance its competitiveness in the culinary industry
Pendampingan UMKM Samja Eat and Drink untuk Meningkatkan Brand Awareness melalui Optimalisasi Instagram dalam Program Kreativitas Mahasiswa Miswanto, Endhita Asmarani; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Prasetyo, Johan Hendri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1578

Abstract

This community service initiative aimed to enhance the brand awareness of Samja Eat and Drink, a small business (MSME) in East Jakarta, through structured Instagram management. The business initially faced challenges such as low follower growth, inconsistent content production, and fluctuating customer visits. The assistance program adopted a systematic approach consisting of structured mentoring sessions, digital literacy training, strategic content planning, and collaboration with local influencers. Over four months, the initiative produced notable outcomes, the Instagram account’s reach, a key indicator of brand awareness increased by 1,448%, follower growth rose steadily by 3.9%, and engagement rates remained high, with 69–90% of content views coming from non-followers. These findings demonstrate that a comprehensive and method-based social media mentoring model can significantly improve MSME brand visibility and stimulate meaningful audience interaction. The activity contributes to the growing literature on MSME digital transformation and provides practical implications for small businesses seeking to strengthen competitiveness through enhanced digital literacy and strategic social media capabilities.
Co-Authors Gani Wiharso Khasanah, Miladiyah Maushal, Nisa Febrina Miswanto, Endhita Asmarani Nidzar, Saifun Prasetyo, Johan Hendri Ranjevi, Yanetia