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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Al-'Adad: Jurnal Tadris Matematika
Fadila, Nanda Nur
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KUE Pattiasina, Kezia Agnes; Inayatuzzahra, Syifa; Aulia, Ramdhina Cipta; Tamara, Putri Sonia; Fadila, Nanda Nur; Wiharsono, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5123

Abstract

In a market that is increasingly competitive and influenced by ongoing technological developments, companies are required to develop effective marketing strategies to achieve their goals, including creating value and satisfying customer needs. One of the pioneers in the dessert box industry in Indonesia is Bittersweet by Najla, renowned for its innovation in presenting sweet treats in box form. This study aims to investigate the influence of personal selling on purchasing decisions of products from Bittersweet By Najla. The study employs a quantitative method by collecting information from primary and secondary sources through questionnaires and literature studies. This research uses a multiple linear regression analysis model as the research method. The population studied consists of residents in the vicinity who have made purchases at Bittersweet By Najla, with a sample of 50 respondents selected incidentally through a Likert scale-based questionnaire. Partial analysis results indicate that personal selling has a positive and significant impact on purchase decisions, supported by a significant t-value (4.012 > 1.677) and low statistical significance (0.000 < 0.05). These findings provide valuable insights for companies in designing more efficient marketing strategies, emphasizing the development of personal selling skills to enhance product appeal, build consumer trust, and achieve desired marketing objectives.
Peran Teknologi dalam Pembelajaran Matematika: Analisis Studi Literatur Fadila, Nanda Nur; Fuat; Khoiri, Miftahul; Sukmawati, Afifatus
Al-'Adad: Jurnal Tadris Matematika Vol. 4 No. 1 (2025)
Publisher : IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/add.v4i1.4573

Abstract

This study aims to examine the role of technology in mathematics learning through a literature review. The main problem highlighted is the low motivation and achievement of students in mathematics, often due to traditional teaching methods that are less engaging. Using a qualitative approach with a literature review design, data were collected from relevant scientific articles published in national and international journals indexed by SINTA and Scopus. The findings indicate that technology plays a vital role in supporting mathematics education. Various interactive learning media, such as interactive multimedia, GeoGebra, Wordwall, augmented reality (AR), QuizWhizzer, and 3D printing technology, have been proven effective in helping students grasp abstract mathematical concepts by making them more concrete. Additionally, technology can enhance students’ motivation, critical thinking skills, and problem-solving abilities, leading to more meaningful learning experiences. For teachers, technology facilitates the design of more varied, interactive, and student-centered lessons, thus supporting their role as facilitators. However, the implementation of technology still faces challenges, particularly regarding infrastructure limitations and teachers’ readiness to operate technology-based learning media. Therefore, optimizing the use of technology in mathematics education is essential to help students achieve competencies relevant to 21st-century needs.
Co-Authors Aulia, Ramdhina Cipta Fuat Inayatuzzahra, Syifa Miftahul Khoiri, Miftahul Pattiasina, Kezia Agnes Sukmawati, Afifatus Tamara, Putri Sonia Wiharsono, Gani