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All Journal Focus Socio Politica : Jurnal Ilmiah Jurusan Sosiologi
Kustedja, Elaine V.B.
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Transformasi Pengelolaan Nilai Budaya dan Nilai Religi Tari Piring (Sebuah Komoditi?): Dari Ekspresi Religius ke Komoditas Ekonomi Kustedja, Elaine V.B.; Melvyn Zaafir , Kairupan
FOCUS Vol. 5 No. 1 (2024): Focus
Publisher : Parahyangan Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/focus.v5i1.8028

Abstract

Tari Piring, seni tari tradisional dari Minangkabau, Sumatera Barat, awalnya adalah bagian dari ritus kesuburan agraris yang sarat dengan nilai-nilai religius dan spiritual. Seiring dengan masuknya pengaruh Islam pada abad ke-16 dan perubahan sosial-budaya dalam beberapa dekade terakhir, Tari Piring mengalami perubahan signifikan menjadi komoditas dalam industri pariwisata dan hiburan. Penelitian ini bertujuan untuk mengeksplorasi transformasi Tari Piring dari ekspresi religius ke komoditas ekonomi, serta dampak proses komodifikasi ini terhadap nilai-nilai tradisional dan religius tari tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi literatur. Sementara, analisis data dilakukan dengan menelaah perubahan dalam bentuk pertunjukan, pemasaran, dan persepsi masyarakat terhadap Tari Piring. Hasil penelitian menunjukkan bahwa komodifikasi Tari Piring menyebabkan pergeseran dari nilai-nilai religius dan budaya ke nilai-nilai ekonomis. Tari Piring kini lebih sering ditampilkan sebagai atraksi pariwisata dan hiburan daripada sebagai bagian dari upacara adat. Meskipun ini meningkatkan visibilitas dan eksistensi Tari Piring di era modern, perubahan ini juga mengancam keberlanjutan nilai-nilai tradisional dan spiritualnya. Elemen asli dari tari ini mengalami perubahan untuk memenuhi selera pasar, mengorbankan makna spiritual yang dulunya sangat kental.
Marketing Strategy for Orchestral Music Concerts as a Tool for Forming an Arts Community Kustedja, Elaine V.B.; Respati, Yacobus Ari; Wiriadisastra, Fauzie; Prasiwi, Intan Mareta
Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Vol 14, No 2 (2024): Jurnal Socio-Politica
Publisher : FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/socio-politica.v14i2.42160

Abstract

This study explores the potential for a community-building process by using marketing techniques to plan an orchestra performance in Bandung. Under the University's sponsorship, the Parahyangan Orchestra (Parchestra), an orchestral music community, is organizing this orchestra event. In addition to being analyzed from a sociological standpoint, the presentation of the correlation of community building also intersects with Parchestra's marketing beliefs and techniques. The research method employed was qualitative, with an internal comparative study approach to two concerts held in 2023. Data were gathered through interviews and documented observations. Based on the findings of the study, Parchestra may be able to interact with stakeholders in order to learn about each other's expectations. One of the keys to building a great community is to learn about the audience's expectations as well as its internal management. However, the focus of this research is on the interaction between Parchestra and its audience. Thus, more investigation is required to look at the viewpoint of other interested parties. Contribution: The research incorporates a sociological perspective, examining how community dynamics influence and are influenced by cultural events. This intersection of sociology and marketing provides a richer understanding of how orchestras can connect with their audiences and stakeholders, thereby enhancing the overall cultural experience.
Transformasi Pengelolaan Nilai Budaya dan Nilai Religi Tari Piring (Sebuah Komoditi?): Dari Ekspresi Religius ke Komoditas Ekonomi Kustedja, Elaine V.B.; Melvyn Zaafir , Kairupan
FOCUS Vol. 5 No. 1 (2024): Focus
Publisher : Parahyangan Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/focus.v5i1.8028

Abstract

Tari Piring, seni tari tradisional dari Minangkabau, Sumatera Barat, awalnya adalah bagian dari ritus kesuburan agraris yang sarat dengan nilai-nilai religius dan spiritual. Seiring dengan masuknya pengaruh Islam pada abad ke-16 dan perubahan sosial-budaya dalam beberapa dekade terakhir, Tari Piring mengalami perubahan signifikan menjadi komoditas dalam industri pariwisata dan hiburan. Penelitian ini bertujuan untuk mengeksplorasi transformasi Tari Piring dari ekspresi religius ke komoditas ekonomi, serta dampak proses komodifikasi ini terhadap nilai-nilai tradisional dan religius tari tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pendekatan studi literatur. Sementara, analisis data dilakukan dengan menelaah perubahan dalam bentuk pertunjukan, pemasaran, dan persepsi masyarakat terhadap Tari Piring. Hasil penelitian menunjukkan bahwa komodifikasi Tari Piring menyebabkan pergeseran dari nilai-nilai religius dan budaya ke nilai-nilai ekonomis. Tari Piring kini lebih sering ditampilkan sebagai atraksi pariwisata dan hiburan daripada sebagai bagian dari upacara adat. Meskipun ini meningkatkan visibilitas dan eksistensi Tari Piring di era modern, perubahan ini juga mengancam keberlanjutan nilai-nilai tradisional dan spiritualnya. Elemen asli dari tari ini mengalami perubahan untuk memenuhi selera pasar, mengorbankan makna spiritual yang dulunya sangat kental.
Marketing Strategy for Orchestral Music Concerts as a Tool for Forming an Arts Community Kustedja, Elaine V.B.; Respati, Yacobus Ari; Wiriadisastra, Fauzie; Prasiwi, Intan Mareta
Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Vol. 14 No. 2 (2024): Jurnal Socio-Politica
Publisher : FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/socio-politica.v14i2.42160

Abstract

This study explores the potential for a community-building process by using marketing techniques to plan an orchestra performance in Bandung. Under the University's sponsorship, the Parahyangan Orchestra (Parchestra), an orchestral music community, is organizing this orchestra event. In addition to being analyzed from a sociological standpoint, the presentation of the correlation of community building also intersects with Parchestra's marketing beliefs and techniques. The research method employed was qualitative, with an internal comparative study approach to two concerts held in 2023. Data were gathered through interviews and documented observations. Based on the findings of the study, Parchestra may be able to interact with stakeholders in order to learn about each other's expectations. One of the keys to building a great community is to learn about the audience's expectations as well as its internal management. However, the focus of this research is on the interaction between Parchestra and its audience. Thus, more investigation is required to look at the viewpoint of other interested parties. Contribution: The research incorporates a sociological perspective, examining how community dynamics influence and are influenced by cultural events. This intersection of sociology and marketing provides a richer understanding of how orchestras can connect with their audiences and stakeholders, thereby enhancing the overall cultural experience.
Co-Authors Melvyn Zaafir , Kairupan Prasiwi, Intan Mareta Wiriadisastra, Fauzie Yacobus Ari Respati, Yacobus Ari