Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Rashieka Ghinaa R
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PRIVACY CONCERNS, FEAR OF MISSING OUT, SELF-DISCLOSURE, DAN TIME COST TERHADAP SOCIAL MEDIA FATIGUE PADA PENGGUNA SOSIAL MEDIA Nareswari Paramesti; Sri Vandayuli Riorini; Muhammad Rafli Nur Faiz; Rashieka Ghinaa R
Jurnal Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2024): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v5i2.2501

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh faktor-faktor seperti Privacy Concerns, Fear of Missing Out (FoMO), Self-Disclosure, dan Time Cost terhadap Social Media Fatigue (SMF), serta dampaknya terhadap Discontinuance of Usage (DoU) dan Interaction Engagement Decrement (IED). SMF menjadi fenomena penting yang mempengaruhi keterlibatan pengguna dan loyalitas konsumen di platform media sosial. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari Privacy Concerns, FoMO, Self-Disclosure, dan Time Cost terhadap SMF. Lebih lanjut, penelitian ini juga menemukan bahwa SMF berpengaruh terhadap penurunan tingkat keterlibatan pengguna (IED) dan keputusan untuk menghentikan penggunaan media sosial (DoU). Temuan ini memberikan wawasan penting bagi pemasar dalam merancang strategi yang dapat mengurangi dampak negatif SMF dan meningkatkan pengalaman pengguna di media sosial Kata Kunci
The Influence of Social Media Fatigue on Consumer Behavior of TikTok Users Active in Jakarta Nareswari Paramesti; Renny Risqiani; Rashieka Ghinaa R; Dylan Rachmat Riyanta; Arkaan Athooya Hadi; Dhaniki Purnomo
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 1 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i1.253

Abstract

This study aims to analyze the influence of Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness on Social Media Fatigue, as well as its impact on Lurking Behavior among TikTok users in Jakarta. This research employs a quantitative method with a survey approach using questionnaires distributed to respondents. Data was collected from 250 active TikTok users in Jakarta. The results reveal that Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness positively affect Social Media Fatigue. Furthermore, Social Media Fatigue significantly drives passive user behavior, known as Lurking Behavior. Mediation analysis indicates that Social Media Fatigue mediates the relationship between independent variables and Lurking Behavior. These findings provide practical implications for marketers to regulate content frequency, relevance, and intrusiveness to avoid user fatigue and maintain engagement on social media platforms.
Co-Authors Arkaan Athooya Hadi Dhaniki Purnomo Dylan Rachmat Riyanta Muhammad Rafli Nur Faiz Nareswari Paramesti Renny Risqiani Sri Vandayuli Riorini