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All Journal ProBisnis : Jurnal Manajemen JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Arkaan Athooya Hadi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation

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The Influence of Social Media Fatigue on Consumer Behavior of TikTok Users Active in Jakarta Nareswari Paramesti; Renny Risqiani; Rashieka Ghinaa R; Dylan Rachmat Riyanta; Arkaan Athooya Hadi; Dhaniki Purnomo
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 1 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i1.253

Abstract

This study aims to analyze the influence of Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness on Social Media Fatigue, as well as its impact on Lurking Behavior among TikTok users in Jakarta. This research employs a quantitative method with a survey approach using questionnaires distributed to respondents. Data was collected from 250 active TikTok users in Jakarta. The results reveal that Branded Content Overload, Branded Content Irrelevance, and Branded Ads Intrusiveness positively affect Social Media Fatigue. Furthermore, Social Media Fatigue significantly drives passive user behavior, known as Lurking Behavior. Mediation analysis indicates that Social Media Fatigue mediates the relationship between independent variables and Lurking Behavior. These findings provide practical implications for marketers to regulate content frequency, relevance, and intrusiveness to avoid user fatigue and maintain engagement on social media platforms.
Experience, Customer Satisfaction and Word of Mouth Intention on BCA Bank Customer Loyalty Riyanta, Dylan Rachmat; Riorini, Sri Vandayuli; Arkaan Athooya Hadi
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aimed to examine the influence of customer experience, customer satisfaction, and word of mouth intention on customer loyalty in the banking sector, specifically among customers of Bank BCA. A quantitative method was used, and data were collected through a questionnaire distributed to 105 respondents using purposive sampling. Descriptive statistical analysis and hypothesis testing were conducted using SPSS and AMOS. The results showed that customer experience and word of mouth intention had a significant positive influence on customer loyalty, while customer satisfaction did not show a significant effect. This indicates that a positive customer experience such as responsive service and effective problem-solving can increase emotional bonds and loyalty. Furthermore, customers who intend to recommend the bank tend to be more loyal. However, satisfaction alone was not sufficient to foster loyalty without strong customer engagement or emotional connection.
Co-Authors Dhaniki Purnomo Dylan Rachmat Riyanta Nareswari Paramesti Rashieka Ghinaa R Renny Risqiani Riyanta, Dylan Rachmat Sri Vandayuli Riorini