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All Journal Mandala of Health : A Scientific Journal J-CEKI
Rhomadon, Wahyu
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Humanities Dentistry Health Professions Public Health Social Sciences

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THE USE OF IE MATRIX AND SWOT MATRIKS IN SINGLE USE HAEMODIALYSIS SERVICE STRATEGY IN HOSPITAL X BANYUMAS DISTRICT Margaretna, Nur Fitri; Rhomadon, Wahyu; Purwadhi, Purwadhi; Widjaja, Yani Restiani
Mandala Of Health Vol 18 No 1 (2025): Mandala of Health: A scientific Journal
Publisher : Fakultas Kedokteran Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.mandala.2025.18.1.13991

Abstract

Hemodialysis (HD) is vital for managing patients with end-stage chronic kidney disease, ensuring their quality of life. Hospital X in Banyumas District, a private Type C hospital, has adopted single-use dialyzers to enhance safety and minimize infection risks. This study employs the Internal-External (IE) and SWOT matrices to develop strategies for improving the hospital's single-use HD services. Data were gathered through interviews, questionnaires, and hospital records, focusing on internal and external factors affecting HD services. The IE matrix indicates that the hospital is positioned for aggressive growth, suggesting strategies like market penetration, product development, and supply chain integration. The SWOT analysis identifies several strengths, such as BPJS support and a strategic location, while addressing weaknesses like limited promotional activities and dependency on vendors. Opportunities include government health policies and technological advancements, counterbalanced by threats such as economic instability and increased competition. Key recommendations include strengthening internal coordination, leveraging BPJS support, optimizing promotional strategies, and addressing vendor dependency through diversification. These strategies aim to enhance efficiency, attract more patients, and ensure competitive advantage. By aligning internal strengths with external opportunities, Hospital X can sustainably grow its HD services and improve overall healthcare delivery.
Strategi Marketing Mix dalam Meningkatkan Kunjungan Pasien di Klinik PKU Muhammadiyah Lombok Utara Rhomadon, Wahyu; Rohendi, A.; Efawati, Yen
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10714

Abstract

Penelitian ini bertujuan untuk mengetahui peran elemen marketing mix dalam meningkatkan kunjungan pasien, mengidentifikasi kendala implementasinya, serta menggali strategi optimalisasi marketing mix di Klinik PKU Muhammadiyah Lombok Utara. Pendekatan yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji menggunakan teknik triangulasi sumber agar hasil penelitian memiliki tingkat kepercayaan yang tinggi. Hasil penelitian menunjukkan bahwa elemen-elemen marketing mix seperti produk layanan unggulan (rawat inap, khitan gratis, UGD 24 jam), harga yang terjangkau, pelayanan yang ramah, serta promosi meskipun terbatas, telah mendorong meningkatnya minat masyarakat untuk berobat di klinik. Namun, implementasi strategi tersebut menghadapi kendala berupa keterbatasan sumber daya manusia, khususnya dokter umum, serta minimnya ruang pelayanan yang memadai, yang berdampak pada kualitas pelayanan. Strategi optimalisasi dapat dilakukan melalui peningkatan jumlah dan kompetensi tenaga medis, penataan ulang fasilitas fisik untuk kenyamanan pasien, serta pengembangan promosi yang lebih kreatif dan terjadwal di media sosial. Kegiatan sosial seperti pengobatan gratis dan khitan massal juga perlu diperkuat sebagai pendekatan promosi berbasis nilai kemanusiaan dan keagamaan yang efektif membangun citra positif klinik.
Co-Authors A. Rohendi, A. Efawati, Yen Margaretna, Nur Fitri Purwadhi Purwadhi Yani Restiani Widjaja, Yani Restiani