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Faktor Penentu Keberhasilan Pasar Fashion Tradisional Efawati, Yen
Jurnal Riset Bisnis dan Investasi Vol 2, No 1 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at traditional markets are located in PasarBaru Trade Center, Bandung. The population is all visitors in one day with the criteria you have shopped over three times a month and the age of an adult. This research uses a descriptive method with purposive sampling technique, with an average analysis.The findings show that the products offered, locations, promotions, the services provided by merchant included in the criteria fairly well. The advantages of fashion PasarBaru Trade Center only includes lower prices and compete. Meanwhile, weakness of the infrastructure is minimal. The implication for retailers is that they need to sell more quality products, fashion is full of innovation, conduct joint promotions shows honest behavior in business.

Faktor Penentu Keberhasilan Pasar Fashion Tradisional Yen Efawati
Jurnal Riset Bisnis dan Investasi Vol 2 No 1 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at traditional markets are located in PasarBaru Trade Center, Bandung. The population is all visitors in one day with the criteria you have shopped over three times a month and the age of an adult. This research uses a descriptive method with purposive sampling technique, with an average analysis.The findings show that the products offered, locations, promotions, the services provided by merchant included in the criteria fairly well. The advantages of fashion PasarBaru Trade Center only includes lower prices and compete. Meanwhile, weakness of the infrastructure is minimal. The implication for retailers is that they need to sell more quality products, fashion is full of innovation, conduct joint promotions shows honest behavior in business.

Faktor Penentu Keberhasilan Pasar Fashion Tradisional Yen Efawati
Jurnal Riset Bisnis dan Investasi Vol 2 No 1 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study to reveal the opinions of visitors or potential buyers of fashion at traditional markets are located in PasarBaru Trade Center, Bandung. The population is all visitors in one day with the criteria you have shopped over three times a month and the age of an adult. This research uses a descriptive method with purposive sampling technique, with an average analysis.The findings show that the products offered, locations, promotions, the services provided by merchant included in the criteria fairly well. The advantages of fashion PasarBaru Trade Center only includes lower prices and compete. Meanwhile, weakness of the infrastructure is minimal. The implication for retailers is that they need to sell more quality products, fashion is full of innovation, conduct joint promotions shows honest behavior in business.

Identifikasi Brand Loyalty (Study on Honda motorcycle namely Mega Pro): (Studi Pada Motor Honda Merek Mega Pro) Aris Munandar; Yen Efawati
International Journal Administration, Business & Organization Vol 1 No 1 (2020): Ijabo
Publisher : Asosiasi Ahli Administrasi Indonesia

The increase in market competition between two-wheeled vehicle manufacturers demands them to issue a variety of brands to suit consumer tastes. One of the brands is the Mega Pro brand which is made by Honda manufacturers. This research identifies consumers' loyalty to certain brands. The objects of this research are users of the Mega Pro, a brand of two-wheeled vehicles. There are a total of 100 respondents. The research data are analyzed using multiple regression, and the method that is used in this research is the survey method. The results of the study show that opposition brand loyalty, sharing brand stories, and helping in brand use are the factors that determine brand loyalty.

Memahami Tren “Atribut Produk”: Tinjauan Perilaku Konsumen dalam Memilih Produk Minuman dan Implikasinya Terhadap Industri Efawati, Yen; Nanang Juhandi Hermawan
International Journal Administration, Business & Organization Vol 1 No 2 (2020): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

This study aims to analyze the product attributes that influence consumer purchasing decisions. Study phenomena are limited to attributes of healthy drink products. The approach uses the quantitative in a total of 84 respondents from economics college in Bandung city who consume health softdrink products. Sampling using with simple random sampling method and regression analysis approach was applied to test the research model. The results of the analysis show that brand and quality have a significant influence on consumers’ purchasing decisions, while labels and packaging do not have a significant effect. However, simultaneously, brands, labels, quality, and packaging influences on purchasing decisions that are equal to 84.9%. The rest is influenced by other variables outside the product attributes variable. This research highlights the product attributes which are the most important elements in the marketing process because they can add value to consumers. This shows that product attributes need to be paid attention to and improved to be competitive with similar products.

Pengaruh Kondisi Kerja, Kemampuan Kerja dan Kepemimpinan terhadap Kinerja Karyawan Efawati, Yen
International Journal Administration, Business & Organization Vol 1 No 3 (2020): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

This research analyzes the effect of work conditions, workability, and leadership on employees’ performance. The issue of this research is raised because of the decrease in employees’ performance caused by several aspects such as uncomfortable work conditions, poor employees’ workabilities, and incompetent leadership. Based on those aspects mentioned, this research will discuss the way to increase employees’ performance. The proportional stratified random sampling is used for 72 respondents in the fashion industry at Bandung city. The data are analyzed using multiple linear regression analysis. This study shows that the level of workability and employees’ performance is closely related. Also, the relationship between leadership and employees’ performance is very strong. Moreover, the dominant factor that affects employees’ performance is the leadership aspect.

Pengaruh Kualitas Website terhadap Minat Beli Konsumen Fadhlan Thariq; Yen Efawati
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.285

This study examines the impact of website quality on consumer purchase interest, focusing on ease of use, interaction, and information quality as key assessment components. A quantitative research approach was employed, utilizing data from 107 respondents residing in Greater Bandung who had interacted with the Rumahweb website. Data was collected via questionnaires distributed through Google Forms to obtain primary data. The analysis revealed that website quality positively influences consumer purchase interest, accounting for 64.4% of the variance in purchase intent. Simple regression analysis was conducted to test the hypothesis, confirming the significance of website quality in driving consumer engagement and purchase decisions. This research underscores the importance of maintaining high-quality websites to enhance consumer interest in products and services.

Kepercayaan sebagai Anteseden Perilaku Inovatif di Tempat Kerja Efawati, Yen
International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.381

This study aims to analyze the factors determining individual innovative workplace behavior. Trust as an antecedent of innovative behavior mediated by knowledge sharing. The approach uses a quantitative approach with 120 respondents from 60 Muslim fashion industries in Indonesia. Hierarchical multiple regression analysis approaches were applied to test the research model. The analysis found that trust values significantly influence individual innovation behavior, which is mediated by knowledge sharing. This research highlights the influential role of promoting individual innovation behavior in management practices. It is shown that mutual trust between subordinates and coworkers needs to be improved. Also, openness and sustainable learning can be developed to improve individual innovation capabilities.

The Effect Of E-Service Quality On Repurchase Interests Of The Online Shopping Shopee Indonesia Efawati, Yen; Rifaturrahman, Rafi Fauzan; Chaniago, Harmon
Jurnal Ekonomika dan Manajemen Vol 13, No 1 (2024)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v13i1.2846

E-service quality is an essential factor influencing customers' decision to repurchase in e-commerce. In practice, many e-commerce companies cannot provide fast service when customers experience problems or have questions. Therefore, this research needs to be carried out to prove that online service quality influences repurchase interest. The quantitative descriptive method was used in this study. Furthermore, this study analyzes how e-service quality affects customers' decisions when repurchasing. Validity and reliability tests, normality tests, and simple linear regression analysis were conducted on data from 103 Bandung State Polytechnic students. Data collection is done through links in social media or G-Form. The research results show that the seven dimensions of electronic service quality significantly influence repurchase interests. This shows that raising the caliber of electronic services increases customers' desire to repurchase, particularly with Shopee Indonesia's online marketplace. This research discusses repurchase interest among vocational school students based on the quality of electronic services they perceive and confirms the seven dimensions that have been identified. This research also has implications for marketing management practices to create more innovation, especially improvements in electronic services for sustainable business continuity.

UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES Rachman, Adryan; Efawati, Yen; Anmoel, Jason Timothy
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 6 No 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2109

This study examines the influence of price discounts on impulse buying through live streaming among e-commerce users in Indonesia. The research adopts a quantitative approach, utilizing a survey methodology with questionnaires distributed to a purposive sample of 152 consumers from the Dolee Branded Store. Data were analyzed using SmartPLS 4.0 software, employing the PLS-SEM analysis method. The findings reveal that price discounts significantly directly impact impulse buying behavior. Furthermore, price discounts also significantly affect live streaming, which, in turn, substantially influences impulse buying. The results indicate that live streaming acts as a mediating variable, enhancing the effect of price discounts on impulse purchases. This study underscores the importance of integrating price discount strategies with live streaming to drive impulse buying behavior in the e-commerce sector effectively. By leveraging live streaming as a promotional tool, businesses can maximize the impact of their discount offers, leading to increased consumer engagement and sales. These insights provide valuable implications for marketers and e-commerce platforms aiming to enhance their promotional effectiveness and customer acquisition strategies.

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