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All Journal Journal of Tourism and Economic Nusantara Mengabdi kepada Negeri
Rinie Octaviany Hasan
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi dan Pendampingan Pengelolaan Kelompok Sadar Wisata di Desa Mekarbuana Kabupaten Karawang – Jawa Barat Rinie Octaviany Hasan; Lala Siti Sahara; Jenal Abidin; Rahmat Darmawan
Nusantara Mengabdi Kepada Negeri Vol. 1 No. 4 (2024): November: Nusantara Mengabdi Kepada Negeri
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/numeken.v1i4.633

Abstract

Mekarbuana Village located in Tegalwaru, Karawang district, West Java, is about 45 kilometers from the center of Karawang, and has potential for agro-tourism and natural tourism, because according to the village head, Jaji Maryono, the village is a provider of coffee, durian, mango, avocado, and bananas. The tourism that are available are Curug Cigentis, Curug Bandung, and tours along the flow of the river. This tourist destination is a favourite destination of both locals and citizens around Karawang to spend the weekend with the family. Due to the tourist potential in his village, the village chief acknowledged that he wanted to bring Mekarbuana Village into a tourist village, but still needed support and enhanced human resource capacity (HRM) to manage the village. The problem is that the tourism organization in the village are not functioning, so the wheel of tourism in that village is still not balanced. This activity uses methods of accompaniment, socialization, and education carried out in integration with KKN students to the community and tourists in Mekarbuana Village. The result of this community service activity is the reactivation of the pokdarwis management, the existence of the organization structure, the presence of the work plan, a varied tour package, as well as the Mekarbuana Village already registered in the JADESTA. As to the conclusion of the activities, they feel very grateful and hoped that the organization will be able to maximize its management, and continue to run consistently and professionally in managing tourism in the village.
Analysis of Internal and External Factors Influence on Leading Development of Incentive Travel Product in Pulau Harapan Kepulauan Seribu Jakarta Yosi Erfinda; Rinie Octaviany Hasan; Revi Agustin Aisyianita; Rezka Fedrina; Raihana Hafidzah Jumartin; Sabrina Azzahra; Nabil Falah
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/s11n4r15

Abstract

Incentive travel is a key segment in MICE that aims to motivate employees. Although Indonesia is a leading MICE destination, the competitiveness of Jakarta has not been optimized as an incentive travel destination. This study identifies Harapan Island in the Thousand Islands as Jakarta's leading potential for incentive travel, offering unique maritime and conservation experiences. However, there is a significant gap between this potential and the current unstructured and uncompetitive tourism products, which fail to meet corporate expectations. Using quantitative associative methods, this study analyzes the influence of internal factors (accommodation, cuisine) and external factors (accessibility, local support) on destination competitiveness. Data from 50 respondents, mostly tourism workers and corporate employees, was collected through a reliable questionnaire (Cronbach's Alpha >0.90) and found to have a normal distribution. The findings confirm the strong potential of Harapan Island, but highlight critical weaknesses in supporting facilities and product packaging. This study concludes that community-based strategic development for premium products is essential to transform Harapan Island into a competitive and sustainable incentive travel destination, thereby supporting the vision of “Jakarta Nice for MICE.”
Co-Authors Jenal Abidin Lala Siti Sahara Nabil Falah Rahmat Darmawan Raihana Hafidzah Jumartin Revi Agustin Aisyianita Rezka Fedrina Sabrina Azzahra Yosi Erfinda