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All Journal Jatilima : Jurnal Multimedia Dan Teknologi Informasi International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Riana, Wanda
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Development of Serdang Bedagai Saranjana Market Based on Sustainable Entrepreneurship: Synergy of Creativity, Marketing and Collaboration Hutasuhut, Julianto; Wahyuningsih, Dini Dwi; Aprilliana, Rany; Nirmala, Ananda; Riana, Wanda; Armayana, Risdah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 3 (2024): December | International Journal of Business, Technology and Organizational Beh
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i3.324

Abstract

This research aims to explore the development potential of Saranjana Market in Serdang Bedagai with a sustainable entrepreneurship approach that focuses on creativity, marketing, and collaboration. This research applied a qualitative descriptive research method. Data collection techniques through direct observation, interviews and documentation, and triangulation of Saranjana market activities. The research results show that the Saranjana market has great potential to become a culinary destination around the North Sumatra region because it has succeeded in increasing visitor interest. Saranjana Market managed by BUMDes Anugrah is also able to offer iconic products by combining Banjar's distinctive culture with local culture so that it becomes an attraction that can empower local Micro and Small Enterprises (MSEs). Some of the uniqueness of the Saranjana market is the innovation in the payment system that uses reed coins, the provision of photo spots with environmentally friendly views, and Banjar art performances. The synergy of creativity, marketing, and collaboration becomes a separate strategy designed by the Saranjana market manager to realize a sustainable business. The expected outcome of this research is that the Saranjana market can make a major contribution to improving the local economy and the welfare of the people of Serdang Bedagai through sustainable entrepreneurship. Keywords: Saranjana Market, Entrepreneurship, Sustainability.
Perancangan sistem informasi penjualan produk pada distributor HNI Perdagangan berbasis web Asiah, Siti; Hidayati, Nani; Sinaga, Ricky Aldiansyah; Riana, Wanda; Nandika, Riko Ilham
Jurnal Multimedia dan Teknologi Informasi (Jatilima) Vol. 7 No. 01 (2025): Jatilima : Jurnal Multimedia Dan Teknologi Informasi
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jatilima.v7i01.979

Abstract

Penelitian ini bertujuan untuk merancang sistem informasi penjualan produk pada Distributor HNI (Hijau Natural Indonesia) berbasis web yang dapat meningkatkan efisiensi dan efektivitas proses penjualan. Dalam era digital saat ini, perusahaan distributor perlu mengadopsi teknologi informasi agar dapat bersaing dengan baik. Metode yang digunakan dalam penelitian ini adalah analisis kebutuhan sistem, perancangan sistem, dan implementasi. Sistem informasi yang dirancang meliputi fitur-fitur seperti pengelolaan produk, manajemen pengguna, pemrosesan pesanan, serta laporan penjualan yang dapat diakses secara real-time. Dengan adanya sistem ini, diharapkan proses penjualan menjadi lebih teratur, meminimalisir kesalahan dalam pencatatan transaksi, serta mempermudah pelanggan untuk melakukan pemesanan. Hasil uji coba sistem menunjukkan bahwa sistem informasi penjualan produk berbasis web ini mampu meningkatkan kecepatan dan ketepatan dalam proses penjualan, serta memberikan kemudahan bagi pengguna dalam mengakses informasi yang dibutuhkan. Diharapkan, implementasi sistem ini dapat memberikan kontribusi positif bagi kinerja Distributor HNI dan meningkatkan kepuasan pelanggan.
Co-Authors Aprilliana, Rany Armayana, Risdah Julianto Hutasuhut Nandika, Riko Ilham Nani Hidayati, Nani Nirmala, Ananda Sinaga, Ricky Aldiansyah Siti Asiah Wahyuningsih, Dini Dwi