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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) EKOBIMA Ekonomi Bisnis dan Manajemen
Alfin Nur Arifah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Ekplorasi Hubungan Return On Investment (ROI) dan Price to Book Value (PBV) di PT Indofood Sukses Makmur Tbk. Dheri Febiyani Lestari; Alfin Nur Arifah; Rizky Ridwan; Aditia Abdurachman
Jurnal Ekonomi Bisnis dan Manajemen Vol 2 No 2 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2024
Publisher : POLITEKNIK LP3I KAMPUS TASIKMALAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i2.2134

Abstract

The purpose of this study is to examine the relationship between PT Indofood Sukses Makmur Tbk's profitability and the company's financial performance. To this end, financial data from PT Indofood Sukses Makmur Tbk was used to gather quantitative data from the population. Purposive sampling was used to obtain samples from the population, specifically the company's annual financial data for the years 2020–2023, and multiple linear regression was employed as the analysis method, with financial performance serving as the dividend variable and return on investment as the independent variable.The analysis of data using analysis of simple linear regression. According to research findings, corporate financial performance data (PBV) is 0.76, 0.64, 0.63, and 0.57, while profitability data (ROI) for the 2020–2023 period is 0.5, 0.6, 0.5, 0.6. According to the findings of the data analysis, the company's financial performance (PBV) was positively and significantly impacted by profitability (ROI). This demonstrates that PT Indofood Sukses Makmur Tbk may turn a profit over the 2020–2023 timeframe, which will help the business's long-term expansion and viability..
Training on Management of Tourism Potential and UMKM in Nagrog Tonjong Canyon Village Using Social Media Media Aditia Abdurachman1; Rizky Ridwan2; Alfin Nur Arifah; Dheri Febiyani Lestari; Ramdani Al Falah; Aldy Agustian
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5647

Abstract

Nagrog Village possesses untapped tourism potential, particularly at the Tonjong Canyon site. The primary challenges include inadequate infrastructure, limited community involvement in tourism management, and minimal social media promotion. The community service methods applied in this activity include field observation, planning, and training of local residents in tourism management and social media. The results show increased community awareness of tourism potential, infrastructure improvements, and enhanced promotion through social media. This initiative has contributed to increasing visitor numbers and the village's economy by leveraging its tourism assets
Marketing Counseling for Handicraft Business from Plastic Waste through TikTok Digital Platform for Community Empowerment of Nusantara Tourism Village (Puspamukti Village) Nurherawati; Pramesti Melyna Mustofa; Ardiansyah; Alfin Nur Arifah; Della Apriani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5681

Abstract

Puspamukti Village is a Tourism Village that has various potentials in various fields, both agriculture and plantations. Puspamukti villagers are housewives who have free time besides farming and gardening. This counseling aims to empower the Puspamukti Village community through the development of a handicraft business from unused plastic waste that has been converted into goods that have selling power by making Profitable Trash, namely ceramics from garbage that has aesthetic value and marketable functions by utilizing the TikTok digital platform. The method used is a method with counseling activities including product manufacturing training, digital marketing techniques, and branding strategies. The results showed an increase in community knowledge and skills in managing plastic waste into value-added products, as well as an increase in community interest in marketing their products through TikTok. In addition, this counseling also succeeded in building a network between handicraft business actors in Puspamukti Village with a wider potential buyer. It can be concluded that the activities for community empowerment in Puspamukti Village have achieved a number of successes, including: 1) Increased awareness and skills: Puspamukti villagers have a better understanding of plastic waste management and are able to produce value-added handicraft products; 2) Behavior change: There have been positive behavioral changes in the community, namely an increased interest in processing plastic waste into useful products; 3) Economic development: The plastic waste handicraft business has the potential to increase community income and contribute to the village economy; 4) Effectiveness of TikTok utilization: The TikTok platform has proven effective as a promotional and marketing medium for handicraft products.
Analisis Persepsi Konsumen : Daya Saing Harga, Desain Produk dan Stabilitas Keuangan dheri, Dheri Febiyani Lestari; Ardhiansyah; Alfin Nur Arifah; Aditia Abdurachman
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2327

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan desain produk terhadap brand image Tupperware, serta menilai kemampuan perusahaan dalam memenuhi kewajiban jangka pendek melalui analisis likuiditas. Latar belakang penelitian ini diperkuat dengan adanya penurunan posisi Tupperware dalam Top Brand Awards, yang mencerminkan melemahnya persepsi merek di kalangan konsumen. Penelitian ini menggunakan metode survei kuantitatif dengan menyebarkan kuesioner kepada konsumen Tupperware untuk menggambarkan sikap, pendapat, dan karakteristik responden serta menganalisis kesehatan keuangan perusahaan. Karena kerangka populasi tidak diketahui, teknik purposive sampling digunakan. Berdasarkan jumlah estimated parameter sebanyak 45, ukuran sampel minimum ditentukan sebanyak 225 responden, sesuai ketentuan minimal 5 observasi per parameter. Pengumpulan data dilakukan melalui kuesioner berskala 1–10. Hasil penelitian menunjukkan bahwa persepsi harga dan desain produk berpengaruh signifikan terhadap brand image. Di sisi lain, analisis stabilitas keuangan mengindikasikan penurunan likuiditas yang konsisten, dengan Rasio Lancar menurun dari 81,7% menjadi 60%, yang menunjukkan berkurangnya cakupan aset terhadap kewajiban lancar. Penelitian ini menunjukkan bahwa persepsi harga dan desain produk berpengaruh positif dan signifikan terhadap brand image. Selain itu, hasil analisis menegaskan bahwa Tupperware menghadapi kesulitan likuiditas yang memengaruhi stabilitas keuangan perusahaan. Untuk mencegah kondisi serupa, perusahaan sejenis disarankan mengelola kas secara efektif, mengendalikan utang, dan beradaptasi dengan dinamika pasar agar tetap kompetitif.  
PENINGKATAN LITERASI MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL BAGI PELAKU USAHA PARIWISATA DAN UMKM Ujang Eri Jaenudin; Rizky Ridwan; Dheri Febiyani Lestari; Alfin Nur Arifah; Aditia Abdurachman; Taupik Akbar
Jurnal Abdi Masyarakat Vol. 8 No. 1 (2024): Jurnal Abdi Masyarakat November 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i1.6195

Abstract

This program aims to improve financial literacy and digital financial management for tourism entrepreneurs and MSMEs in Darmacaang Village, Ciamis, West Java. Low financial literacy and reliance on traditional management methods are major obstacles to the growth of local tourism businesses. The program uses a participatory approach, starting with socialization and surveys to identify the needs of tourism entrepreneurs and MSMEs, followed by in-person and online training on financial literacy, digital financial management, and digital marketing, particularly in the tourism sector. Participants receive regular mentoring to ensure the application of the knowledge gained. The results show a significant increase in participants' understanding of digital financial management, adoption of e-wallet applications, and use of digital marketing platforms to expand tourism markets. Participants also demonstrated increased confidence in managing tourism businesses amid economic challenges, contributing to the sustainability and growth of local MSMEs and tourism, and supporting regional economic development
Co-Authors Aditia Abdurachman Aldy Agustian Ardhiansyah Ardiansyah Della Apriani Dheri Febiyani Lestari dheri, Dheri Febiyani Lestari Jaenudin, Ujang Eri Media Aditia Abdurachman1 Nurherawati Pramesti Melyna Mustofa Ramdani Al Falah Rizky Ridwan Taupik Akbar