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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat)
Nurherawati
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Marketing Counseling for Handicraft Business from Plastic Waste through TikTok Digital Platform for Community Empowerment of Nusantara Tourism Village (Puspamukti Village) Nurherawati; Pramesti Melyna Mustofa; Ardiansyah; Alfin Nur Arifah; Della Apriani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5681

Abstract

Puspamukti Village is a Tourism Village that has various potentials in various fields, both agriculture and plantations. Puspamukti villagers are housewives who have free time besides farming and gardening. This counseling aims to empower the Puspamukti Village community through the development of a handicraft business from unused plastic waste that has been converted into goods that have selling power by making Profitable Trash, namely ceramics from garbage that has aesthetic value and marketable functions by utilizing the TikTok digital platform. The method used is a method with counseling activities including product manufacturing training, digital marketing techniques, and branding strategies. The results showed an increase in community knowledge and skills in managing plastic waste into value-added products, as well as an increase in community interest in marketing their products through TikTok. In addition, this counseling also succeeded in building a network between handicraft business actors in Puspamukti Village with a wider potential buyer. It can be concluded that the activities for community empowerment in Puspamukti Village have achieved a number of successes, including: 1) Increased awareness and skills: Puspamukti villagers have a better understanding of plastic waste management and are able to produce value-added handicraft products; 2) Behavior change: There have been positive behavioral changes in the community, namely an increased interest in processing plastic waste into useful products; 3) Economic development: The plastic waste handicraft business has the potential to increase community income and contribute to the village economy; 4) Effectiveness of TikTok utilization: The TikTok platform has proven effective as a promotional and marketing medium for handicraft products.
GREEN VILLAGE DAN CIRCULAR ECONOMY : OPTIMALISASI EKONOMI LOKAL MELALUI EDUWISATA DAN INOVASI KEWIRAUSAHAAN HIJAU DI DESA SIMPANG, KABUPATEN TASIKMALAYA Alfin Nur Arifah; Rizky Ridwan; Aditia Abdurachman; Dheri Febiyani Lestari; Nurherawati
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6580

Abstract

This community engagement program aimed to develop sustainable tourism in Simpang Village, Bantar Kalong District, Tasikmalaya Regency, by enhancing human resource capacity through the establishment of a Tourism Awareness Group (Pokdarwis). Based on field observations, Cibeureum Dam was identified as a potential tourist destination that had not been optimally utilized due to legal disputes and lack of structured management. The program included activities such as stakeholder meetings, environmental clean-up, Pokdarwis formation, tourism training, digital promotional content creation, and the launching of a camping ground tourism concept. These initiatives encouraged local participation and built community awareness on managing tourism sustainably. Despite challenges such as limited public enthusiasm and unresolved land ownership, the program successfully laid the foundation for inclusive, environmentally conscious tourism development rooted in local potential
Co-Authors Aditia Abdurachman Alfin Nur Arifah Alfin Ardiansyah Della Apriani Dheri Febiyani Lestari Pramesti Melyna Mustofa Rizky Ridwan