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Pendampingan Usaha Mikro Kecil Menengah (UMKM) terhadap Pemanfaatan Pemasaran, Desain, dan Pembukuan Digital pada Usaha Pawon Bulek Chips di Kelurahan Klandasan Ulu Balikpapan Martinah Martinah; Nur Khafifah Rhogita; Dewi Rahayu Safitri; Amir Iskandar
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2739

Abstract

Field Work Practice (Innovation Development (PKL/PI)) is a course that must be taken as one of the graduation requirements in completing an undergraduate education degree by students of the Undergraduate Study Program (S1) at STIE Madani Balikpapan. Innovation Development (PI) is a form of service activities of STIE Madani students both undergraduate Accounting and undergraduate Management programs to the community. This activity is carried out for 3 months, from August to October 2024. One of the villages where the Innovation Development (PI) activity was carried out was the Klandasan Ulu village which was carried out by group 4. Innovation Development was carried out in the form of assistance to MSMEs Pawon Bulek Chips in RT 44 Klandasan Ulu Village and conducting seminars on marketing strategies. The seminar activities carried out were digital marketing with the title Building Brand Awarness Through Social Media: Latest Techniques and Trends. Aims to provide an understanding to MSME players and their surroundings about the importance of digital marketing in the current era. With this development, it is hoped that MSME players can reach wider marketing and further utilize digital applications to make products more developed among the community.
Pengaruh Kompensasi, Lingkungan Kerja dan Motivasi terhadap Kepuasan Kerja Pegawai Non-Asn Satuan Polisi Pamong Praja Kota Balikpapan Dewi Rahayu Safitri; Endah Puspita Sari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4797

Abstract

The purpose of this research is to determine the influence of compensation, work environment, and motivation on job satisfaction among non- ASN employees of the Civil Service Police Unit (Satpol PP) in Balikpapan City. The type of this research is descriptive with a quantitative approach. The method used is a survey, where the researcher collects data from non-ASN employees of the Civil Service Police Unit (Satpol PP) of Balikpapan City through a questionnaire. This questionnaire is aimed at non-ASN employees as the primary source of information. Secondary data were obtained from books, journals, and websites. The research location is at Jl. Jenderal Sudirman No.29, Balikpapan. The research population consists of 115 people, using a saturated sampling technique. The independent variables are Compensation, Work Environment, and Motivation, while the dependent variable is Job Satisfaction. The data analysis methods include validity and reliability tests, linear regression analysis, and hypothesis testing. The results showed that compensation and work environment had a positive and significant influence on job satisfaction, while motivation did not significantly affect job satisfaction. The regression analysis confirmed that 59.5% of the variation in job satisfaction could be explained by the three independent variables, with the remaining 40.5% attributed to other unexamined factors