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All Journal Abdimas Universal Jurnal Manajemen Dan Bisnis Ekonomi
Amir Iskandar
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Pengembangan Usaha Mikro Para Pelaku Usaha di Kabupaten Penajam Paser Utara Nurlia Nurlia; Amir Iskandar; Dwi Susilowati; Tutik Yuliani; Nadi Hernadi Moorcy; Tamzil Yusuf; Wiwik Saraswati; Umi Kasanah; Khofifah Oktavia
Abdimas Universal Vol. 5 No. 2 (2023): Oktober
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v5i2.357

Abstract

Micro businesses contribute to the economy of families and the government, therefore there needs to be attention to business actors. With the development of business actors it will be able to help the government in absorbing labor and overcoming the problem of unemployment. The importance of business actors for the government is that steps can be taken by identifying the potential of business actors in their own regions. North Penajam Paser Regency is one of the districts in East Kalimantan which has business actors in various businesses. Business actors in North Penajam Paser district have problems related to knowledge in developing their businesses. This Community Service aims to increase knowledge of business actors in North Penajam Paser Regency so they can develop their businesses. The result of this service activity is that business actors understand the need to develop their business and know how to develop the business they already have.
Pendampingan Usaha Mikro Kecil Menengah (UMKM) terhadap Pemanfaatan Pemasaran, Desain, dan Pembukuan Digital pada Usaha Pawon Bulek Chips di Kelurahan Klandasan Ulu Balikpapan Martinah Martinah; Nur Khafifah Rhogita; Dewi Rahayu Safitri; Amir Iskandar
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2739

Abstract

Field Work Practice (Innovation Development (PKL/PI)) is a course that must be taken as one of the graduation requirements in completing an undergraduate education degree by students of the Undergraduate Study Program (S1) at STIE Madani Balikpapan. Innovation Development (PI) is a form of service activities of STIE Madani students both undergraduate Accounting and undergraduate Management programs to the community. This activity is carried out for 3 months, from August to October 2024. One of the villages where the Innovation Development (PI) activity was carried out was the Klandasan Ulu village which was carried out by group 4. Innovation Development was carried out in the form of assistance to MSMEs Pawon Bulek Chips in RT 44 Klandasan Ulu Village and conducting seminars on marketing strategies. The seminar activities carried out were digital marketing with the title Building Brand Awarness Through Social Media: Latest Techniques and Trends. Aims to provide an understanding to MSME players and their surroundings about the importance of digital marketing in the current era. With this development, it is hoped that MSME players can reach wider marketing and further utilize digital applications to make products more developed among the community.
Co-Authors Dewi Rahayu Safitri Dwi Susilowati Khofifah Oktavia Martinah Martinah Nadi Hernadi Moorcy Nur Khafifah Rhogita Nurlia Nurlia Tamzil Yusuf tutik yuliani Umi Kasanah Wiwik Saraswati, Wiwik