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All Journal Jurnal bintang manajemen Jurnal Riset Manajemen
Andiniatul Maulidia
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Decision Sciences, Operations Research & Management

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Pengaruh Teknologi Artificial Intelligence berupa ChatGPT dalam Pengembangan Sumber Daya Manusia Andiniatul Maulidia; Elina Zahrotul Firdaus; Muhammad Alkirom Wildan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2591

Abstract

This research aims to analyze the use of Artificial Intelligence (AI) technology, specifically ChatGPT, in improving Human Resources (HR) skills and competencies. The main focus of this research is to identify the role of ChatGPT in HR training and development, including the improvement of communication skills, problem solving, and continuous learning through AI-based interactions. The research method used was descriptive quantitative, with data collection through questionnaires involving 58 students from various universities in East Java. The results showed that the majority of students reported significant benefits from the implementation of ChatGPT, which not only enriched the learning experience but also improved in-depth and interactive understanding of the material. The findings provide important insights for educational institutions in developing strategies to increase the adoption of AI technology in supporting students' learning process.
Evaluasi Kinerja Layanan dan Produk pada UMKM Mie Endes Berbasis Kepuasan Konsumen Andiniatul Maulidia; Resa Ummami; Hanum Hanafia; Ifa Khoirun Nasiroh; Desya Ladyana Lestari; Mochamad Reza Adiyanto
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3442

Abstract

customer satisfaction. Using survey method and questionnaires distributed online, data were collected from 37 respondents who are customers of Mie Endes. The results of the analysis show that most customers are satisfied with the services provided, especially in terms of friendly staff attitudes and responsiveness to complaints. However, there are some aspects that need improvement, such as the speed of response to problems and detailed product information. This study emphasizes the importance of service quality in increasing customer satisfaction and loyalty, and recommends further training for staff and periodic satisfaction surveys to continuously improve MSME performance. Thus, Mie Endes is expected to maintain growth and competitiveness in an increasingly competitive market.
Co-Authors Desya Ladyana Lestari Elina Zahrotul Firdaus Hanum Hanafia Ifa Khoirun Nasiroh Mochamad Reza Adiyanto Muhammad Alkirom Wildan Resa Ummami