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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Riset Manajemen
Elina Zahrotul Firdaus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Teknologi Artificial Intelligence berupa ChatGPT dalam Pengembangan Sumber Daya Manusia Andiniatul Maulidia; Elina Zahrotul Firdaus; Muhammad Alkirom Wildan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2591

Abstract

This research aims to analyze the use of Artificial Intelligence (AI) technology, specifically ChatGPT, in improving Human Resources (HR) skills and competencies. The main focus of this research is to identify the role of ChatGPT in HR training and development, including the improvement of communication skills, problem solving, and continuous learning through AI-based interactions. The research method used was descriptive quantitative, with data collection through questionnaires involving 58 students from various universities in East Java. The results showed that the majority of students reported significant benefits from the implementation of ChatGPT, which not only enriched the learning experience but also improved in-depth and interactive understanding of the material. The findings provide important insights for educational institutions in developing strategies to increase the adoption of AI technology in supporting students' learning process.
Strategi Pengambilan Keputusan Taktis dalam Akuntansi Manajemen untuk Meningkatkan Efisiensi UMKM: (Studi kasus pada Toko AIS Kamal) Nadiatul Ayu Ananda; Fibriyanti Anjali; Santiayu Wulan Sari; Anggita Eka Syahrani Putri; Elina Zahrotul Firdaus; Mochamad Reza Adiyanto
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3449

Abstract

This research abstract aims to analyze the problems faced by Micro, Small and Medium Enterprises (MSMEs) in making decisions related to management accounting. This research focuses on Toko AIS in Kamal, which experiences low operational efficiency due to inefficient cost management and lack of technology utilization. The method used is a qualitative approach with a case study, which allows researchers to explore in-depth information about managerial and financial practices. The results showed that intuition-based decision-making hindered the growth potential of the business, thus requiring management accounting-based tactical strategies to improve efficiency and profitability. The findings are expected to provide practical solutions for Indonesian UMKM facing similar challenges, and contribute to the sustainability of their businesses.
Co-Authors Andiniatul Maulidia Anggita Eka Syahrani Putri Fibriyanti Anjali Mochamad Reza Adiyanto Muhammad Alkirom Wildan Nadiatul Ayu Ananda Santiayu Wulan Sari