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All Journal Jurnal Riset Manajemen
Omar Mochtar Andela
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Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan dan Harga Produk terhadap Kepuasan Pelanggan di E-commerce Shopee Reisya Aulia Anhar; Keysha Azahra Ramadhani; Omar Mochtar Andela
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2735

Abstract

This study aims to analyze the effect of service quality and product price on customer satisfaction at Shopee. Service quality, which includes ease of access, transaction security, delivery speed, and other supporting features, is an important factor in creating customer satisfaction. Meanwhile, competitive product prices, discounts, and promotions are also the main considerations for consumers in choosing an e-commerce platform. The results of the study show that service quality and price have a significant effect on customer satisfaction. Good service quality can improve customer experience, while competitive prices increase customer attraction to shop.
Co-Authors Keysha Azahra Ramadhani Reisya Aulia Anhar