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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen
Reisya Aulia Anhar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Fleksibilitas Jam Kerja dan Work Life Balance terhadap Peningkatan Produktivitas Karyawan Gen Z Reisya Aulia Anhar; Adhila Suryaningsih; Raysha Naya Putri Fadillah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2760

Abstract

Generation Z, with unique characteristics such as technological savvy, preference for work flexibility, and need for work life balance, brings a new paradigm in human resource management. Their dominance in the workforce creates challenges as well as opportunities for companies to create a work environment that supports employee productivity and well-being. This study aims to analyze the effect of flexible working hours and work life balance on the productivity of Gen Z employees through a literature study approach. The results show that flexible working hours allow employees to work more efficiently according to their convenient time and place, while work life balance helps reduce stress, increase motivation, and drive productivity. Generation Z highly values ​​this balance, which not only improves their mental and physical well-being but also contributes to the success of the company.
Pengaruh Kualitas Pelayanan dan Harga Produk terhadap Kepuasan Pelanggan di E-commerce Shopee Reisya Aulia Anhar; Keysha Azahra Ramadhani; Omar Mochtar Andela
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2735

Abstract

This study aims to analyze the effect of service quality and product price on customer satisfaction at Shopee. Service quality, which includes ease of access, transaction security, delivery speed, and other supporting features, is an important factor in creating customer satisfaction. Meanwhile, competitive product prices, discounts, and promotions are also the main considerations for consumers in choosing an e-commerce platform. The results of the study show that service quality and price have a significant effect on customer satisfaction. Good service quality can improve customer experience, while competitive prices increase customer attraction to shop.
Co-Authors Adhila Suryaningsih Keysha Azahra Ramadhani Omar Mochtar Andela Raysha Naya Putri Fadillah