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All Journal Huma: Jurnal Sosiologi Hayak Bamara: Jurnal Pengabdian Masyarakat
Pramasti, Diva Khofiffah Zanuar
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Humanities Environmental Science Social Sciences

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Pengaruh Pembelian Merchandise NCT terhadap Pembentukan Perilaku Konsumtif pada Mahasiswa FISIP ULM Pramasti, Diva Khofiffah Zanuar; Khairussalam
Huma: Jurnal Sosiologi Vol. 3 No. 4 (2024)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/h-js.v3i4.347

Abstract

In maintaining their existence, K-Pop groups not only compete through their music but also merchandise that supports the promotion of the music they release.  This research aims to understand how rewards, stimulus and positive experiences from purchasing K-Pop merchandise can lead to repeat purchases. In addition, how individuals use social media as a tool to fulfill needs and get satisfaction rewards. Feeling satisfied because they have received rewards and achieved their needs, causes repeated merchandise purchasing behavior. So that it contributes to the formation of consumptive behavior of students seen from the perspective of behavioral exchange theory and Use and Gratification theory. This type of research uses qualitative research with a qualitative descriptive approach method, data collection techniques with observation, interviews, and documentation. The research informants were obtained by purposive sampling technique totaling 10 students who are fans of the NCT group at the Faculty of Social and Political Sciences. The results showed that the purchase of NCT merchandise was driven by several factors, including positive rewards (pleasure and satisfaction), emotional value in merchandise, as entertainment, self-reward, and external stimuli such as the influence of unboxing content or advertising. However, the research also found that the pleasant experience and satisfaction gained from purchasing NCT merchandise, has the potential to encourage consumptive behavior. Especially in terms of excessive financial spending and merchandise purchases that are often not planned, which affects student financial management. This study provides deep insight into the purchase of NCT merchandise, satisfaction obtained, and consumptive behavior.
Lingkungan Bersih Bebas Sampah: Sosialisasi dan Pelatihan Pengelolaan Sampah untuk Mewujudkan Lingkungan Bersih dan Sehat Syabani, Muhammad William; Hakim, Arif Rahman; Norin, Husni; Maimunah, Siti; Rizky, Muhammad; Pramasti, Diva Khofiffah Zanuar; Agustina, Agustina; Febriyanti, Siti Nurhaliza; Sari, Yenni Permata
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024)
Publisher : Prodi Sosiologi FISIP ULM

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Abstract

In Sungai Ramania Village, there are several issues related to environmental cleanliness. These issues are closely related to the mindset of the community and habits that do not maintain environmental cleanliness. In an effort to answer these problems, the service team came up with 4 activities related to the highlighted problems. The four activities are: (1) Socialization of household waste sorting; (2) Socialization of clean and healthy lifestyles (PHBS); (3) Cleaning up garbage; and, (4) Training in making eco-bricks as an alternative to waste management. The four programs were designed using David Easton's idea of a system. Easton says that efforts to improve living standards contain at least 3 elements of a systematic process, namely inputs, processes, and outputs. This theory is also used as a reference in analyzing performance during the implementation of the service program. This service activity was carried out in Sungai Ramania Village, Mandastana District, Barito Kuala Regency on July 16 - August 21, 2023. Although the implementation of this service program did not cause significant changes, there were gradual changes in the mindset and behavior of the community, which had implications for the environmental conditions of Sungai Ramania Village which looked cleaner. Overall, the service program that has been implemented produces outcomes in the form of growing community awareness and creativity to overcome the waste problem in the village. The realization of this service program cannot be separated from the active involvement of the community and related parties.
Co-Authors Agustina Arif Rahman Hakim Febriyanti, Siti Nurhaliza Khairussalam muhammad rizky, muhammad Norin, Husni Sari, Yenni Permata Siti Maimunah Syabani, Muhammad William