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All Journal JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agro Industri Perkebunan
Syahmurman, Faizal
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Agriculture, Biological Sciences & Forestry Education Other

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Penerapan Metode Awareness-Trial-Reinforcement dalam Unggah Konten Instagram pada Akun Kedai Ruang Kopi Mardani, Muhammad Alif Athalla; Pujianto, Totok; Syahmurman, Faizal; Ardiansah, Irfan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.247-263

Abstract

Marketing in the era of the development of social media is important for developing a business. Kedai Ruang Kopi is a food and beverage sales service business (coffeeshop), especially coffee and snacks. Kedai Ruang Kopi uses social media Instagram with the account @kedaikopiruang which is not optimal compared to other similar business accounts due to the lack of awareness of Kedai Ruang Kopi on marketing strategies. This study aims to optimize the use of Kedai Ruang Kopi (@kedaikopiruang) accounts to increase their insights using the A-T-R (awareness-trial-reinforcement) method. The principle of applying the A-T-R method is through creation to raise consumer awareness so that there is an act of trying, then followed by efforts to strengthen or confirm so that finally the product is trusted. Evaluation of the A-T-R method uses data insights and interviews with sample consumers. The results showed that there was an increase in insights into the @kedaikopiruang account, namely followers by 16.8%, accounts reached by 20%, and an increase in accounts engaged by 60%. The results of interviews with 56 samples showed that 17% of the sample consumers came because they saw Kedai Ruang Kopi's Instagram account. The number of sales of Kopi Ruang Shop increased until May 2023 but decreased in June 2023 due to several undetermined factors. Based on the results above, the marketing strategy implemented on @kedaikopiruang is still considered unsatisfactory when compared to other similar accounts.
Analisis Metode Pengendalian Kualitas Statistik dalam Pengendalian Kualitas Proses Produksi Keranjang Rotan DI CV. Ravindo Rifaldi, Amrullah Rahman; Kastaman, Roni; Syahmurman, Faizal
Teknotan: Jurnal Industri Teknologi Pertanian Vol 18, No 3 (2024): TEKNOTAN, Desember 2024
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jt.vol18n3.7

Abstract

Dalam situasi persaingan yang semakin ketat dalam industri furnitur, kualitas produk adalah salah satu faktor kunci yang harus diperhatikan oleh perusahaan. Agar produk dapat memenuhi standar kualitas yang tinggi, perusahaan harus menerapkan sistem pengendalian kualitas yang baik. CV. Ravindo merupakan salah satu perusahaan yang bergerak di bidang manufaktur yang memproduksi furnitur. Adapun salah satu permasalahan yang dihadapi oleh CV. Ravindo saat ini yaitu masih ditemukannya produk cacat atau rusak selama proses produksi. Penelitian ini bertujuan untuk mengetahui jenis dan tingkat kecacatan yang ada pada produk furnitur jenis keranjang rotan beserta faktor-faktor yang menyebabkan terjadinya produk cacat tersebut pada CV. Ravindo. Sehingga dapat disusun usulan perbaikan atau tindakan yang sebaiknya dilakukan oleh perusahaan. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif dengan pendekatan menggunakan metode Statistical Quality Control. Hasil penelitian menunjukkan bahwa: 1) Jenis kecacatan yang sering terjadi pada bagian produksi keranjang rotan adalah cacat rapuh sebesar 49,22%, ketidaksesuaian warna 32,55%, dan anyaman kendur 18,23%; 2) Pengendalian kualitas yang dilakukan oleh CV. Ravindo masih belum terkontrol atau di luar batas kendali; 3) Faktor-faktor penyebab terjadinya kecacatan pada produksi keranjang rotan adalah tenaga kerja, bahan baku rotan, metode produksi, dan lingkungan; 4) Usulan perbaikan atau tindakan yang sebaiknya dilakukan oleh CV. Ravindo meliputi peningkatan pengawasan di bagian produksi, peningkatan kualitas bahan baku, serta kelengkapan sarana prasarana yang dibutuhkan perusahaan.
Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Susu Oatside sebagai Produk Hijau pada Mahasiswa di Kota Bandung Adawiya, Alifiya Dipta; Kastaman, Roni; Syahmurman, Faizal
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15494

Abstract

In the last few decades, global public awareness of preserving the environment has increased. Young consumers are also increasingly concerned about the environment by purchasing environmentally friendly products, such as plant-based milk. This research aims to see the influence of the green marketing mix on purchasing decisions for Oatside plant-based milk among students in Bandung. The independent variables consist of green product (X1), green price (X2), green place (X3), and green promotion (X4) with purchasing decisions (Y) as the dependent variable. Respondents consisted of 100 students in Bandung City. The method used is descriptive with multiple linear regression analysis. The research results show that green product, green price, green place, and green promotion simultaneously have a significant influence on purchasing decisions using the f-test. Partially using the t-test, the green price variable (X2) has the most dominant influence on purchasing decisions.
Analisis Efisiensi Kinerja Rantai Pasok Teh di PT Perkebunan Nusantara I Regional II Unit Sinumbra, Perkebunan Sinumbra Menggunakan Metode Data Envelopment Analysis (DEA) Dewi, Mira Santika; Rahmah, Devi Maulida; Ardiansah, Irfan; Syahmurman, Faizal
Jurnal Agro Industri Perkebunan Vol. 13 No. 1 (2025)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v13i1.3900

Abstract

Regional II Sinumbra Unit is a state-owned company. Tea is a Superior commodity that has high export opportunities. PTPN I Regional II Sinumbra Unit is a state-owned company that maintains and processes black tea products. The production of black tea involves the performance of the supply chain of high-quality black tea products. The purpose of this study was to determine the efficiency value of the tea supply chain performance of the five regions in the Sinumbra Plantation. Data collection by interview and secondary data analysis on the head of the production, head of the field section, and several staff at PTPN I Regional II Sinumbra. The method used is the Data Envelopment Analysis (DEA) method with DEAP 2.1 software to analyze the efficiency of supply chain performance. Supply chain flows include goods, financial, and information flows. The results showed that region I afdeling II is an area that has high efficiency compared to the other five regions with an average of 0.689. Each region produces a fairly good efficiency value with an average vulnerability of 0.568-0.689.
PENGARUH CONTENT MARKETING MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA USAHA YOURGOOD Adzhani, Marsha Edina; Pujianto, Totok; Syahmurman, Faizal
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10264

Abstract

Utilization of information technology that is increasingly accessible is one of the strategies for entrepreneurs to market their products. YourGood business is one of the Small and Medium Enterprises (SMEs) by presenting smoothies yogurt products and using social media as a marketing medium, one of which is content marketing through Instagram social media as a marketing strategy, content marketing is one of the most important marketing strategies currently being used by YourGood business. The purpose of this study is to test as an illustration how the role or influence of the contribution of content marketing through Instagram social media run by YourGood business on consumer buying interest, this research is included in the type of explanatory research method with a quantitative approach and using non-probability sampling with purposive sampling with a total of 100 respondents using a linear time function to determine the number of samples. Researchers used normality test analysis, t test, F test and multiple linear regression using Microsoft Excel 2019 software. The results stated that there was a correlation between marketing Instagram social media content and the buying interest of YourGood business consumers by 62.6%. Then the variable that has the greatest value is the persuasion variable of 47%. So that the content marketing strategy that can be carried out by YourGood business is to present content with product quality information and build trust in consumers and be carried out consistently and attractively so that the content marketing strategy will be able to increase consumer buying interest.Keywords: Content Marketing, Purchase Intention, Digital Marketing, Instagram.
Co-Authors Adawiya, Alifiya Dipta Adzhani, Marsha Edina Dewi, Mira Santika Irfan Ardiansah Mardani, Muhammad Alif Athalla Rifaldi, Amrullah Rahman Roni Kastaman Totok Pujianto