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All Journal JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian The Journal of Experimental Life Sciences (JELS) Agrointek Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agro Industri Perkebunan Jurnal Berdaya Jurnal Bisnis
Faizal Syahmurman
Teknologi Industri Pertanian, Universitas Padjadjaran, Sumedang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Immunology & microbiology Medicine & Pharmacology Neuroscience Social Sciences Other

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PENERAPAN METODE GREEN QUALITY FUNCTION DEPLOYMENT II UNTUK PENGEMBANGAN PRODUK PADA UKM KAHLA TEMPE CRISPY SUKABUMI Dhiyaginaa Nurayuni; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8502

Abstract

Tempe chips are simple preparations that have a new taste from consuming tempe. The tight competition between tempe chips business requires SMEs Kahla Tempe Crispy to continue to innovate and improve quality periodically. Tempe chips must be quality and guaranteed food safety for the community and the environment. This study aims to determine the attributes of products needed and desired by consumers Kahla Tempe Crispy with attention to the environment and costs in the production process through the method of Green quality function Deployment II. This method not only considers the quality aspect but also considers the environmental and cost aspects into the matrix, which is described in the Matrix House of Quality, Green House, Cost House, and Comparison House. House of Quality research results show there are 5 attributes that have been met by Kahla Tempe Crispy. Based on the Green House, there are 2 processes that have Critical Control Point and there are solid, liquid and gas waste from production. Through the value engineering method by replacing with a flat frying pan can reduce the cost of cooking oil for 1 year by Rp. 4.608.000. And the profit obtained by using a flatfrying  pan of Rp. 1,238,630,400 or greater Rp. 606,412,800 from a concave pan.On the matrix Concept Comparison House produces the best wok product concept for the production process of tempe chips are effective and efficient and meet the criteria Q.E.C (Quality, Environment, Cost). With the performance value of flat frying pan is higher (275) than concave frying pan (253), and the cost of flat frying pan is more economical (Rp. 347,753,592) from a concave pan (Rp. 351.968.592).
MARKETING STRATEGY AT Z&J BAKERY USING SWOT AND QSPM METHODS TO INCREASE SALES VOLUME Sonnia Kristin; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8508

Abstract

Since the Covid-19 pandemic has shaken the world and caused economic activity in all countries to be depressed, each country is slowly getting back up. This is evident from the escalating market competitiveness, particularly in a time when technological advancement is moving so quickly. Therefore, it is necessary for every businessperson, like Z&J Bakery, to choose which strategies are appropriate to use. This is because the strategy that has been implemented has not been able to make Z&J Bakery achieve sales targets per month and per year. This research was carried out between November 2021 and July 2022 on Jl. Eyang Weri in Kuningan, West Java, to determine what alternative methods can be implemented and which ones should be prioritized to increase sales volume. The use of IFE, EFE, SWOT quadrant, SWOT analysis, and QSPM matrix were used in this research as a data collection method and to analyze the data obtained.. Results indicate that Z&J Bakery is in the first quadrant, which is in line with the employment of an aggressive strategy. The outcomes of the SWOT matrix are six alternative strategies that could be used. However, the priority strategy to be implemented based on the QSPM matrix is to maintain good relations and expand cooperation with new resellers through providing affordable product prices to further expand the market, because this strategy has the largest STAS score of 4.91.
PENGARUH EMOTIONAL BRANDING TERHADAP LOYALITAS PELANGGAN PRODUK HERBAL RAHSA NUSANTARA Yaritsha Nafhan Thyola; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8516

Abstract

The growth of herbal products in Indonesia is increasing every year causing the competition between herbal product companies to be increasingly tight. One of the herbal product companies in Indonesia is Rahsa Nusantara, but the growth in the category of loyal customers is not so significant. The research was conducted at the Rahsa Nusantara company in the range of January to August 2022. This study aims to determine the effect of emotional branding on Rahsa Nusantara's customer loyalty by using a simple linear regression method. The population in this study are Rahsa Nusantara customers who have made a minimum of one transaction. Collecting data using a questionnaire with a Likert scale. The results of the research findings that emotional branding can affect customer loyalty positively significantly with the highest emotional branding aspect in the vision aspect is known by correlation test. The results of the regression test resulted in a regression coefficient with a value of 0.462, indicating that each addition of one unit to the emotional branding variable will increase the value of customer loyalty by 0.462. The coefficient of determination found at 32% means that customer loyalty is only influenced by 32% by emotional branding. Thus, future research needs to examine other than emotional branding variables.
Strategi Peningkatan Ketahanan Ekonomi Keluarga di Saat Pandemi Cov-19 di Jalan Waas Kelurahan Batununggal Kota Bandung melalui Pelatihan Pembuatan Sabun Padat dengan Bahan Baku Minyak Kelapa Sawit Roni kastaman; Efri mardawati; Bambang Nurhadi; Desy Nurliasari; faizal syahmurman
Jurnal Berdaya Vol 2, No 1 (2022): Juni-Jurnal of Berdaya
Publisher : Fakultas Perikanan dan Ilmu Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/job.v2i1.38987

Abstract

Pandemi virus cov-19 yang telah menyebar ke seluruh dunia berdampak sangat besar. Imbas dari pandemi ini menghantam seluruh lapisan masyarakat pada seluruh sektor baik formal maupun informal. Hal tersebut memberikan dampak besar pada ketahanan ekonomi keluarga  terutama untuk keluarga menengah kebawah yang hanya mengandalkan hidupnya pada pendapatan harian. Diperlukan strategi agar ketahanan ekonomi keluarga dapat stabil, salah satunya dengan meningkatkan nilai tambah dari komoditas pertanian menjadi suatu produk yang juga memiliki nilai tambah. Jalan Waas Kelurahan Batununggal merupakan salah satu kawasan padat penduduk di Kota Bandung yang yang sebagian besar warganya bekerja dengan pendapatan harian. Penilitian ini bertujuan untuk meningkatkan ketahanan ekonomi keluarga di Jalan Waas kawasan Batununggal Kota Bandung melalui pelatihan pembuatan sabun padat berbahan baku minyak kelapa sawit sehingga dengan memberdayakan ibu rumah tangga di wilayah tersebut. Metode yang dilakukakan adalah kualitatif dan kuantitatif. Metode kualitatif yaitu observasi partisopatif dan metode kuantitatif dengan menyajikan data grafis dan pengujian statistik Mc Nemar dari hasil evaluasi yang dilakukan selama kegiatan. Hasil penelitian menunjukan bahwa terdapat pengaruh signifikan setelah dilakukan pelatihan dan pendampingan pembuatan sabun padat berbahan baku kelapa sawit. Diharapkan bahwa dengan kegiatan tersebut dapat menjadi salah satu referensi masyarakat kelurahan Batununggal dalam membuat produk sabun padat ekonomis berbahan dasar minyak kelapa sawit yang ada di rumah guna meningkatkan ketahanan ekonomi keluarga
Pengaruh kualitas pelayanan terhadap kepuasan pelanggan Arnes Shuttle rute Purwakarta–Bandung (studi kasus pada cabang Arnes Shuttle Sadang Purwakarta) Dedy Trisnadi; Faizal Syahmurman
Jurnal Bisnis Vol. 10 No. 1 (2022): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi dan Bisnis Perdana Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62739/jb.v10i1.21

Abstract

Tujuan: Tujuan penelitian untuk mengetahui apakah kualitas pelayanan memiliki hubungan dan berpengaruh terhadap kepuasan pelanggan Arnes Shuttle dan menganalisa korelasi yang terjadi antar variabel bebas dengan variabel terikat serta membuktikan secara ilmiah pengaruh dan hubungan antara Kualitas Pelayanan terhadap Kepuasan Pelanggan. Metodologi/Pendekatan: Penelitian ini merupakan metode riset kuantitatif dengan analisis regresi korelasi dan regresi berganda. Hasil: Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan secara parsial hal ini dibuktikan dengan uji regresi yang dilakukan. Dan juga  kualitas pelayanan  berpengaruh positif dan signifikan terhadap kepuasan pelanggan secara simultan. Korelasi masing-masing antara Kualitas Pelayanan terhadap Kepuasan Pelanggan adalah sangat kuat.  Implikasi Praktis: Memberikan gambaran seberapa besar hubungan kualitas pelayanan dan oengaruh terhadap kepuasan pelanggan Arnes Shuttle. Kebaruan:  Memberikan kontribusi terhadap pemahaman tentang kualitas pelayanan terhadap kepuasan pelanggan.
Penerapan Metode Awareness-Trial-Reinforcement dalam Unggah Konten Instagram pada Akun Kedai Ruang Kopi Mardani, Muhammad Alif Athalla; Pujianto, Totok; Syahmurman, Faizal; Ardiansah, Irfan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.247-263

Abstract

Marketing in the era of the development of social media is important for developing a business. Kedai Ruang Kopi is a food and beverage sales service business (coffeeshop), especially coffee and snacks. Kedai Ruang Kopi uses social media Instagram with the account @kedaikopiruang which is not optimal compared to other similar business accounts due to the lack of awareness of Kedai Ruang Kopi on marketing strategies. This study aims to optimize the use of Kedai Ruang Kopi (@kedaikopiruang) accounts to increase their insights using the A-T-R (awareness-trial-reinforcement) method. The principle of applying the A-T-R method is through creation to raise consumer awareness so that there is an act of trying, then followed by efforts to strengthen or confirm so that finally the product is trusted. Evaluation of the A-T-R method uses data insights and interviews with sample consumers. The results showed that there was an increase in insights into the @kedaikopiruang account, namely followers by 16.8%, accounts reached by 20%, and an increase in accounts engaged by 60%. The results of interviews with 56 samples showed that 17% of the sample consumers came because they saw Kedai Ruang Kopi's Instagram account. The number of sales of Kopi Ruang Shop increased until May 2023 but decreased in June 2023 due to several undetermined factors. Based on the results above, the marketing strategy implemented on @kedaikopiruang is still considered unsatisfactory when compared to other similar accounts.
Analisis Metode Pengendalian Kualitas Statistik dalam Pengendalian Kualitas Proses Produksi Keranjang Rotan DI CV. Ravindo Rifaldi, Amrullah Rahman; Kastaman, Roni; Syahmurman, Faizal
Teknotan: Jurnal Industri Teknologi Pertanian Vol 18, No 3 (2024): TEKNOTAN, Desember 2024
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jt.vol18n3.7

Abstract

Dalam situasi persaingan yang semakin ketat dalam industri furnitur, kualitas produk adalah salah satu faktor kunci yang harus diperhatikan oleh perusahaan. Agar produk dapat memenuhi standar kualitas yang tinggi, perusahaan harus menerapkan sistem pengendalian kualitas yang baik. CV. Ravindo merupakan salah satu perusahaan yang bergerak di bidang manufaktur yang memproduksi furnitur. Adapun salah satu permasalahan yang dihadapi oleh CV. Ravindo saat ini yaitu masih ditemukannya produk cacat atau rusak selama proses produksi. Penelitian ini bertujuan untuk mengetahui jenis dan tingkat kecacatan yang ada pada produk furnitur jenis keranjang rotan beserta faktor-faktor yang menyebabkan terjadinya produk cacat tersebut pada CV. Ravindo. Sehingga dapat disusun usulan perbaikan atau tindakan yang sebaiknya dilakukan oleh perusahaan. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif dengan pendekatan menggunakan metode Statistical Quality Control. Hasil penelitian menunjukkan bahwa: 1) Jenis kecacatan yang sering terjadi pada bagian produksi keranjang rotan adalah cacat rapuh sebesar 49,22%, ketidaksesuaian warna 32,55%, dan anyaman kendur 18,23%; 2) Pengendalian kualitas yang dilakukan oleh CV. Ravindo masih belum terkontrol atau di luar batas kendali; 3) Faktor-faktor penyebab terjadinya kecacatan pada produksi keranjang rotan adalah tenaga kerja, bahan baku rotan, metode produksi, dan lingkungan; 4) Usulan perbaikan atau tindakan yang sebaiknya dilakukan oleh CV. Ravindo meliputi peningkatan pengawasan di bagian produksi, peningkatan kualitas bahan baku, serta kelengkapan sarana prasarana yang dibutuhkan perusahaan.
Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Susu Oatside sebagai Produk Hijau pada Mahasiswa di Kota Bandung Adawiya, Alifiya Dipta; Kastaman, Roni; Syahmurman, Faizal
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15494

Abstract

In the last few decades, global public awareness of preserving the environment has increased. Young consumers are also increasingly concerned about the environment by purchasing environmentally friendly products, such as plant-based milk. This research aims to see the influence of the green marketing mix on purchasing decisions for Oatside plant-based milk among students in Bandung. The independent variables consist of green product (X1), green price (X2), green place (X3), and green promotion (X4) with purchasing decisions (Y) as the dependent variable. Respondents consisted of 100 students in Bandung City. The method used is descriptive with multiple linear regression analysis. The research results show that green product, green price, green place, and green promotion simultaneously have a significant influence on purchasing decisions using the f-test. Partially using the t-test, the green price variable (X2) has the most dominant influence on purchasing decisions.
Analisis Efisiensi Kinerja Rantai Pasok Teh di PT Perkebunan Nusantara I Regional II Unit Sinumbra, Perkebunan Sinumbra Menggunakan Metode Data Envelopment Analysis (DEA) Dewi, Mira Santika; Rahmah, Devi Maulida; Ardiansah, Irfan; Syahmurman, Faizal
Jurnal Agro Industri Perkebunan Vol. 13 No. 1 (2025)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v13i1.3900

Abstract

Regional II Sinumbra Unit is a state-owned company. Tea is a Superior commodity that has high export opportunities. PTPN I Regional II Sinumbra Unit is a state-owned company that maintains and processes black tea products. The production of black tea involves the performance of the supply chain of high-quality black tea products. The purpose of this study was to determine the efficiency value of the tea supply chain performance of the five regions in the Sinumbra Plantation. Data collection by interview and secondary data analysis on the head of the production, head of the field section, and several staff at PTPN I Regional II Sinumbra. The method used is the Data Envelopment Analysis (DEA) method with DEAP 2.1 software to analyze the efficiency of supply chain performance. Supply chain flows include goods, financial, and information flows. The results showed that region I afdeling II is an area that has high efficiency compared to the other five regions with an average of 0.689. Each region produces a fairly good efficiency value with an average vulnerability of 0.568-0.689.
Studi komparatif: analisis perhitungan biaya produksi berbasis tekno-ekonomi dalam alternatif metode pembuatan telur asin Roni Kastaman; Faizal Syahmurman
AGROINTEK Vol 18, No 4 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i4.19525

Abstract

Salted eggs are a popular product, but their fragile nature requires preservation methods. One such method is salting. The production process involves direct costs (raw materials and labor) and indirect costs. Minimizing production costs is crucial for maximizing profit and shaping the company's strategy.This study aims to compares the method of curing salted eggs using red bricks and ash with salting eggs using reverse osmosis technology. Reverse osmosis method is an innovative approach in salted egg production that replaces the traditional salting method. In this method, eggs are not soaked in a salt solution but processed using high-pressure equipment to remove water from the eggs and introduce salt into them. This allows for a reduction in the time required for the salted egg production process. The result showed that the Total cost of production per one product cycle with the reverse osmosis method has a lower cost than conventional methods of IDR.257.88. The red brick method has a total cost of IDR.993,401, and the method of ash rub was the highest, with a total cost of IDR.1.017.701.Therefore, the reverse osmosis method becomes the best salting method in a cost-efficient way and has better performance.
Co-Authors Adawiya, Alifiya Dipta Adzhani, Marsha Edina Bambang Nurhadi Dedy Trisnadi Desy Nurliasari Dewi, Mira Santika Dhiyaginaa Nurayuni Efri Mardawati Hanifah, Aisyah Irfan Ardiansah Januardi Januardi, Januardi Kurniawan, Koko Iwan Agus Mardani, Muhammad Alif Athalla Nurliasari, Dessy Puspita Puspita Rahmah, Devi M. Rifaldi, Amrullah Rahman Roni Kastaman Sonnia Kristin Totok Pujianto Yaritsha Nafhan Thyola