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All Journal Laa Maisyir Jurnal Ekonomi Islam I-Finance Journal
Andi Martina Kamaruddin
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Economics, Econometrics & Finance Social Sciences

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FIQIH MUAMALAH PERSPECTIVE ON THE DETERMINANT FACTORS OF THE DECISION TO USE SHOPEEPAY LATER THROUGH SHOPPING CONVENIENCE Rabiatul Adawiyah; Andi Martina Kamaruddin; Mukhtar Muhammad Salam
I-Finance Journal Vol 10 No 2 (2024): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/h3taen75

Abstract

This study aims to determine the role of ease of shopping in mediating the influence of understanding usury, and product knowledge on the decision to use shopeepay later reviewed from the perspective of muamalah fiqh. The population in this study were students of Mulawarman University, Sharia Economics Study Program, totaling 330 people. The sample was taken using the Arikunto formula, which ranged from 10% - 15% or 20% - 25% so that a sample of 36 students was obtained. The analysis technique used SEM PLS with outer model testing including validity tests, reliability tests and inner models including F square, R Square and Estimate For Path Coefficients. The results showed that the ease of shopping variable had a direct effect on decisions while understanding usury did not have a direct effect on decisions, and the product knowledge variable did not have a direct effect on decisions. The understanding of usury variable had a direct effect on ease of shopping while product knowledge did not have a direct effect on ease of shopping. The ease of shopping variable was unable to mediate the influence between understanding usury on decisions, as well as ease of shopping was unable to mediate the influence between product knowledge on decisions. The conclusion shows that only the ease of shopping variable directly influences the decision and only the understanding of usury variable directly influences the ease of shopping. Then the ease of shopping variable is unable to mediate the influence of understanding usury and product knowledge on the decision.
Exploring the Collaboration Potential Between Indonesia's Halal Industry and the K-Pop Entertainment Industry in Enhancing Halal Product Exports Adi Tri Pramono; Andi Martina Kamaruddin; Muhammad Iqbal
LAA MAISYIR: Jurnal Ekonomi Islam The 2nd International Collaboration Conference on Islamic Economics (ICCEIS) 2024 “Global Innovati
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v1i1.52957

Abstract

The collaboration potential between Indonesia's halal industry and the K-Pop entertainment industry offers a strategic opportunity to boost halal product exports. As K-Pop's popularity grows in Indonesia, this cultural trend could effectively promote Indonesian halal products on a global scale. This study employs a quantitative approach, using a survey method with 400 respondents, including halal industry stakeholders, marketing experts, and K-Pop fans in Indonesia. Data were gathered through structured questionnaires measuring perceptions and interests regarding collaboration. The analysis, using descriptive statistics and linear regression, reveals a significant positive correlation between K-Pop's popularity and consumer interest in halal products endorsed by K-Pop idols. Additionally, strategic collaboration with the K-Pop industry is shown to increase consumer purchase intentions for Indonesian halal products, contributing to export growth. suggest that integrating K-Pop into halal product marketing strategies could effectively expand market reach and enhance the global competitiveness of Indonesia's halal industry.
Co-Authors Adi Tri Pramono Muhammad Iqbal Mukhtar Muhammad Salam Rabiatul Adawiyah