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All Journal Journal of Business Management Education (JBME) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Yuni, Nurna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Digital Human Resources Supply Chain for Standardization of Human Resources Competence in Creative Industry of Tasikmalaya City Karmila, Mila; Barlian, Barin; Yuni, Nurna; Firmansyah, Hary; Safitri, Egi Dia; Nurulaida, Rida
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.74988

Abstract

Digital technology is now a major factor in supporting HR development in the creative industry sector. Through the concept of Digital Human Resources Supply Chain (DHRSC), companies can utilize digital technology to manage the HR supply chain, from recruitment, skills development, to performance evaluation. This study uses a descriptive quantitative method approach that describes the phenomena that occur related to the implementation of Digital Human Resources Supply Chain (DHRSC) in the standardization of human resource (HR) competencies in the creative industry totaling 39 MSMEs spread across 7 (seven) sub-districts in Tasikmalaya City. Data analysis uses Multiple Linear Regression with the Mix Method method. The results of the study show that the implementation of DHRSC has a significant impact on the standardization of HR competencies in the creative industry in Tasikmalaya City. The main factors that influence this process are the use of digital technology, digital-based training, infrastructure availability, and government support
LIVE STREAMING INFLUENCER AND PRODUCT CONTENT AS DETERMINANTS OF PURCHASE INTEREST SHOPEE CONSUMERS IN TASIMALAYA CITY Yuni, Nurna; Firmansyah, Hary; Pauzy, Depy Muhamad
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

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Abstract

Objective – The aim of this research was to determine the influence of Live Streaming Influencers and Product Content on Customer Buying Interest toward Shopee Consumers in Tasikmalaya City.Design/Methodology/Approach – This quantitative research was aimed at an online survey of 127 respondents who used Shopee accounts for online shopping. Sample data was collected through purposive sampling and analyzed using Multiple Linear Regression via SPSS.Findings – The research outcome show that Live Streaming Influencers have no effect on Customer Buying Interest. Meanwhile, Content of Product has a significant effect on Customer Buying Interest. Then Live Streaming Influencers and Content Of Product together have a significant influence on Customer Buying Interest.Conclusion and Implications – The findings of this research indicate that Live Streaming carried out by Influencers did not necessarily a guarantee for attracting buyers who have certain intentions about the products they want. Then by diverse and interesting product content, consumers gain literacy according to their needs for product information. Keywords: Live Streaming Influencer, Content Of Product, and Customer Buying Interest
ANTHROPOMORPHIC AI AND ADVERTISING APPEAL INCREASING EXPLORATION OF PURCHASE INTENTION IN MEDIATION CONSUMER PREFERENCE Firmansyah, Hary; Yuni, Nurna
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5266

Abstract

Making a product as top of mind in consumers' minds was a long process that involves various things, including currently many companies were using artificial intelligence programs to support the process of introducing products to consumers. This research involved 172 consumers whom stay in Tasikmalaya City and used quantitative data with the PLS-SEM analysis tool as the data analysis tool used. The research results reveal that humanistic artificial intelligence has no effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Furthermore, the advertising approach has an effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Together, humanistic artificial intelligence and an advertising approach have an effect on increasing the exploration of purchasing interests mediated by consumer preferences.
Co-Authors Barin Barlian Depy Muhamad Pauzy Firmansyah, Hary Mila Karmila Nurulaida, Rida Safitri, Egi Dia