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All Journal Journal of Business Management Education (JBME) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Mandiri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Nurna Yuni
Universitas Perjuangan Tasikmalaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Human Resources Supply Chain for Standardization of Human Resources Competence in Creative Industry of Tasikmalaya City Karmila, Mila; Barlian, Barin; Yuni, Nurna; Firmansyah, Hary; Safitri, Egi Dia; Nurulaida, Rida
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.74988

Abstract

Digital technology is now a major factor in supporting HR development in the creative industry sector. Through the concept of Digital Human Resources Supply Chain (DHRSC), companies can utilize digital technology to manage the HR supply chain, from recruitment, skills development, to performance evaluation. This study uses a descriptive quantitative method approach that describes the phenomena that occur related to the implementation of Digital Human Resources Supply Chain (DHRSC) in the standardization of human resource (HR) competencies in the creative industry totaling 39 MSMEs spread across 7 (seven) sub-districts in Tasikmalaya City. Data analysis uses Multiple Linear Regression with the Mix Method method. The results of the study show that the implementation of DHRSC has a significant impact on the standardization of HR competencies in the creative industry in Tasikmalaya City. The main factors that influence this process are the use of digital technology, digital-based training, infrastructure availability, and government support
PEMBENTUKAN UMKM BERBASIS GO DIGITAL DI LINGKUNGAN PONDOK PESANTREN SABILUL HUDA KELURAHAN CIKALANG KECAMATAN TAWANG KOTA TASIKMALAYA Mila Karmila; Barin Barlian; Nurna Yuni; Hary Firmansyah; Titin Patimah; Dudung Suryana; Egi Dia Safitri; Rida Nurulaida; Sesep Maulana; Gifar Fathur Rohman; Jawad Nauqib Fazan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pengabdian masyarakat ini bertujuan untuk membentuk usaha sablon di lingkungan pesantren sebagai upaya meningkatkan keterampilan kewirausahaan santri serta mendukung kemandirian ekonomi pesantren. Program ini melibatkan beberapa tahap, dimulai dari survei kebutuhan, pelatihan keterampilan sablon manual, hingga pendirian unit usaha sablon yang dikelola oleh santri. Pelatihan diikuti oleh 10 orang santri yang terdiri dari 5 orang santriwan dan 5 orang santriwati, lalu dibentuk menjadi 2 kelompok usaha. Pelatihan dilakukan dalam bentuk sesi teori dan praktik, yang mencakup teknik sablon dasar, manajemen usaha, dan pemasaran. Hasil dari kegiatan ini adalah para santri berhasil menguasai keterampilan sablon dan memanfaatkan media sosial untuk memasarkan produk sablon baik di lingkungan internal maupun lingkungan eksternal pesantren sehingga menghasilkan pendapatan tambahan bagi pesantren Sabilul Huda Tasikmalaya.
ANTHROPOMORPHIC AI AND ADVERTISING APPEAL INCREASING EXPLORATION OF PURCHASE INTENTION IN MEDIATION CONSUMER PREFERENCE Firmansyah, Hary; Yuni, Nurna
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5266

Abstract

Making a product as top of mind in consumers' minds was a long process that involves various things, including currently many companies were using artificial intelligence programs to support the process of introducing products to consumers. This research involved 172 consumers whom stay in Tasikmalaya City and used quantitative data with the PLS-SEM analysis tool as the data analysis tool used. The research results reveal that humanistic artificial intelligence has no effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Furthermore, the advertising approach has an effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Together, humanistic artificial intelligence and an advertising approach have an effect on increasing the exploration of purchasing interests mediated by consumer preferences.
Virtual Try On Sebagai Determinan terhadap Keputusan Pembelian Dimoderasi oleh Ulasan Pelanggan Hary Firmansyah; Nurna Yuni; Depy Muhamad Pauzy
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9274

Abstract

Virtual Try-On (VTO) technology in e-commerce is used to reduce uncertainty when purchasing experiential products such as skincare, which serve various functions and target diverse consumer segments. A novel aspect of this research was the examination of the usefulness of Virtual Try-On. The purpose of this study was to investigate the effect of VTO usage on purchasing decisions. It also analyzed the moderating role of customer reviews in the relationship between VTO use and purchasing decisions. The method employed was quantitative explanatory research. The results revealed that all indicators for each variable were valid and reliable. The use of the VTO feature had a significant effect on purchasing decisions, both partially and simultaneously. Customer reviews did not have a moderating or significant influence on the effect of VTO on purchasing decisions. Virtual Try-On was identified as a primary determinant of online purchasing decisions for skincare products. The success of VTO depends on its functional aspects and the enjoyable experience it provides. The effectiveness of VTO increases when supported by positive customer reviews. Integrating VTO technology strategies with online product differentiation through customer reviews is important for increasing sales conversions.
LIVE STREAMING INFLUENCER AND PRODUCT CONTENT AS DETERMINANTS OF PURCHASE INTEREST SHOPEE CONSUMERS IN TASIMALAYA CITY Nurna Yuni; Hary Firmansyah; Depy Muhamad Pauzy
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v5i3.18619

Abstract

Objective – The aim of this research was to determine the influence of Live Streaming Influencers and Product Content on Customer Buying Interest toward Shopee Consumers in Tasikmalaya City.Design/Methodology/Approach – This quantitative research was aimed at an online survey of 127 respondents who used Shopee accounts for online shopping. Sample data was collected through purposive sampling and analyzed using Multiple Linear Regression via SPSS.Findings – The research outcome show that Live Streaming Influencers have no effect on Customer Buying Interest. Meanwhile, Content of Product has a significant effect on Customer Buying Interest. Then Live Streaming Influencers and Content Of Product together have a significant influence on Customer Buying Interest.Conclusion and Implications – The findings of this research indicate that Live Streaming carried out by Influencers did not necessarily a guarantee for attracting buyers who have certain intentions about the products they want. Then by diverse and interesting product content, consumers gain literacy according to their needs for product information. Keywords: Live Streaming Influencer, Content Of Product, and Customer Buying Interest
Co-Authors Barin Barlian Depy Muhamad Pauzy Dudung Suryana Egi Dia Safitri Firmansyah, Hary Gifar Fathur Rohman Hary Firmansyah Hary Firmansyah Jawad Nauqib Fazan Mila Karmila Mila Karmila Nurulaida, Rida Rida Nurulaida Safitri, Egi Dia Sesep Maulana Titin Patimah