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All Journal Among Makarti Journal of Business Management Education (JBME) Agro Bali: Agricultural Journal Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Firmansyah, Hary
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Digital Human Resources Supply Chain for Standardization of Human Resources Competence in Creative Industry of Tasikmalaya City Karmila, Mila; Barlian, Barin; Yuni, Nurna; Firmansyah, Hary; Safitri, Egi Dia; Nurulaida, Rida
Journal of Business Management Education (JBME) Vol 9, No 3 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i3.74988

Abstract

Digital technology is now a major factor in supporting HR development in the creative industry sector. Through the concept of Digital Human Resources Supply Chain (DHRSC), companies can utilize digital technology to manage the HR supply chain, from recruitment, skills development, to performance evaluation. This study uses a descriptive quantitative method approach that describes the phenomena that occur related to the implementation of Digital Human Resources Supply Chain (DHRSC) in the standardization of human resource (HR) competencies in the creative industry totaling 39 MSMEs spread across 7 (seven) sub-districts in Tasikmalaya City. Data analysis uses Multiple Linear Regression with the Mix Method method. The results of the study show that the implementation of DHRSC has a significant impact on the standardization of HR competencies in the creative industry in Tasikmalaya City. The main factors that influence this process are the use of digital technology, digital-based training, infrastructure availability, and government support
LIVE STREAMING INFLUENCER AND PRODUCT CONTENT AS DETERMINANTS OF PURCHASE INTEREST SHOPEE CONSUMERS IN TASIMALAYA CITY Yuni, Nurna; Firmansyah, Hary; Pauzy, Depy Muhamad
Jurnal Manajemen Sains dan Organisasi Vol. 5 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

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Abstract

Objective – The aim of this research was to determine the influence of Live Streaming Influencers and Product Content on Customer Buying Interest toward Shopee Consumers in Tasikmalaya City.Design/Methodology/Approach – This quantitative research was aimed at an online survey of 127 respondents who used Shopee accounts for online shopping. Sample data was collected through purposive sampling and analyzed using Multiple Linear Regression via SPSS.Findings – The research outcome show that Live Streaming Influencers have no effect on Customer Buying Interest. Meanwhile, Content of Product has a significant effect on Customer Buying Interest. Then Live Streaming Influencers and Content Of Product together have a significant influence on Customer Buying Interest.Conclusion and Implications – The findings of this research indicate that Live Streaming carried out by Influencers did not necessarily a guarantee for attracting buyers who have certain intentions about the products they want. Then by diverse and interesting product content, consumers gain literacy according to their needs for product information. Keywords: Live Streaming Influencer, Content Of Product, and Customer Buying Interest
ANTHROPOMORPHIC AI AND ADVERTISING APPEAL INCREASING EXPLORATION OF PURCHASE INTENTION IN MEDIATION CONSUMER PREFERENCE Firmansyah, Hary; Yuni, Nurna
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5266

Abstract

Making a product as top of mind in consumers' minds was a long process that involves various things, including currently many companies were using artificial intelligence programs to support the process of introducing products to consumers. This research involved 172 consumers whom stay in Tasikmalaya City and used quantitative data with the PLS-SEM analysis tool as the data analysis tool used. The research results reveal that humanistic artificial intelligence has no effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Furthermore, the advertising approach has an effect on increasing exploration of purchasing interest which was mediated by consumer preferences. Together, humanistic artificial intelligence and an advertising approach have an effect on increasing the exploration of purchasing interests mediated by consumer preferences.
IMPLIKASI DIGITAL MARKETING UNTUK KEUNGGULAN BERSAING UMKM BIDANG KONVEKSI DI KOTA TASIKMALAYA DI ERA ENDEMI Wibawa, Gian Riksa; Firmansyah, Hary; Patimah, Titin; Kastury, Luviany; Pratama, Andra Kharuna; Aulia, Sofie; Ferbianti, Febi
Among Makarti Vol 16, No 2 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i2.542

Abstract

ABSTRACTThis research aims to gain knowledge about the implications of digital marketing for the competitive advantage of MSMEs in the convection sector in Tasikmalaya City in the endemic era. This research is qualitative research with a qualitative descriptive approach. The data collection techniques were observation, interviews with 12 informants from 12 convection MSMEs, and documentation studies. The object of this research is aimed at convection business owners in the Tasikmalaya City area. Based on research results, the majority of convection MSMEs in Tasikmalaya have used digital marketing/social media as a means to promote their business products, namely Instagram, Shopee, Facebook, TikTok, WhatsApp, Lazada, Tokopedia and Google Ads. Convection business actors also use digital marketing to see consumer needs. Regarding pricing, several convection business actors adapt to consumers because when using promotions with digital marketing, pricing will be more dynamic compared to traditional methods. Digital marketing facilities have the advantage of easy distribution of products. Moreover, information related to their brands can also be more widely promoted and seen by potential consumers.ABSTRAKPenelitian ini mempunyai tujuan untuk memperoleh pengetahuan tentang implikasi digital marketing untuk keunggulan bersaing UMKM bidang konveksi di Kota Tasikmalaya di era endemi. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah observasi, wawancara dengan 12 informan dari 12 UMKM konveksi, dan studi dokumentasi. Objek penelitian ini ditujukan kepada pemilik usaha konveksi yang berada di wilayah Kota Tasikmalaya. Berdasarkan hasil penelitian pelaku UMKM konveksi di Tasikmalaya, mayoritas UMKM telah menggunakan digital marketing/media sosial sebagai sarana untuk mempromosikan produk usahanya, yaitu instagram, shopee, facebook, tiktok, whatsapp, lazada, tokopedia, dan google ads. Digital marketing juga digunakan oleh para pelaku usaha konveksi ini untuk melihat kebutuhan konsumen. Dalam hal penentuan harga, beberapa pelaku usaha konveksi ini menyesuaikannya dengan konsumen. Hal ini dikarenakan ketika menggunakan promosi dengan digital marketing, penentuan harga akan lebih dinamis dibandingkan dengan menggunakan cara tradisional. Sarana digital marketing memiliki keuntungan dengan kemudahan distribusi produk. Selain itu, informasi terkait merek/brand mereka juga bisa lebih luas dipromosikan dan dilihat oleh calon konsumen.
Comparative Study: Internal Marketing Value of Shallot Hydroponic Performance Using NFT vs. DFT Across Two Growth Periods Sundari, Ristina Siti; Pauzy, Depy Muhamad; Firmansyah, Hary; Arif, Arif; Purba, Jhon Hardy
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2240

Abstract

Urban farming has emerged as a strategic response to the challenges of land scarcity and food security in metropolitan areas. This study investigates the financial performance and internal marketing value of shallot (Allium cepa var. aggregatum) agribusiness cultivated hydroponically using Nutrient Film Technique (NFT) and Deep Flow Technique (DFT) systems across two planting cycles. Conducted as a case study at P4S Galih Jaya, the research employed a quantitative descriptive approach, combining direct observation, financial documentation review, and structured stakeholder interviews. Key metrics, production output, net income, Benefit-Cost (B/C) ratio, and Break-Even Point (BEP), were calculated using standard agribusiness financial formulas. Internal marketing indicators, including employee understanding, decision alignment, and motivation, were assessed through pre- and post-cycle surveys and integrated into participatory training sessions. Results indicated that the DFT system in cycle 2 yielded the highest net income (IDR 2,036,725) and B/C ratio (3.6), while the NFT system in cycle 1 incurred a financial loss (IDR -10,155) with a B/C ratio of 0.9. These findings were embedded into internal communication tools and stakeholder training sessions to foster data-driven decision-making. Internal marketing indicators showed marked improvement between periods, demonstrating the strategic value of integrating financial literacy into agribusiness operations. The study concludes that the selection of a hydroponic system not only affects profitability but also internal stakeholder engagement. The comparative study framework offers a replicable model for urban farmers seeking to align technical performance with internal adoption and strategic planning. Further research is recommended across successive planting periods to assess long-term viability and deepen internal marketing impact.
Co-Authors Arif Arif Aulia, Sofie Barin Barlian Depy Muhamad Pauzy Ferbianti, Febi Kastury, Luviany Mila Karmila Nurulaida, Rida Patimah, Titin Pratama, Andra Kharuna Purba, Jhon Hardy Safitri, Egi Dia Wibawa, Gian Riksa Yuni, Nurna