Garuda - Garba Rujukan Digital

Analisis Model Newcomb, One-Step Flow, dan Two-Step Flow dalam Proses Kampanye Digital Pilkada 2024 di Sumatera Utara Silaen, Mulkan Darajat; Kholil, Syukur
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3419

This study aims to analyze the application of three communication models Newcomb, One-Step Flow, and Two-Step Flow in the 2024 Regional Election digital campaign in North Sumatra. The method used is a qualitative approach with literature review, collecting secondary data from various related literature. Newcomb's model emphasizes the importance of interpersonal relationships in political communication, where potential leaders and voters must have the same attitude to increase the effectiveness of campaign messages. Through social media, these interpersonal relationships are built through two-way interactions that strengthen voter trust and loyalty. The One-Step Flow model, on the other hand, focuses on delivering a direct message from a candidate to an audience without traditional intermediaries. The use of platforms such as Instagram and Twitter allows potential leaders to convey messages quickly and responsively, especially to young voters who are more active in digital media. However, this model faces challenges in the dissemination of misinformation or manipulation of public opinion. The Two-Step Flow model underlines the important role of opinion leaders, such as influencers and community leaders, in filtering and disseminating campaign messages. They act as intermediaries who are able to bridge communication between prospective leaders and voters, provide more personalized interpretations, and increase voter participation. The results show that the combination of these three communication models forms a more holistic and adaptive digital campaign strategy. The proper use of social media, strong interpersonal interaction, and the involvement of opinion leaders can increase the effectiveness of campaigns, political participation, and a positive image of prospective leaders. This strategy is relevant in facing the diverse demographic and cultural challenges in North Sumatra, as well as helping to build the legitimacy of the candidates in the eyes of the public.

Analisis Model Newcomb, One-Step Flow, dan Two-Step Flow dalam Proses Kampanye Digital Pilkada 2024 di Sumatera Utara Silaen, Mulkan Darajat; Kholil, Syukur
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3419

This study aims to analyze the application of three communication models Newcomb, One-Step Flow, and Two-Step Flow in the 2024 Regional Election digital campaign in North Sumatra. The method used is a qualitative approach with literature review, collecting secondary data from various related literature. Newcomb's model emphasizes the importance of interpersonal relationships in political communication, where potential leaders and voters must have the same attitude to increase the effectiveness of campaign messages. Through social media, these interpersonal relationships are built through two-way interactions that strengthen voter trust and loyalty. The One-Step Flow model, on the other hand, focuses on delivering a direct message from a candidate to an audience without traditional intermediaries. The use of platforms such as Instagram and Twitter allows potential leaders to convey messages quickly and responsively, especially to young voters who are more active in digital media. However, this model faces challenges in the dissemination of misinformation or manipulation of public opinion. The Two-Step Flow model underlines the important role of opinion leaders, such as influencers and community leaders, in filtering and disseminating campaign messages. They act as intermediaries who are able to bridge communication between prospective leaders and voters, provide more personalized interpretations, and increase voter participation. The results show that the combination of these three communication models forms a more holistic and adaptive digital campaign strategy. The proper use of social media, strong interpersonal interaction, and the involvement of opinion leaders can increase the effectiveness of campaigns, political participation, and a positive image of prospective leaders. This strategy is relevant in facing the diverse demographic and cultural challenges in North Sumatra, as well as helping to build the legitimacy of the candidates in the eyes of the public.

Strategi Resolusi Konflik Politik Lokal Berbasis Nilai Komunikasi Nabi di Labuhan Batu Selatan Silaen, Mulkan Darajat; Nasution, Hasyimsyah; Azhar, Anang Anas
Islam & Contemporary Issues Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/ici.v5i1.1669

This study explores the implementation of prophetic communication values—?idq (honesty), sh?r? (deliberation), ?adl (justice), and ra?mah (compassion)—as a strategic approach to resolving local political conflicts in Labuhan Batu Selatan, North Sumatra. The research examines how these Islamic ethical principles are actualized by political actors, religious leaders, and civil society during the post-election period. Grounded in a qualitative case study design, the study draws on 12 in-depth interviews with key informants, including local government officials, clerics, NGO representatives, and community leaders. It also incorporates document analysis of local media coverage and election-related public statements. The study adopts a constructivist theoretical framework, emphasizing how actors interpret and enact moral-religious values within political discourse. Thematic analysis was employed to identify patterns in ethical and dialogical communication across multiple stakeholder groups. Findings reveal that while individual actors often internalize and express prophetic values in informal settings, formal political communication remains dominated by transactional and polarizing narratives. Religious leaders and civil society organizations serve as moral intermediaries, but their capacity is constrained by the lack of institutional mechanisms for dialogue and reconciliation. This study contributes both theoretically and practically. Theoretically, it offers a moral-ethical lens to the study of local political communication in pluralistic Muslim societies. Practically, it suggests that the integration of prophetic values into political discourse can promote ethical governance and strengthen social cohesion in post-electoral contexts.

The External Communication Network of Al Jam’iyatul Washliyah and Its Role in Social Development in Labuhanbatu Utara Silaen, Mulkan Darajat; Kholil, Syukur
Andalas International Journal of Socio-Humanities Vol. 7 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijosh.v7i1.81

This study investigates the external communication network of Al Jam’iyatul Washliyah in Labuhanbatu Utara and examines its strategic contribution to advancing social development. It focuses on how Alwasliyah establishes, sustains, and leverages communication channels with various external stakeholders, including local governments, civil society organizations, and religious communities. Employing a qualitative case study methodology, data were gathered through in-depth interviews, direct observation, and document analysis. The findings demonstrate that Alwasliyah implements both formal and informal communication strategies grounded in mutual trust, cultural sensitivity, and Islamic values. These approaches are instrumental in fostering collaborative relationships, expanding program outreach, and enhancing public receptivity. Despite these strengths, the organization continues to face significant obstacles, such as limited communication infrastructure, bureaucratic inertia, and internal fragmentation among Muslim groups. The study concludes that communication practices which are adaptive, inclusive, and value-oriented are critical for Islamic organizations seeking to play a meaningful role in localized social transformation.

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